Senior Director PR, EMEA in London

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another.

Following a period of significant growth for the Shark and Ninja brands across EMEA, we are seeking a Senior Director of Public Relations to lead our EMEA media relations programme and to build on this momentum. You will be an inspiring team leader and a natural creative with a proven track record for developing and executing successful campaigns, increasing brand awareness, and delivering impactful communication across varied customer touch points.

Responsibilities

• Responsible for the strategic direction, development and execution of earned media across the EMEA region.
• Develop, drive and coordinate the strategy and execution of SharkNinja’s corporate brand activity across the EMEA region.
• Manage external agency partners across EMEA – including overseeing agency resources, ensuring they are briefed in a timely manner and campaigns deliver against business goals.
• Manage and oversee the PR budget allocation across EMEA – ensuring effective use and impactful ROI.
• Manage internal stakeholders and co-ordinate the wider teams in SharkNinja to create impactful 360 campaigns.
• Provide strategic PR counsel to the wider SharkNinja business and senior leadership team.
• Co-ordinate with our global teams to ensure synergy in activity.
• Leverage existing media relationships and cultivate new contacts.
• Manage media inquiries and high level interview requests.
• Create content for press releases, byline articles and keynote presentations.
• Manage crisis situations and comms to ensure best practice.
• Monitor, analyze and communicate PR results – developing comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders.
• Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
• Build relationships with thought leaders to grow industry awareness.
• Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them.

Requirements

• Extensive senior-level public relations experience, including team leadership.
• Proven track record designing and executing successful public relations campaigns at a local, national and international level.
• Experience working across EMEA markets.
• Fluent in German, French or Spanish a plus but not essential.
• Experience of managing agencies (or coming from agency side at a senior level).
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
• Exceptional writing and editing skills.
• Solid experience with social media including blogs, Facebook, Twitter, Instagram, LinkedIn etc.
• Event planning experience.
• Creative thinker.
• Self-starter who can hit the ground running.
• An agile approach to a fast and ever-changing environment.

What we are offering

• Open plan office with modern facilities, with home working available.
• 25 days holiday plus bank holidays.
• Benefits package including pension, healthcare and dental cover.
• Staff discount across all of our products.

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing.

We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey.

Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day.