At a Glance
- Tasks: Lead media strategy and execution across diverse global markets for impactful brand growth.
- Company: Join SharkNinja, a leader in innovative lifestyle solutions and AI-driven culture.
- Benefits: Enjoy competitive health insurance, retirement plans, and personal growth opportunities.
- Other info: Be part of a vibrant community that pushes boundaries and disrupts markets.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of media.
- Qualifications: 10+ years in media strategy with strong analytical and leadership skills.
The predicted salary is between 63000 - 77000 £ per year.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another, allowing SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
The Role
SharkNinja is seeking a strategic, globally minded, and results-driven media leader to oversee media excellence, cross-regional strategy, and agile activation across Scale Markets (NEUR; Nordics and Benelux, and SEUR; Spain and Italy), a core engine of SharkNinja’s global expansion. As the Director of Media for Scale Markets, you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full-funnel media execution across emerging regions, ensuring top-of-funnel and brand-building efforts complement performance-driven plans led by DTC, Retail Media, and Amazon teams. This is a high-impact leadership role for a critical thinker who excels in complexity, thrives in high-growth environments, and brings an agile, test-and-learn mindset to modern media.
Responsibilities
- Growth Market Paid Media Strategy & Execution: Lead the development of integrated, full-funnel media strategies for Scale Markets, spanning top-funnel with a “social-first” mindset (Paid Social, Video, Partnerships), mid-funnel channels (Paid Social), and complementing lower-funnel programs (Amazon, Retail Media, DTC). Lead the Scale Markets Media teams, based in country. Create cross-region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning. Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners. Ensure media plans align with global priorities while reflecting local nuance and market realities. Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity.
- Agile Campaign Management & Performance Optimization: Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels. Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts. Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time. Triangulate insights across analytics, MMM, brand lift, and in-platform metrics to refine strategies and build learning agendas.
- Cross-Functional Partnership & Agency Leadership: Serve as the senior media partner for Scale Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs. Build bridges between global and regional teams to ensure connection, consistency, and shared learnings. Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates. Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars.
- Leadership, Influence, Capability Building: Mentor and guide regional marketers, elevating media expertise across Scale Markets. Establish a global-to-local media leadership framework that enhances consistency and operational excellence. Act as a key member of the global media leadership team, providing insights and recommendations to senior executives. Present strategies, performance updates, and opportunities with clarity, confidence, and influence.
- Data, Measurement & Innovation: Champion measurement excellence across Scale Markets, showcasing leadership across audience strategy and incrementality frameworks. Collaborate with Insights, Analytics, and Retail partners to develop Point-of-Sale dashboards and learning agendas that elevate decision-making. Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity.
Qualifications
- 10+ years of experience in media strategy, planning, and investment across global or multi-market environments.
- Proven experience driving full-funnel media programs in high-growth consumer categories (tech, appliances, CPG, retail, etc.).
- Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights.
- Demonstrated success managing complex budgets and leading agency relationships.
- Strong communication, collaboration, and stakeholder leadership skills.
- Experience in matrixed, multinational environments with the ability to influence without authority.
Preferred Qualifications
- Experience in high-growth consumer brands or multi-category portfolio environments.
- Demonstrated success driving SKU-level performance and retailer-aligned media activation.
- Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM).
- Familiarity with distributor models, retail media networks and shopper media ecosystems.
- Experience leading content systems, media transformations, or global playbook development.
Success in This Role Looks Like
- Scale Markets adopt consistent, agile, and high-quality media planning practices.
- Media investments unlock measurable brand growth and lift across diverse regions.
- Markets plan and activate faster, with clearer frameworks and stronger decision-making.
- Playbooks, toolkits, and processes become trusted global standards.
- SharkNinja drives outsized brand visibility and commercial impact across high-growth regions.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
Director, Media Scale Markets employer: SharkNinja
SharkNinja is an exceptional employer that fosters a culture of innovation and collaboration, empowering employees to tackle complex challenges in mobile engineering while contributing to groundbreaking consumer products. With competitive benefits, a commitment to diversity and inclusion, and robust opportunities for personal and professional growth, associates thrive in an environment that encourages bold experimentation and continuous learning. Located in Needham, Massachusetts, SharkNinja offers a vibrant community where your contributions can make a meaningful impact on the future of technology and consumer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Media Scale Markets
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SharkNinja and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SharkNinja are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SharkNinja on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SharkNinja. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Media Scale Markets
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SharkNinja. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SharkNinja:Show us that you’ve done your homework! In your application, briefly mention what you admire about SharkNinja’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SharkNinja
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SharkNinja will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SharkNinja, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
