At a Glance
- Tasks: Lead marketing efforts to enhance guest experiences and drive business growth.
- Company: Fast-growing luxury accommodation provider focused on authentic and thoughtful stays.
- Benefits: Competitive salary, annual bonus, flexible working, and career growth opportunities.
- Why this job: Make a real impact in a hands-on role with direct influence on business outcomes.
- Qualifications: 3-8 years in marketing or hospitality, with strong digital campaign management skills.
- Other info: Dynamic environment in the beautiful Cotswolds, working closely with founders.
The predicted salary is between 40000 - 45000 £ per year.
Bourton-on-the-Water, Gloucestershire. Our client, a fast growing luxury accommodation provider, is building something special. They are not trying to be the biggest holiday-let brand in the Cotswolds, but are focused on being the most thoughtful, most human, and most loved. Rooted in place, people and experience, they curate exceptional stays and local moments that feel authentic, generous and quietly confident. As they enter the next stage of growth, they are looking for a Marketing Manager to help scale without losing their soul. You will work directly with the founders and leadership team, playing a key role in shaping how the business grows. This is a broad, hands-on position that brings together marketing, customer engagement, commercial thinking and operational involvement, offering real exposure across the business. If you are looking for a role where you can genuinely influence outcomes rather than simply run campaigns, this is it.
Key Responsibilities
- Run day-to-day marketing across digital channels, listings and partnerships, ensuring activity is consistent, effective and aligned to the brand.
- Improve and evolve routes to market, including direct bookings, third-party platforms and partnerships, with a focus on driving occupancy and repeat business.
- Meet customers, property owners and local partners, building relationships and using insight to inform decision-making and growth.
- Support and enhance the guest experience end-to-end, working closely with the operational team to ensure what is promised in marketing is delivered on the ground.
- Work across our estate of premium local guest accommodation, including our guest house and boutique residences, developing a strong understanding of day-to-day operations.
- Play a hands-on role in operational management where required, supporting standards, guest satisfaction and overall site performance.
- Contribute to wider business operations, performance and growth initiatives, taking ownership of tasks and projects that help move the business forward.
Attributes, Skills & Experience Profile
- 3-8 years' experience in marketing, hospitality or a commercial role.
- Hands-on, proactive and comfortable in a growing environment.
- Willingness to be visible, engaged and part of day-to-day operations.
- Proven experience managing multi-channel marketing campaigns across digital, partnerships and direct-to-consumer platforms.
- Experience working within hospitality, travel, leisure or property environments, with an understanding of guest expectations and service standards.
- Strong understanding of booking platforms, distribution channels and yield/occupancy drivers.
- Experience using CRM, email marketing and analytics tools to drive engagement and conversion.
- Comfortable working with budgets, reporting on performance, and making commercially informed decisions.
- Experience collaborating cross-functionally with operations, sales or customer-facing teams.
- Educated to a high level in Marketing, Business or a related field or equivalent practical experience.
- Ideally holds (or is working towards) a recognised industry qualification such as Chartered Institute of Marketing (CIM) or similar.
Additional Information
- Based in the Cotswolds, in Bourton-on-the-Water and regular time spent across local sites.
- Full-time role with a blend of office, on-site and some flexibility.
- Typically, 3 days per week in the office or out across properties.
- Salary circa £40k-£45k plus an annual bonus scheme.
- Third member of the management team, working closely with the founders.
- Hands-on, fast-moving environment with strong opportunity to grow as the business scales.
Marketing Manager employer: Shareforce
Contact Detail:
Shareforce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research their values, mission, and what makes them unique in the luxury accommodation market. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn, attend industry events, or join relevant groups. Building connections can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by thinking about how your experience aligns with their needs. Be ready to discuss specific examples of your past marketing campaigns and how they drove results. Show them you can bring that hands-on approach they’re looking for!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining their team and contributing to their growth.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We’re all about being thoughtful and human, so don’t be afraid to show us who you are and why you’re passionate about this role.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in marketing and hospitality. We want to see how your skills align with our mission of creating exceptional stays and local moments.
Showcase Your Impact: Instead of just listing your past roles, focus on the impact you made in those positions. We’re looking for someone who can genuinely influence outcomes, so share specific examples of how you’ve driven success in previous campaigns.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Shareforce
✨Know the Brand Inside Out
Before your interview, dive deep into the company’s ethos and values. Understand what makes them unique in the luxury accommodation market. This will help you align your answers with their mission of being thoughtful and human-centric.
✨Showcase Your Hands-On Experience
Be ready to discuss specific examples from your past roles where you’ve successfully managed multi-channel marketing campaigns. Highlight how your proactive approach has driven occupancy and repeat business, as this aligns perfectly with their needs.
✨Engage with Their Community
Research the local area and the types of guests they attract. Bring insights about customer expectations and service standards in hospitality to the table. This shows you’re not just interested in the role but also in enhancing the guest experience.
✨Prepare Questions That Matter
Think of insightful questions that reflect your understanding of the role and the business. Ask about their vision for growth and how they plan to maintain their brand identity. This demonstrates your genuine interest in contributing to their success.