GTM Manager - DTC

We're looking for a GTM Manager to own the end-to-end go-to-market process for new product launches and campaign delivery across UK and Nordics DTC channels. This is a cross-functional role sitting at the heart of how SharkNinja brings new products and campaigns to market - connecting on-site merchandising, CRM, affiliates, paid media and TikTok Shop into a single, coherent launch plan ensuring teams are aligned with each other and the wider business, briefed, and moving in the same direction at the right time.

Key responsibilities:

• Organise, drive, and continuously improve Campaign & NPD delivery and process workflows across all DTC touchpoints, acting as the central point of contact for Northern Europe GTM.
• Own the local GTM calendar and strategy, consolidating multiple inputs from various stakeholders, maintaining a clear, shared view of direction and launch status across all workstreams for NPD and campaigns, from early-stage planning through post-launch review.
• Partner closely with the Global GTM team to ensure our local GTM activations ladder up to the global strategy.
• Lead local GTM meetings, tracking channel readiness, keeping actions moving, flagging risks early and driving resolution across teams.
• Identify gaps in the customer journey and raise them with the relevant owners, ensuring all DTC touchpoints tell a consistent story and deliver a best-in-class customer experience.
• Ensure the local DTC team (performance marketing, onsite, merchandising, TikTok Shop) are briefed ahead of launches with clear strategy, timing, messaging, creative direction, and KPIs.
• Set expectations, coordinate and influence channel team members effectively to drive planned campaigns through to execution, ensuring the team is aligned with each other and the wider business.
• Ensure all content is acquired from marketing teams in a timely manner to allow effective preparation and QA of on-site activity and channel activation.
• Liaise with trading and merchandising teams to ensure campaign focus drives the DTC digital trading strategy.
• Coordinate the on-site experience for new product launches and campaigns - working with the Digital Experience team to ensure product pages, category placements, and promotional mechanics are live and optimised.
• Build and maintain effective relationships with internal teams, external partners, and agencies across a range of disciplines to ensure seamless campaign execution.
• Champion a test-and-learn culture, building a playbook of GTM best practice from each launch cycle.
• Track and monitor KPIs across a wide range of data sets, reporting to the wider business and management team on learnings, to influence inflight optimisation and future planning.

A bit about you:

• A strategic thinker who can simultaneously hold the big picture and obsess over the details.
• Commercially minded and results-driven - relentlessly focused on ROI and never satisfied with 'good enough.'
• Solutions-focused approach, a self-starter who takes ownership and drives the plan forward.
• Strong organisational skills and a bias for action.
• Ability to work independently, prioritising multiple tasks without losing momentum.
• A natural collaborator who brings teams together and builds trust quickly, able to manage multiple stakeholders and build strong relationships, with the ability to influence at all levels, including senior leadership.
• Inquisitive by nature - always asking 'why' and comfortable challenging the status quo to push for better ways of working.
• Able to keep a cool head under pressure when multiple launches are happening simultaneously and deadlines are non-negotiable.

What you will have:

• Experience in eCommerce, digital marketing, or a GTM/project coordination role, with experience managing end-to-end from brief to post-launch review.
• Proven track record of planning and executing NPD and multi-channel digital campaigns with strong commercial returns (ROI/ROAS).
• Strong understanding of DTC ecommerce - how products are launched, merchandised, and promoted online.
• Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM, affiliates and TikTok Shop).
• Proficient in Microsoft Office and project management tools such as Airtable, Jira or equivalent.
• Proficient analytical skills, and experience with analytical tools such as GA4, PowerBI or equivalent.