At a Glance
- Tasks: Lead media analytics to optimise marketing performance and drive impactful decisions.
- Company: Join SharkNinja, a global leader in innovative lifestyle solutions.
- Benefits: Enjoy competitive health insurance, retirement plans, and product discounts.
- Other info: Be part of a diverse community that values your unique voice.
- Why this job: Make a real impact by transforming data into actionable insights.
- Qualifications: 6+ years in marketing analytics with predictive modelling experience.
The predicted salary is between 63000 - 77000 £ per year.
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. We don't just make products; we identify and solve customer problems, some that customers don't even know they have. We tell that story via social, digital, broadcast, print, and retail media across organic, paid, influencer, and earned channels.
Position Overview
We're seeking a Manager, Media Analytics to lead predictive measurement of our media investments across channels—building forward-looking models that anticipate performance, uncover insights, and fuel smarter, faster decisions. This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja's fast-moving culture — balancing rigor with pragmatism and using predictive data not only to measure performance but to influence decisions and spark the next opportunity. This role is based in London, UK and sits within our EMEA Marketing Analytics team, with primary responsibility for the France and Germany (DACH) markets.
Key Responsibilities
- Predictive Modelling: Build and maintain predictive and forecasting models—spanning MMM, attribution, and incrementality to anticipate media performance and guide allocation decisions before results are final.
- KPI Measurement: Own the metrics that matter, ensuring media activity is measured against clear goals and forecasted with increasing precision over time.
- Cross-Channel Optimization: Partner with internal teams and agencies to pivot strategies based on real-time insights and forward-looking model outputs.
- Audience and Creative Effectiveness: Partner with internal teams and agencies to analyse audience and creative effectiveness across SharkNinja's product categories.
- Brand & Talent Evaluation: Monitor and report out on brand health and ambassador performance by analysing consumer sentiment data.
- Signal Detection: Proactively identify signals, anomalies, or emerging patterns in media and market data.
- Reporting & Dashboards: Build and maintain concise, audience-appropriate dashboards that highlight what's working, what isn't, and where predictive models point next.
- Insights to Action: Translate complex, model-driven data into compelling stories that lead to concrete recommendations and immediate adjustments.
- Team & Stakeholder Partnership: Mentor junior analysts and partner closely with regional marketing, brand, performance and agency stakeholders.
- Market Ownership: Act as the primary analytics partner for the France and Germany (DACH) markets.
Attributes & Skills
- Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field.
- 6+ years of experience in marketing analytics within a consumer-driven industry.
- Strong grasp of both digital performance channels and traditional media measurement.
- Commercially curious mindset that goes beyond the numbers.
- Experience delivering analytics across emerging, growth, and mature markets.
- Hands-on experience with MMM, attribution, or incrementality methodologies.
- Familiarity with building in AI tools such as Claude.
- Excellent communication and presentation skills.
- Fluency in French and/or German is required.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, and more. We empower your personal and professional growth with high impact Learning Programs. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.
Manager, Media Analytics (DACH/FR) employer: SharkNinja
SharkNinja is an exceptional employer that fosters a vibrant work culture, encouraging innovation and collaboration among its team members. With competitive health insurance and retirement plans, employees are supported in their personal and professional growth, making it an ideal place for those looking to thrive in the dynamic retail marketing landscape of the UK & ROI.