At a Glance
- Tasks: Manage digital content and merchandising strategy for our UK websites.
- Company: Join SharkNinja, a global leader in innovative lifestyle solutions.
- Benefits: Enjoy competitive health insurance, retirement plans, and product discounts.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be part of a team that pushes boundaries and creates meaningful consumer experiences.
- Qualifications: Experience with CMS platforms and strong organisational skills required.
The predicted salary is between 30000 - 40000 £ per year.
About Us
Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
AI at Shark Ninja
At Shark Ninja, we’re building an AI-native culture.
We’re not waiting for the future; we’re creating it.
Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.
If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Job Specification: Digital Content and Merchandising Executive
Role Overview
We are seeking a Digital Content and Merchandising Executive to join our UK team.
The successful candidate will take ownership of digital content across our UK websites, supporting day-to‑day merchandising and content updates.
You will ensure all site content is accurate, engaging, and aligned with both business objectives and trading goals, while driving continuous improvements to the customer journey through targeted UX enhancements.
This role requires a data‑driven mindset, using insights from platforms to guide decision‑making.
You will collaborate closely with UK and global teams to ensure our websites are optimised, compliant, and delivering outstanding consumer experiences.
Key Responsibilities
- Develop and maintain a digital content and merchandising strategy, using a data‑led approach aligned with business and trading priorities.
- Manage content across Salesforce Commerce Cloud, ensuring accuracy, consistency, and accessibility.
- Conduct regular content audits, proofreading, and editing to maintain accuracy, clarity, and compliance with accessibility standards.
- Create, upload, and merchandise content to support product launches, and trading campaigns.
- Work closely with the SEO team to curate optimised landing pages that improve visibility and enhance user journeys.
- Use tools such as waiting room/online queuing, and merchandising enhancements to improve engagement, measuring effectiveness with VWO.
- Oversee day-to‑day site maintenance, including promotional code and campaign set‑up, legislation updates, campaign rollouts, and enablement activities.
- Work with the wider DTC teams, including CRM, Affiliates, and Paid Marketing, to improve on‑site consumer journeys.
- Use VWO, Salesforce analytics, and GA4 as reporting tools to monitor content and site performance.
- Provide actionable insights and recommendations to increase engagement, improve conversion, and optimise the consumer journey.
- Work closely with trading teams to meet commercial goals, ensuring clear communication during peak trading periods.
- Partner with marketing, product development and UX teams to align and optimise content across platforms.
- Share best practice guides and quality control processes across regions to ensure consistency and minimise risk, particularly during and after platform migrations.
Essential Skills & Experience
- Proven experience managing digital content within CMS platforms.
- Highly organised, with the ability to manage multiple projects and meet deadlines in a fast‑paced environment.
- Excellent communication, stakeholder management, proofreading, and attention to detail.
Desirable Skills & Experience
- Familiarity with Salesforce and analytics tools.
- Knowledge of UX principles to support consumer journey optimisation.
- Our Culture
At Shark Ninja, we don’t just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of.
If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, Shark Ninja product discounts, and more.
We empower your personal and professional growth with high‑impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
Together, we won’t just launch products—we’ll disrupt entire markets.
- Candidate Privacy Notice
- For candidates based in all regions, please refer to this Candidate Privacy Notice.
- For candidates based in China, please refer to this Candidate Privacy Notice.
- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.
Shark Ninja will consider reasonable accommodations consistent with legislation, and local law.
If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at accommodations@sharkninja. com
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StudySmarter Expert Advice🤫
We think this is how you could land Digital Content and Merchandising Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SharkNinja and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SharkNinja are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SharkNinja on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SharkNinja. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Content and Merchandising Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SharkNinja. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SharkNinja:Show us that you’ve done your homework! In your application, briefly mention what you admire about SharkNinja’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SharkNinja
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SharkNinja will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SharkNinja, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
