Marketing Manager, Shark

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

As a Category Marketing Manager, you will play a key role in shaping the story of new product launches across the EMEA market for our Shark Home categories. You’ll craft compelling messaging that resonates with consumers and ensures consistency across every touchpoint, from packaging and product displays to digital and in-store marketing collateral. As part of our Global Category Marketing Team, you’ll work with stakeholders across the US, UK, and wider European markets. By aligning global strategy with local consumer insights, you’ll help bring innovative products to life and drive engagement across the region. This position plays a pivotal role in delivering the Shark Home product roadmap for 2026, encompassing the launch of multiple products in countries across Europe. You’ll manage several overlapping workstreams at once, relying on outstanding organisational skills to keep everything on track.

What You’ll Do

• Drive and lead the go-to-market strategy across EMEA for the category.
• Develop and implement category and optimal pricing strategies to drive sales and profitability, by analysing market trends, competitors and customer data.
• Work closely with offices across US and EMEA region to assemble an optimum product strategy.
• Create compelling brand messaging that connects with consumers. Partner with Product Development, Sales, PR, and IMC to deliver best-in-class launches.
• Own category performance insights, identifying growth opportunities, and optimising sales performance.
• Develop briefs for consumer testing and IHUTs, working with CI team to define target audience and messaging.
• Work with local agency to ensure packaging artwork and adaptations are complete for all markets.
• Alongside internal teams, ensure we are developing breakthrough content for digital, social, retail, and beyond.
• Support manager in overall P&L strategy and category goals.

What You’ll Bring

• 5+ years in Product Marketing/Category Marketing, ideally in consumer goods or appliances.
• A passion for category storytelling, data-driven decision-making, and killer execution.
• Strong commercial acumen – you get the numbers and know how to turn insights into action.
• A fast-moving, collaborative mindset – you thrive in a high-energy team.
• Able to influence and build relationships with key stakeholders across different departments, at a range of different levels.
• Knowledge of European market and retailers is advantageous but not essential.
• The ability to think big, move fast, and make things happen.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.