At a Glance
- Tasks: Lead the go-to-market process for exciting new product launches across DTC channels.
- Company: Join SharkNinja, a dynamic company at the forefront of innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and continuous improvement.
- Why this job: Be the driving force behind impactful campaigns and product launches that resonate with customers.
- Qualifications: Experience in eCommerce or digital marketing with strong project coordination skills.
The predicted salary is between 50000 - 65000 £ per year.
About the Role
We're looking for a GTM Manager to own the end-to-end go-to-market process for new product launches and campaign delivery across UK and Nordics DTC channels. This is a cross-functional role sitting at the heart of how SharkNinja brings new products and campaigns to market - connecting on-site merchandising, CRM, affiliates, paid media and TikTok Shop into a single, coherent launch plan ensuring teams are aligned with each other and the wider business, briefed, and moving in the same direction at the right time.
Key responsibilities:
- Organise, drive, and continuously improve Campaign & NPD delivery and process workflows across all DTC touchpoints, acting as the central point of contact for Northern Europe GTM.
- Own the local GTM calendar and strategy, consolidating multiple inputs from various stakeholders, maintaining a clear, shared view of direction and launch status across all workstreams for NPD and campaigns, from early-stage planning through post-launch review.
- Partner closely with the Global GTM team to ensure our local GTM activations ladder up to the global strategy.
- Lead local GTM meetings, tracking channel readiness, keeping actions moving, flagging risks early and driving resolution across teams.
- Identify gaps in the customer journey and raise them with the relevant owners, ensuring all DTC touchpoints tell a consistent story and deliver a best-in-class customer experience.
- Ensure the local DTC team (performance marketing, onsite, merchandising, TikTok Shop) are briefed ahead of launches with clear strategy, timing, messaging, creative direction, and KPIs.
- Set expectations, coordinate and influence channel team members effectively to drive planned campaigns through to execution, ensuring the team is aligned with each other and the wider business.
- Ensure all content is acquired from marketing teams in a timely manner to allow effective preparation and QA of on-site activity and channel activation.
- Liaise with trading and merchandising teams to ensure campaign focus drives the DTC digital trading strategy.
- Coordinate the on-site experience for new product launches and campaigns - working with the Digital Experience team to ensure product pages, category placements, and promotional mechanics are live and optimised.
- Build and maintain effective relationships with internal teams, external partners, and agencies across a range of disciplines to ensure seamless campaign execution.
- Champion a test-and-learn culture, building a playbook of GTM best practice from each launch cycle.
- Track and monitor KPIs across a wide range of data sets, reporting to the wider business and management team on learnings, to influence inflight optimisation and future planning.
A bit about you:
- A strategic thinker who can simultaneously hold the big picture and obsess over the details.
- Commercially minded and results-driven - relentlessly focused on ROI and never satisfied with 'good enough.'
- Solutions-focused approach, a self-starter who takes ownership and drives the plan forward.
- Strong organisational skills and a bias for action.
- Ability to work independently, prioritising multiple tasks without losing momentum.
- A natural collaborator who brings teams together and builds trust quickly, able to manage multiple stakeholders and build strong relationships, with the ability to influence at all levels, including senior leadership.
- Inquisitive by nature - always asking 'why' and comfortable challenging the status quo to push for better ways of working.
- Able to keep a cool head under pressure when multiple launches are happening simultaneously and deadlines are non-negotiable.
What you will have:
- Experience in eCommerce, digital marketing, or a GTM/project coordination role, with experience managing end-to-end from brief to post-launch review.
- Proven track record of planning and executing NPD and multi-channel digital campaigns with strong commercial returns (ROI/ROAS).
- Strong understanding of DTC ecommerce - how products are launched, merchandised, and promoted online.
- Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM, affiliates and TikTok Shop).
- Proficient in Microsoft Office and project management tools such as Airtable, Jira or equivalent.
- Proficient analytical skills, and experience with analytical tools such as GA4, PowerBI or equivalent.
GTM Manager - DTC in Bradford employer: SharkNinja
At SharkNinja, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a GTM Manager in the vibrant UK and Nordics markets, you'll have the opportunity to lead innovative product launches while benefiting from a supportive environment that encourages professional growth and development. With a focus on teamwork and a commitment to excellence, we empower our employees to make a meaningful impact and drive success across our DTC channels.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Manager - DTC in Bradford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SharkNinja and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SharkNinja are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SharkNinja on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SharkNinja. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Manager - DTC in Bradford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SharkNinja. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SharkNinja:Show us that you’ve done your homework! In your application, briefly mention what you admire about SharkNinja’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SharkNinja
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SharkNinja will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SharkNinja, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
