At a Glance
- Tasks: Lead and innovate our creator programs across social platforms like TikTok and Instagram.
- Company: Join SharkNinja, a dynamic brand disrupting markets with creativity and innovation.
- Benefits: Enjoy competitive health insurance, retirement plans, and exclusive product discounts.
- Other info: Be part of a diverse team that values your unique voice and fosters growth.
- Why this job: Shape the future of creator commerce and make a real impact in a vibrant community.
- Qualifications: 5-7 years in influencer marketing with strong organisational and communication skills.
The predicted salary is between 50000 - 65000 £ per year.
About the Role
Shark Ninja is looking for a Manager, Creator Programs to own the strategy and infrastructure behind our mid-tier and micro creator ecosystem.
This is not an influencer campaign role — it is a program leadership role focused on designing scalable systems, building and leading a high-volume creator roster, and turning UGC into a repeatable, high-performing content engine across our brand portfolio.
You will sit at the intersection of social, influencer, and creator commerce — setting the direction and operational standards for a program that runs and evolves at global scale.
This role launches without direct reports but is scoped at the manager level; team growth is anticipated as the program matures.
- What You’ll Own
- Creator roster and pipeline: Own the strategy and growth of our mid-tier and micro creator portfolio across Tik Tok, Instagram, and You Tube.
Define pipeline standards — including sourcing criteria, vetting frameworks, and onboarding protocols — and ensure the roster is always-on, organized by category, platform, and content type.
- Program operations: Lead end-to-end program operations across the full creator lifecycle — briefing, contracting, content review, approvals, payment coordination, and off-boarding.
Establish governance frameworks and accountability structures that keep multiple programs running on track with minimal escalation.
- UGC infrastructure: Own the systems and infrastructure strategy that enables the program to operate at scale.
Define and evolve the toolset, process architecture, and documentation standards — including creator databases, brief templates, onboarding flows, content libraries, and performance tracking frameworks — that the broader organization relies on.
- Content quality and compliance: Set and own the content quality and compliance standards for the program.
Establish review frameworks, feedback protocols, and brand guardrails that ensure creator output consistently meets Shark Ninja’s standards across platforms and legal requirements.
- Performance reporting: Own program performance reporting and the optimization roadmap.
Define the KPI framework (engagement, content volume, CTR, CVR where applicable), lead regular performance reviews, and translate insights into actionable recommendations that shape program direction.
- Cross-functional coordination: Lead cross-functional alignment across Influencer, Creator Commerce, Paid Media, and Social teams — ensuring creator output is integrated into broader campaign priorities and channel strategies.
Own the boosting and whitelisting workflows and serve as the program’s primary point of contact across these functions.
What You Bring
- 5–7 years in influencer marketing, creator management, or social operations — including demonstrated experience leading or building programs at scale, ideally at a consumer brand or agency within the UK & Ireland market.
- Hands-on experience with creator platforms (Creator IQ, Later/Mavrck, Mavely, or similar).
- Strong systems thinker — you build process where there isn’t one and improve it where there is.
- Excellent communicator and cross-functional influencer — equally effective with creators, agency partners, and senior internal stakeholders.
- Highly organized; comfortable managing multiple programs and deadlines simultaneously.
- Familiarity with Tik Tok Shop, affiliate-adjacent creator models, and UGC content for paid amplification is a strong plus.
- Strong understanding of the UK & Ireland social and creator landscape, including key regional platforms, agencies, and talent networks.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, Shark Ninja product discounts, and more.
We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
Together, we won’t just launch products — we’ll disrupt entire markets.
At Shark Ninja, Diversity, Equity, and Inclusion are vital to our global success.
Valuing each unique voice and blending all of our diverse skills strengthens Shark Ninja’s innovation every day.
We support all associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.
- Candidate Privacy Notice
- For candidates based in all regions, please refer to this Candidate Privacy Notice.
- For candidates based in China, please refer to this Candidate Privacy Notice.
- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.
Shark Ninja will consider reasonable accommodations consistent with legislation, and local law.
If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at accommodations@sharkninja. com
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