At a Glance
- Tasks: Lead digital content and merchandising for TikTok Shop, driving revenue through strategic campaigns.
- Company: Join SharkNinja, a global leader in innovative lifestyle solutions.
- Benefits: Enjoy competitive health insurance, retirement plans, and product discounts.
- Other info: Thrive in a culture that values diversity, equity, and personal growth.
- Why this job: Be part of a dynamic team pushing boundaries in e-commerce and social commerce.
- Qualifications: Experience in e-commerce and a data-driven mindset are essential.
The predicted salary is between 63000 - 77000 £ per year.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another, allowing SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
We are seeking a Digital Merchandising Manager to own digital content and merchandising across TikTok Shop UK, supporting day-to-day content updates while driving revenue growth through strategic campaign management, LIVE commerce, and optimisation of TikTok Shop operations. This role requires a data-driven mindset, using insights from TikTok Shop platform tools to guide decision-making. You will collaborate closely with local and global teams, LIVE agency partners, and affiliates to ensure our TikTok Shop presence is optimised, compliant, and delivering outstanding consumer experiences.
Key Responsibilities
- Develop and maintain a digital content and merchandising strategy, using a data-led approach aligned with business and trading priorities.
- Create, audit, and merchandise content to support product launches and trading campaigns.
- Own day-to-day shop operations, including voucher/campaign set-up, promotions and pricing (couponing, discounting, bundles, seasonal activations), and platform policy updates — protecting ASP and margin throughout.
- Own GMV forecasting for TikTok Shop, tracking actuals against forecast and flagging risks and opportunities.
- Manage and develop a direct report, setting clear objectives and supporting their growth.
- Provide actionable insights and recommendations to increase engagement, improve conversion, and optimise the consumer journey.
- Partner cross-functionally with DTC, Social, Category Marketing, Operations, and global TikTok teams to ensure smooth execution.
- Monitor KPIs (GMV, GMV/hour, ROAS, CAC, retention), reporting performance and actionable insights to leadership to improve engagement and conversion.
- Track TikTok Shop trends, competitor strategies, and platform updates to keep SharkNinja ahead.
Essential Skills & Experience
- Proven experience in e-commerce, digital marketing, or social commerce.
- Highly organised, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Excellent communication, stakeholder management, proofreading, and attention to detail.
- Analytical mindset with experience in data-driven decision-making.
- Comfortable working with performance dashboards and marketplace metrics.
- Experience building sales/GMV forecasts and reporting against them.
Desirable
- Previous people management experience.
- TikTok Shop/affiliate marketing experience.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
DIGITAL MERCHANDISING MANAGER employer: SharkNinja France
SharkNinja is an exceptional employer that fosters an AI-native culture, encouraging employees to experiment boldly and redefine what's possible in product design and technology. Located in the iconic Battersea Power Station, our hybrid work model promotes a collaborative environment while offering competitive benefits, including health insurance, retirement plans, and opportunities for personal and professional growth through impactful learning programs. Join us to be part of a diverse and inclusive team that values authenticity and pushes boundaries every day.
StudySmarter Expert Advice🤫
We think this is how you could land DIGITAL MERCHANDISING MANAGER
✨Get to Know Your E-commerce Community
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✨Showcase Your Skills with an Online Portfolio
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
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We think you need these skills to ace DIGITAL MERCHANDISING MANAGER
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at SharkNinja France, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with SharkNinja France's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at SharkNinja France. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at SharkNinja France
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that SharkNinja France uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at SharkNinja France. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
