At a Glance
- Tasks: Lead the strategy for our creator ecosystem and manage end-to-end program operations.
- Company: Join SharkNinja, a global leader in innovative lifestyle solutions.
- Benefits: Enjoy competitive health insurance, retirement plans, and product discounts.
- Other info: Be part of a diverse community that values innovation and personal growth.
- Why this job: Shape the future of creator commerce and make a real impact.
- Qualifications: 5-7 years in influencer marketing or social operations required.
The predicted salary is between 60000 - 80000 £ per year.
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another.
At SharkNinja, we’re building an AI-native culture. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.
SharkNinja is looking for a Manager, Creator Programs to own the strategy and infrastructure behind our mid-tier and micro creator ecosystem. This is not an influencer campaign role — it is a program leadership role focused on designing scalable systems, building and leading a high-volume creator roster, and turning UGC into a repeatable, high-performing content engine across our brand portfolio.
You will sit at the intersection of social, influencer, and creator commerce — setting the direction and operational standards for a program that runs and evolves at global scale. This role launches without direct reports but is scoped at the manager level — team growth is anticipated as the program matures.
What you’ll own:
- Creator roster and pipeline: Own the strategy and growth of our mid-tier and micro creator portfolio across TikTok, Instagram, and YouTube. Define pipeline standards — including sourcing criteria, vetting frameworks, and onboarding protocols.
- Program operations: Lead end-to-end program operations across the full creator lifecycle — briefing, contracting, content review, approvals, payment coordination, and off-boarding.
- UGC infrastructure: Own the systems and infrastructure strategy that enables the program to operate at scale.
- Content quality and compliance: Set and own the content quality and compliance standards for the program.
- Performance reporting: Own program performance reporting and the optimization roadmap.
- Cross-functional coordination: Lead cross-functional alignment across Influencer, Creator Commerce, Paid Media, and Social teams.
What you bring:
- 5–7 years in influencer marketing, creator management, or social operations.
- Hands-on experience with creator platforms (CreatorIQ, Later/Mavrck, Mavely, or similar).
- Strong systems thinker — you build process where there isn’t one and improve it where there is.
- Excellent communicator and cross-functional influencer.
- Highly organized; comfortable managing multiple programs and deadlines simultaneously.
- Familiarity with TikTok Shop, affiliate-adjacent creator models, and UGC content for paid amplification is a strong plus.
- Strong understanding of the UK & Ireland social and creator landscape.
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of.
What We Offer: We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, and more. We empower your personal and professional growth with high impact Learning Programs.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day.
Creator Programme Manager UKI in London employer: SharkNinja
SharkNinja is an exceptional employer that fosters a culture of innovation and collaboration, empowering employees to push boundaries and create impactful solutions. With competitive benefits, including health insurance, retirement plans, and opportunities for personal and professional growth, associates are encouraged to bring their authentic selves to work. Located in the vibrant UK & Ireland market, this role offers a unique chance to lead transformative creator programs within a supportive and diverse community.
StudySmarter Expert Advice🤫
We think this is how you could land Creator Programme Manager UKI in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SharkNinja and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SharkNinja are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SharkNinja on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SharkNinja. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creator Programme Manager UKI in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SharkNinja. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SharkNinja:Show us that you’ve done your homework! In your application, briefly mention what you admire about SharkNinja’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SharkNinja
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SharkNinja will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SharkNinja, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
