VP, Marketing in London

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. Our CultureAt SharkNinja, we don’t just raise the bar—we push past it every single day. Relentless Drive for Edge: Always seeking insights and innovations that give us a unique advantage.What You’ll DoAs VP, Global Affiliate Marketing & Live Commerce, you will lead the global affiliate and live commerce demand engine for Shark and Ninja — an affiliate community and a live commerce operation that together scale toward $1B in attributed demand. You will lead teams across our markets, own the program and the technology beneath it, and set the standard for how affiliate creator-led and live commerce is run at global scale.Keep Building the Affiliate Community Others Try to CopyOur affiliate community is world-class today. Deepen and extend it: sourcing and vetting, seeding and sampling operations, activation-to-first-sale velocity, tiering and progression, and the retention of affiliates who prove they can move product. Build category expertise into the organization so that a creator selling a robot vacuum is briefed differently from one selling an outdoor pizza oven — the demo, the objection, and the buying moment are not the same. Treat commission architecture, incentive design, and content velocity as levers to be modeled and tuned rather than defaults to be inherited.Advance the SharkNinja Affiliate Program and the Technology Beneath ItTake a program that is already producing and sharpen it end to end — tiers, economics, incentives, rules of engagement, and creator experience. Partner with our Product team to specify and build the technology that scales it: creator CRM and discovery, the asset and briefing library, content deployment, link generation and deep linking, cross-platform attribution, payout operations, and the clipping infrastructure that turns a single livestream or hero demo into a high volume of shoppable placements. Elevate Our Highest-Performing Affiliates into Long-Term Brand AdvocatesOur top affiliates are already among the most effective advocates the brand has. Evolve how we recognize, develop, and support them — early access to product and roadmap, co-created content and collections, meaningful commercial terms, and genuine standing inside the business — so that the creators driving disproportionate value experience SharkNinja as a long-term partner rather than a transactional channel. Design the tier structure, the benefits, and the progression path that make advancing within our community something creators actively pursue.Expand Affiliate Creator-Led Commerce Across Every ChannelDeepen and expand affiliate creator-led commerce across the channels we operate — TikTok Shop, Meta, YouTube, marketplace creator programs, and our owned ecommerce properties — and move decisively onto new commerce surfaces as they mature. Each carries a distinct attribution model, content standard, commission structure, and amplification toolset. Master them centrally so that creators do not have to: our objective is for creators to spend their time on content and selling, not on resizing assets, managing links, and navigating platform administration. Build toward a state where a single affiliate relationship generates demand across multiple destinations, and where performance signal from one channel improves the others.Lead the live teams, develop the host bench, and hold agency and MCN partners to a standard of operational excellence that sustains production quality while keeping cost per broadcast hour disciplined. Build toward continuous streaming with programming compelling enough to hold an audience that did not arrive intending to shop. Live must sell effectively, represent the brand well, and do both profitably.Lead a Global Organization and a Center of ExcellenceLead the global affiliate organization, including in-region teams embedded against local commercial P&Ls, so that a global standard and local commercial reality reinforce each other rather than compete. Stand up a center of excellence that codifies what works and exports it — playbooks, briefing standards, creative libraries, tooling, training, and talent — so that new markets launch with a running start and mature markets keep compounding. Lead the global affiliate organization, including in-region teams embedded against local commercial P&Ls, and set the operating model, talent bar, and performance standard worldwide.Build and steward the global creator community — sourcing, vetting, seeding, activation, tiering, progression, and retention — with clear accountability for activation-to-first-sale velocity and productivity per creator.Advance the affiliate program: commission architecture, incentive and bonus design, rules of engagement, and creator experience.Partner with Product to specify and build the affiliate technology stack — creator CRM and discovery, asset and briefing library, content deployment, deep linking, cross-platform attribution, payouts, and clipping infrastructure.Develop the tier, benefit, and recognition structure that elevates top affiliates into long-term brand advocates and premier business partners.Expand and deepen affiliate creator-led commerce across TikTok Shop, Meta, YouTube, marketplace creator programs, and owned ecommerce, and establish presence on new commerce surfaces as they mature.Reduce operational friction for creators so their time is spent on content and selling rather than platform administration.Lead live commerce globally: host bench, show formats, programming calendar, studio and production operations, agency and MCN performance, and continuous streaming.Grow live commerce into a channel with positive contribution margin in every market it runs, while raising the creative standard of what goes on air.Align offer, promotion, and inventory with Merchandising, Brand, and Supply Chain so that live and affiliate moments are supported by the right product at the right time.Build and lead a global center of excellence that accelerates new market launches and lifts performance in existing markets.Partner closely with regional commercial leadership, Brand, Product, Legal, and Finance to align affiliate creator-led and live commerce with in-market commercial priorities and brand standards.The strongest candidates will bring a genuinely hybrid background — commerce, merchandising, creator partnerships, marketing, and production — and almost nobody has all five. A track record of building affiliate or creator-led commerce into a material revenue channel — with the GMV, growth, and margin numbers to back it up.You understand assortment, pricing, promotion, inventory, and margin — not just reach and engagement.Direct experience building or scaling live commerce — hosts, formats, production, programming calendar, agency or MCN management — with accountability for what the channel actually earned.Deep creator fluency: you have recruited, negotiated with, developed, and retained creators at scale, and you understand what makes a creator choose one brand over another.You know what makes content watchable and what makes it sell, and you can tell the difference between a beautiful broadcast and a productive one.Experience partnering with Product or engineering to specify and build marketing and commerce technology from the ground up.Commercial and financial credibility: able to run a channel to a contribution margin target and defend the economics in front of a leadership team.Experience launching brands, products, or channels into new international markets.Willingness to travel internationally and operate across time zones spanning the Americas, EMEA, and APAC.If your background is brand social or influencer marketing measured in reach, impressions, and engagement rather than units, revenue, and margin, this will not be the right fit — and we would rather say so here than discover it together in round three.#What We OfferWe offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.