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For Companies At a Glance
- Tasks: Lead media strategy and execution for emerging markets, driving impactful campaigns.
- Company: Join SharkNinja, a global leader in innovative lifestyle solutions.
- Benefits: Enjoy competitive health insurance, retirement plans, and product discounts.
- Why this job: Make a real impact in a high-growth environment with a focus on innovation.
- Qualifications: 10-15 years in media strategy with strong analytical and leadership skills.
- Other info: Be part of a diverse community that values authenticity and career growth.
The predicted salary is between 43200 - 72000 ÂŁ per year.
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
As the Sr. Director of Media for Growth Markets, you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full-funnel media execution across emerging regions, ensuring top-of-funnel and brand-building efforts complement performance-driven plans led by DTC, Retail Media, and Amazon teams. This is a high-impact leadership role for a critical thinker who excels in complexity, thrives in high-growth environments, and brings an agile, test-and-learn mindset to modern media.
What You’ll Do
- Growth Market Paid Media Strategy & Execution
- Lead the development of integrated, full-funnel media strategies for Growth Markets, spanning top-funnel with a “social-first” mindset (Paid Social, Video, Partnerships), mid-funnel channels (Paid Social), and complementing lower-funnel programs (Amazon, Retail Media, DTC).
- Create cross-region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning.
- Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners.
- Ensure media plans align with global priorities while reflecting local nuance and market realities.
- Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity.
- Agile Campaign Management & Performance Optimization
- Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.
- Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts.
- Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time.
- Triangulate insights across analytics, MMM, brand lift, and in-platform metrics to refine strategies and build learning agendas.
- Cross Functional Partnership & Agency Leadership
- Serve as the senior media partner for Growth Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs.
- Build bridges between global and regional teams to ensure connection, consistency, and shared learnings.
- Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates.
- Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars.
- Leadership, Influence, Capability Building
- Mentor and guide regional marketers, elevating media expertise across Growth Markets.
- Establish a global-to-local media leadership framework that enhances consistency and operational excellence.
- Act as a key member of the global media leadership team, providing insights and recommendations to senior executives.
- Present strategies, performance updates, and opportunities with clarity, confidence, and influence.
- Data, Measurement & Innovation
- Champion measurement excellence across Growth Markets, showcasing leadership across audience strategy and incrementality frameworks.
- Collaborate with Insights, Analytics, and Retail partners to develop Point-of-Sale dashboards and learning agendas that elevate decision-making.
- Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity.
What You’ll Bring
- 10–15+ years of experience in media strategy, planning, and investment across global or multi-market environments.
- Proven experience driving full-funnel media programs in high-growth consumer categories (tech, appliances, CPG, retail, etc.).
- Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights.
- Demonstrated success managing complex budgets and leading agency relationships.
- Strong communication, collaboration, and stakeholder leadership skills.
- Experience in matrixed, multinational environments with the ability to influence without authority.
Preferred Qualifications
- Experience in high-growth consumer brands or multi-category portfolio environments.
- Demonstrated success driving SKU-level performance and retailer-aligned media activation.
- Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM).
- Familiarity with distributor models, retail media networks and shopper media ecosystems.
- Experience leading content systems, media transformations, or global playbook development.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact learning programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. We value each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Senior Director, Media, Emerging Markets employer: SharkNinja
Contact Detail:
SharkNinja Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Media, Emerging Markets
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Practice your pitch! Be ready to explain your career journey and how it relates to the role you're applying for. Keep it concise but impactful—this is your chance to shine and show why you're the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Director, Media, Emerging Markets
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Director role. Highlight your experience in media strategy and how it aligns with SharkNinja's goals. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you've driven results in high-growth environments. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for media and how you’ve tackled challenges in your career. It’s all about being real with us!
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application gets to the right people quickly. Plus, it’s the best way to stay updated on your application status. Let’s make this happen together!
How to prepare for a job interview at SharkNinja
✨Know Your Media Strategy
Before the interview, dive deep into SharkNinja's media strategies and recent campaigns. Familiarise yourself with their approach to full-funnel media execution, especially in emerging markets. This will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive media decisions. Highlight your experience with analytics dashboards and MMM, as well as how you've optimised campaigns based on performance metrics. This will demonstrate your strong analytical mindset.
✨Emphasise Cross-Functional Collaboration
Be ready to share stories about how you've successfully collaborated with various teams, such as Brand, Creative, and Performance Media. SharkNinja values teamwork, so showcasing your ability to build bridges and lead agency relationships will set you apart.
✨Demonstrate Your Leadership Style
As a senior director, your leadership approach is crucial. Prepare to discuss how you've mentored others and built capability within teams. Share insights on how you can elevate media expertise across regions, aligning with SharkNinja's focus on operational excellence.
