SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
The Senior Manager, Live Commerceis responsible forleadingSharkNinja'slive shopping strategy and execution, driving GMV growth, audienceengagementand brand presence across live commerce channels. This is a senior, high-impact role that combines creative direction, commercialacumenand operational excellence toestablishlive commerce as a key revenue pillar within the DTC business.
What you will do:
- Own and lead the end-to-end live commerce strategy, from planning and production through to performance analysis and optimisation.
- Drive GMV targets for live shopping events across our three brand handles (Shark Clean, Shark Beauty, Ninja Kitchen).
- Act as the primary strategic partner to our LIVE agency, holding them accountable for production quality, cadence and commercial performance while working collaboratively on content direction and format innovation.
- Own the product training relationship with the agency, ensuring LIVE hosts are true product experts — briefed on features, use cases and USPs so they can sell with authority and credibility on camera.
- Build,leadand develop a high-performing live commerce team, setting clear goals and fostering a culture of creativity and accountability.
- Partner with Marketing, Sales Operations, Finance and Demand Planning to align live events with broader commercial and inventoryobjectives.
- Oversee theselection, briefing and management of hosts,creatorsand brand ambassadors for live activations.
- Establish best-in-class production standards in partnership with the agency, continuously testing and iterating on formats,productsand promotional mechanics.
- Monitor and report on live commerce KPIs (GMV, viewership, CVR, AOV, engagement) and translate performance data into strategic recommendations for both internal stakeholders and the agency.
- Stay ahead of live commerce trends, platformdevelopmentsand competitor activity tomaintaina first-mover advantage.
- Protect brand image and tone of voice across all LIVE content, setting clear standards and guardrails for the agency and hosts to work within.
What you will have:
- Significant experiencein live commerce, social shopping, or digital retail — with a proventrack recordof driving GMV at scale.
- Strong leadership experience with the ability to build and inspire a team.
- Deep understanding of live content production, creatorecosystemsand audience engagement.
- Commercial mindset with experience managing P&L,budgetsand revenue targets.
- Excellent cross-functional collaboration and stakeholder management skills.
- Data-driven approach with the ability to interpret performance metrics and act decisively.
- Exceptional communication and presentation skills.
- Thrives in a fast-moving, entrepreneurial environment where things move quickly and innovation is encouraged.
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Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
Senior Manager, Live Commerce employer: SharkNinja
SharkNinja is an exceptional employer that fosters a vibrant work culture, encouraging innovation and collaboration among its team members. With competitive health insurance and retirement plans, employees are supported in their personal and professional growth, making it an ideal place for those looking to thrive in the dynamic retail marketing landscape of the UK & ROI.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Live Commerce
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like SharkNinja are looking for when hiring for a Senior Manager, Live Commerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to SharkNinja for the Senior Manager, Live Commerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at SharkNinja as a Senior Manager, Live Commerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out SharkNinja’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior Manager, Live Commerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at SharkNinja, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with SharkNinja's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at SharkNinja. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at SharkNinja
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that SharkNinja uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at SharkNinja. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
