At a Glance
- Tasks: Lead SharkNinja's UK Social Commerce, driving growth and innovation across TikTok and other platforms.
- Company: Join a global leader in product design and technology with a vibrant culture.
- Benefits: Enjoy competitive health insurance, retirement plans, and discounts on SharkNinja products.
- Other info: Embrace a culture of diversity, equity, and inclusion while making a real impact.
- Why this job: Be at the forefront of social commerce, shaping the future of shopping experiences.
- Qualifications: Proven leadership in ecommerce and social commerce with a track record of scaling businesses.
The predicted salary is between 90000 - 110000 £ per year.
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another, allowing SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
The Role: We are seeking a Senior Director, Social Commerce to lead SharkNinja's rapidly expanding UK Social Commerce business and own the UK TikTok Shop P&L—one of the company's fastest-growing and highest-priority commercial channels. This leader will define and execute the long-term vision for social commerce in the UK, transforming it into a scalable growth engine that accelerates revenue, strengthens brand engagement, and delivers sustainable profitability. In addition to leading the TikTok Shop business, this role will own SharkNinja's UK TikTok LIVE Commerce strategy and operations, building a world-class live shopping capability that drives customer acquisition, engagement, conversion, and revenue through always-on live programming, creator partnerships, and scalable live production. This leader will also partner closely with international markets to develop scalable playbooks and best practices that can be adapted to support global social commerce expansion.
Key Responsibilities:
- Own the end-to-end P&L for SharkNinja's UK Social Commerce business, establishing ambitious revenue, profitability, customer acquisition, and market share objectives while delivering against aggressive growth targets.
- Develop and execute the long-term UK Social Commerce strategy across TikTok Shop, TikTok LIVE, Instagram, YouTube, and emerging commerce platforms, ensuring alignment with broader ecommerce, digital, and brand strategies.
- Build and scale a best-in-class social commerce organization, designing the team structure, operating model, processes, and capabilities required to support rapid growth and establish repeatable frameworks for future international expansion.
- Establish scalable operating rhythms, governance, and performance management frameworks that enable efficient execution across creator partnerships, affiliate marketing, live commerce operations, merchandising, content production, campaign execution, and platform operations.
- Lead SharkNinja's UK TikTok LIVE Commerce business, developing the end-to-end strategy for live shopping including programming, creator and host recruitment, production, merchandising, promotional planning, live selling operations, and performance optimization to establish LIVE as a significant revenue, customer acquisition, and brand engagement channel.
- Identify and unlock new growth opportunities through customer acquisition, conversion optimization, assortment strategy, merchandising, promotional planning, live event programming, and lifecycle engagement.
- Partner closely with Marketing, Brand, Media, CRM, Product Marketing, Sales, Finance, Supply Chain, Operations, Creative, and Technology to create seamless, integrated customer journeys that connect social discovery with purchase.
- Build robust forecasting, financial planning, and investment models that balance rapid growth with sustainable profitability while providing executive leadership with clear visibility into performance, risks, and opportunities.
- Develop scalable reporting, analytics, and KPI frameworks that leverage platform data, first-party customer insights, and business intelligence to continuously optimize commercial performance across social commerce and live shopping initiatives.
- Monitor competitive activity, platform innovation, creator economy trends, live shopping best practices, and emerging technologies to identify new business opportunities and maintain SharkNinja's leadership position within social commerce.
- Serve as the executive voice of Social Commerce, influencing enterprise ecommerce strategy and representing the function with senior leadership, platform partners, agencies, creators, and key external stakeholders.
- Recruit, develop, and retain exceptional talent while fostering a high-performance culture focused on innovation, accountability, agility, and continuous improvement.
About You: Experience in progressive leadership experience across ecommerce, digital commerce, marketplace, social commerce, performance marketing, or omnichannel retail, with experience scaling high-growth consumer businesses. Demonstrated success owning a multimillion pound P&L with responsibility for revenue growth, profitability, forecasting, investment planning, and executive reporting. Proven track record building and scaling ecommerce organizations through periods of rapid growth, including designing teams, operating models, and scalable business processes. Experience building and scaling TikTok LIVE Commerce or other livestream shopping businesses, including live programming strategy, creator or host management, production workflows, merchandising, and performance optimization. Strong analytical and commercial mindset with experience leveraging data, experimentation, and customer insights to drive strategic decisions.
Our Culture & Commitment: At SharkNinja, our purpose is to positively impact people's lives every day in every home around the world. We thrive on passion, innovation, and a relentless drive to disrupt categories and create products consumers love. We're looking for leaders who embrace bold thinking, move with speed, challenge the status quo, and build scalable businesses that fuel our next phase of growth. Diversity, Equity, and Inclusion are fundamental to our success. We believe diverse perspectives drive better innovation and stronger business outcomes. We are committed to creating an environment where every associate can bring their authentic self to work, make an impact, and accelerate their career.
Senior Director, Social Commerce employer: SharkNinja
SharkNinja is an exceptional employer that fosters a vibrant work culture, encouraging innovation and collaboration among its team members. With competitive health insurance and retirement plans, employees are supported in their personal and professional growth, making it an ideal place for those looking to thrive in the dynamic retail marketing landscape of the UK & ROI.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Social Commerce
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SharkNinja and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SharkNinja are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SharkNinja on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SharkNinja. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director, Social Commerce
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SharkNinja. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SharkNinja:Show us that you’ve done your homework! In your application, briefly mention what you admire about SharkNinja’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SharkNinja
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SharkNinja will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SharkNinja, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
