Senior Sales Director - CEE in London

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

As we continue to grow, we are looking to recruit a Senior Sales Director CEE to play a central role in our next stage of growth in the CEE region. The position is based in our central offices in London (3 days a week).

Here are some of the EXCITING things you will get to do (RESPONSIBILITIES):

• Support the development & execution of the CEE plan for both Shark & Ninja that deliver against business objectives including customer/product mix, market share, forecasting, gross/net sales, Gross margin £’s & % and EBITDA.
• Take responsibility to identify and plan differentiated sales strategies including distribution, implementation of retail marketing strategies and defining how we win with new and existing products/categories.
• Work within agreed Promotional (SOA) to ensure sales & margin targets are met making suggestions where necessary to drive market share.
• Building and executing the customer JBP’s in collaboration with the Marketing team.
• Build, manage and coach a high performing Sales team.
• Help define an omni-channel strategy for the region.
• Roll out marketing activation across all retail channels including compliance with the Shark Ninja Selective Distribution Agreement and Brand Standards.
• Develop (in conjunction with central teams) D2C and Amazon channels in a way which creates broader visibility and sales for Shark Ninja.
• Work with the Regional Marketing Director to define and execute plans across the full marketing stack, ensuring product, price, place and promotion are all in the right place for your market.
• Work with central operations to ensure transition of the region to a direct entity as appropriate.
• Identify competitors and evaluate their strategies and positioning and devise counterstrategies in conjunction with Marketing.
• Support the EMEAD Managing Director with the daily, weekly & monthly trading rhythm of the business.

ATTRIBUTES & SKILLS (REQUIREMENTS):

• An obsessed with winning mentality.
• 12 years + of working experience in a related field within the CEE at a leadership level.
• Experience within the consumer electronics / Consumer goods Industry.
• Understanding and experience with distributors model within the CEE region.
• Team player personality.
• Flexibility and ability to win in a fast-paced environment – we learn every day and therefore things are changing fast at SharkNinja.
• Ability to work in a global environment and understand structures and roles & responsibilities.
• Good level of presentation, written and verbal communication skills.
• Exceptional people manager, coach who is relentless at delivering results.
• P&L owner with strong negotiation skills.
• Exceptional analytical skills with the ability to take in and formulate actions based on data.
• Attention to detail, details make the difference.

This position will be hired and employed through a third-party Employer of Record (EOR). SharkNinja will be responsible for the day-to-day work, supervision, and performance management of the role, but the EOR will be the employer of record for legal and administrative purposes (i.e., payroll, benefits, compliance).

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.