At a Glance
- Tasks: Lead innovative creator programs across TikTok, Instagram, and YouTube for a global brand.
- Company: Join SharkNinja, a leader in product design and technology with a vibrant culture.
- Benefits: Enjoy competitive health insurance, retirement plans, and exclusive product discounts.
- Other info: Be part of a diverse community that values authenticity and career growth.
- Why this job: Shape the future of content creation and make a real impact in a dynamic environment.
- Qualifications: 5-7 years in influencer marketing or creator management, with a strong UK & Ireland market understanding.
The predicted salary is between 56700 - 69300 £ per year.
About Us Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.
Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at Shark Ninja At Shark Ninja, we're building an AI-native culture.
About the role Shark Ninja is looking for a Manager, Creator Programs to own the strategy and infrastructure behind our mid-tier and micro creator ecosystem.
This is not an influencer campaign role — it is a program leadership role focused on designing scalable systems, building and leading a high-volume creator roster, and turning UGC into a repeatable, high-performing content engine across our brand portfolio.
Own the strategy and growth of our mid-tier and micro creator portfolio across Tik Tok, Instagram, and You Tube.
Define pipeline standards — including sourcing criteria, vetting frameworks, and onboarding protocols — and ensure the roster is always-on, organized by category, platform, and content type.
Lead end-to-end program operations across the full creator lifecycle — briefing, contracting, content review, approvals, payment coordination, and off-boarding.
Define and evolve the toolset, process architecture, and documentation standards — including creator databases, brief templates, onboarding flows, content libraries, and performance tracking frameworks — that the broader organization relies on.
Content quality and compliance: Set and own the content quality and compliance standards for the program.
Establish review frameworks, feedback protocols, and brand guardrails that ensure creator output consistently meets Shark Ninja's standards across platforms and legal requirements.
Performance reporting: Own program performance reporting and the optimization roadmap.
Define the KPI framework (engagement, content volume, CTR, CVR where applicable), lead regular performance reviews, and translate insights into actionable recommendations that shape program direction.
What you bring 5–7 years in influencer marketing, creator management, or social operations — including demonstrated experience leading or building programs at scale, ideally at a consumer brand or agency within the UK & Ireland market.
Familiarity with Tik Tok Shop, affiliate-adjacent creator models, and UGC content for paid amplification is a strong plus.
Strong understanding of the UK & Ireland social and creator landscape, including key regional platforms, agencies, and talent networks.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, Shark Ninja product discounts, and more.
We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible.
When you join, you're not just part of a company—you're part of an outrageously extraordinary community.
At Shark Ninja, Diversity, Equity, and Inclusion are vital to our global success.
We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.
With help from our leadership, associates, and our community, we aim to have equity be a key component of the Shark Ninja DNA.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.
Shark Ninja will consider reasonable accommodations consistent with legislation, and local law.
If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at accommodations@sharkninja.
Programme Manager - Tech and Innovation in London employer: SharkNinja
SharkNinja is an exceptional employer that fosters a vibrant work culture, encouraging innovation and collaboration among its team members. With competitive health insurance and retirement plans, employees are supported in their personal and professional growth, making it an ideal place for those looking to thrive in the dynamic retail marketing landscape of the UK & ROI.
StudySmarter Expert Advice🤫
We think this is how you could land Programme Manager - Tech and Innovation in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SharkNinja and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SharkNinja are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SharkNinja on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SharkNinja. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Programme Manager - Tech and Innovation in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SharkNinja. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SharkNinja:Show us that you’ve done your homework! In your application, briefly mention what you admire about SharkNinja’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SharkNinja
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SharkNinja will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SharkNinja, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
