At a Glance
- Tasks: Lead the global expansion of TikTok Shop and drive marketplace integrations.
- Company: Join SharkNinja, a leader in innovative lifestyle solutions.
- Benefits: Enjoy competitive pay, flexible spending accounts, and generous paid time off.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
- Why this job: Make a real impact in DTC growth with cutting-edge technology.
- Qualifications: Experience in product management and a passion for digital commerce.
The predicted salary is between 70000 - 90000 £ per year.
London, United Kingdom; Needham, MA, United States; United States Shark Ninja is a global product design and technology company with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and growing in multiple product categories.
Senior Manager (DT), DTC Growth
Department: Information Technology | Reports to: Global VP, DTC Product | Location: Needham, MA or London, UK About the Role Shark Ninja is expanding its Direct‑to‑Consumer digital footprint at global scale.
The Senior Manager, DTC Growth will serve as the product and technology owner for our Tik Tok Shop global expansion and emerging regional marketplace integrations.
Sitting within the IT organization and reporting directly to the Global VP of DTC Product, this role bridges commerce strategy and technical execution – owning the roadmap, integrations, and platform capabilities that power Shark Ninja’s next phase of DTC growth.
Key Responsibilities Own the end‑to‑end product roadmap for Tik Tok Shop across all active and planned global markets (US, UK, EU, SEA, and beyond).
Partner with regional commercial leads and Tik Tok’s partner teams to identify market‑specific requirements, compliance needs, and go‑to‑market timing.
Drive onboarding, configuration, and ongoing optimization of Tik Tok Shop storefronts including product catalog management, promotions, and fulfillment flows.
Define and track KPIs for Tik Tok Shop performance and feed insights back into product and technology decisions.
Identify and prioritize additional regional marketplace opportunities (e. g., Lazada, Shopee, Tmall, Allegro, Mercado Libre) based on market size, feasibility, and strategic fit.
Lead scoping, technical discovery, and implementation planning for each new marketplace integration in partnership with IT engineering and third‑party middleware providers.
Maintain a unified view of marketplace integrations across regions, ensuring consistent data standards, inventory accuracy, and customer experience.
Product Management flexible spending accounts; health savings accounts with company contribution; 401(k) retirement plan with matching; employee stock purchase program; life insurance; AD short‑term and long‑term disability insurance; generous paid time off; company holidays; parental leave; identity theft protection; pet insurance; pre‑paid legal insurance; backup child and eldercare days; product discounts; referral bonus program.
Equal Opportunity Employer Shark Ninja is an equal‑opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation or local law.
Shark Ninja will consider reasonable accommodations consistent with legislation and local law.
If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People
Senior Manager (DT), DTC Growth employer: SharkNinja
SharkNinja is an exceptional employer that fosters a vibrant work culture, encouraging innovation and collaboration among its team members. With competitive health insurance and retirement plans, employees are supported in their personal and professional growth, making it an ideal place for those looking to thrive in the dynamic retail marketing landscape of the UK & ROI.
