Senior Manager (DT), DTC Growth in London

London, United Kingdom; Needham, MA, United States; United States

Shark Ninja is a global product design and technology company with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world.

Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and growing in multiple product categories.

Senior Manager (DT), DTC Growth

Department: Information Technology | Reports to: Global VP, DTC Product | Location: Needham, MA or London, UK

About the Role

Shark Ninja is expanding its Direct‑to‑Consumer digital footprint at global scale.

The Senior Manager, DTC Growth will serve as the product and technology owner for our Tik Tok Shop global expansion and emerging regional marketplace integrations.

Sitting within the IT organization and reporting directly to the Global VP of DTC Product, this role bridges commerce strategy and technical execution – owning the roadmap, integrations, and platform capabilities that power Shark Ninja’s next phase of DTC growth.

Key Responsibilities

• Own the end‑to‑end product roadmap for Tik Tok Shop across all active and planned global markets (US, UK, EU, SEA, and beyond).
• Partner with regional commercial leads and Tik Tok’s partner teams to identify market‑specific requirements, compliance needs, and go‑to‑market timing.
• Drive onboarding, configuration, and ongoing optimization of Tik Tok Shop storefronts including product catalog management, promotions, and fulfillment flows.
• Define and track KPIs for Tik Tok Shop performance and feed insights back into product and technology decisions.
• Identify and prioritize additional regional marketplace opportunities (e. g., Lazada, Shopee, Tmall, Allegro, Mercado Libre) based on market size, feasibility, and strategic fit.
• Lead scoping, technical discovery, and implementation planning for each new marketplace integration in partnership with IT engineering and third‑party middleware providers.
• Maintain a unified view of marketplace integrations across regions, ensuring consistent data standards, inventory accuracy, and customer experience.
• Product Management & Roadmap Ownership
• Define and maintain the DTC marketplace product roadmap, balancing global scalability with regional flexibility.
• Write clear product requirements, user stories, and acceptance criteria for IT development teams.
• Lead sprint reviews, backlog grooming, and release planning in collaboration with engineering, QA, and business stakeholders.
• Evaluate and manage relationships with third‑party platform vendors, integration partners, and technology solutions.
• Cross‑Functional Leadership
• Act as the primary point of contact between IT and commercial/marketing teams for all marketplace and Tik Tok Shop initiatives.
• Collaborate with Supply Chain, Finance, and Legal to ensure marketplace operations meet compliance, tax, and logistics requirements across regions.
• Present roadmap updates, business cases, and post‑launch performance reviews to senior leadership including the Global VP of DTC Product.

Qualifications

• Required
• 7+ years of experience in product management, IT program management, or e‑commerce technology, with at least 3 years in a DTC or marketplace‑focused role.
• Hands‑on experience with Tik Tok Shop (seller central, live commerce, Aftership, or affiliate program) in at least one market.
• Demonstrated track record managing multi‑region e‑commerce or marketplace rollouts.
• Strong understanding of marketplace integration architecture including catalog feeds, order management, inventory sync, and payment flows.
• Experience writing product requirements and managing agile development cycles.
• Proven ability to influence without authority across global, cross‑functional teams.
• Excellent communication skills – able to translate technical complexity for business audiences and commercial goals for technical teams.
• Preferred
• Experience with middleware/integration platforms such as Aftership, Channel Advisor, Pipe17, Linnworks, or similar.
• Familiarity with Salesforce Commerce Cloud, OIC, or comparable ERP/OMS platforms.
• Exposure to additional social commerce platforms (Instagram Shopping, You Tube Shopping, Pinterest).
• Knowledge of regional marketplace ecosystems in Southeast Asia, Europe, or Latin America.
• Background in consumer electronics or hard goods categories a plus.
• Core Competencies
• Strategic Thinking: Connects platform capabilities to long‑term DTC growth goals.
• Technical Acumen: Understands integration architecture and can engage meaningfully with engineering teams.
• Bias for Action: Moves quickly, makes sound decisions with incomplete information, and iterates.
• Global Mindset: Navigates regional nuances in consumer behavior, regulation, and market dynamics.
• Stakeholder Management: Builds trust with internal and external partners across functions and geographies.
• Salary and Other Compensation

The annual salary range for this position is $117,000 – $155,000 USD.

Benefits

Medical, dental, and vision insurance; flexible spending accounts; health savings accounts with company contribution; 401(k) retirement plan with matching; employee stock purchase program; life insurance; AD&D; short‑term and long‑term disability insurance; generous paid time off; company holidays; parental leave; identity theft protection; pet insurance; pre‑paid legal insurance; backup child and eldercare days; product discounts; referral bonus program.

Equal Opportunity Employer

Shark Ninja is an equal‑opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation or local law.

Shark Ninja will consider reasonable accommodations consistent with legislation and local law.

If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at .

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