At a Glance
- Tasks: Create engaging content and foster community connections across financial brands.
- Company: Join a forward-thinking media company focused on innovation and community impact.
- Benefits: Flexible work environment, professional growth opportunities, and a chance to shape industry conversations.
- Other info: Dynamic role with opportunities to utilise AI tools and collaborate with industry leaders.
- Why this job: Make a real difference by enhancing member experiences and driving community engagement.
- Qualifications: Strong communication skills and a passion for content creation; B2B experience is a plus.
The predicted salary is between 35000 - 45000 £ per year.
Role outline: To support on content strategy and community engagement across Shard Financial Media’s Brands, delivering high-quality, data-led and commercially aligned content. This role will work closely with the Membership Team to ensure IndexClubs and Premium Members receive consistent value, supports lead generation through content, and feeds into sales and marketing strategic goals. The purpose of our communities and content is to maximise opportunities; problem solve and optimise our members' businesses– so they can perform better for their customers. This role is responsible for strategic engagement and industry insight delivery to both the wider financial services and credit ecosystem and for our Premium Member and indexclub communities. Ultimately, to deliver on our forever promise to create a community that betters lives.
Key Responsibilities:
- Content management: Implement content plans aligned with brand focus goals, including all in-person and online events and micro events across all three SFM brands. As well as written content such as online articles, insight reports and newsletters.
- Thought leadership: Write and publish high quality articles (organic and sponsor led), tailored for Premium Members aligned to content pillars. Chair and host micro events such as roundtables, conference events.
- Agenda Development: Research, build and manage in-depth agendas on events such as Credit Week, Women & Diversity in Credit, Parliamentary Reception, Reward & Payroll Summit, and any new events launched with a focus on the content pillars, industry relevance, innovation, and commercial potential.
- Speaker Acquisition: Speaker identification and outreach, prioritising community members, high-profile contributors, and Premium Members.
- AI & Technology: We are a forward-thinking media company that views AI as fundamental to our success. This role will utilise AI tools to create personalisation, increase volume of output of content created-to create brand awareness, lead gen, summarise conference sessions, and repurpose content efficiently. As well as utilise external data sources to ensure the needs of the community are met.
- Community Intelligence: Conduct research projects, use data and community feedback to identify audience needs, behaviour patterns, update index groups and new content format opportunities. Align content pillars with micro events such as clubs, roundtables and webinars etc.
- Lead Generation: Create lead-generative content such as benchmarking surveys, downloadable white papers and session reports, feeding into sponsor ROI and Premium Membership retention.
- Collaboration: Work closely with sales, marketing and membership teams to align content delivery with campaign milestones and business goals. Work with our sponsors and knowledge partners to deliver content – including conference sessions, roundtables, interviews and collab content.
- Awards: Using industry insights and research, update and evolve award categories across award programmes. Sit as part of the award shortlisting team, reviewing award entries. Repurposing award entries, including insight reports, best practice case studies and conference sessions.
- Content Distribution: Distribute and re-purpose content across channels, web, email, and social media, to maximise reach, engagement, and lead generation.
Key Skills:
- Strategic and commercially minded with experience in B2B content preferred but not required
- Confident communicating with senior-level stakeholders and speakers digitally and face to face
- Customer first mindset, with a desire to maximise impact of content
- Confident in public speaking
- Able to work independently and adapt quickly in a fast-paced, changing environment
- Excellent verbal and written communication with great attention to detail
- Familiarity with AI tools for content creation and comfortable picking up new technology
Content & Community Manager in City of London employer: Shard Financial Media
As a leading financial media company based in the vibrant city of London, we pride ourselves on fostering a dynamic work culture that encourages creativity and collaboration. Our employees benefit from comprehensive professional development opportunities, a supportive environment that values innovation, and the chance to engage with a diverse community of professionals. Join us to be part of a forward-thinking team where your contributions will make a meaningful impact in the world of financial content.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Community Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and engage on social media. The more you put yourself out there, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to demonstrate your content creation abilities and community engagement strategies. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Don’t be shy about reaching out! If you see a role that excites you, drop a message to someone in the company or the hiring manager. A friendly introduction can go a long way in making you stand out from the crowd.
✨Tip Number 4
Keep learning and adapting! Stay updated on industry trends, especially around AI and technology in content creation. Show that you’re not just a follower but a thought leader who can bring fresh ideas to the table. And remember, apply through our website for the best chance!
We think you need these skills to ace Content & Community Manager in City of London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Content & Community Manager role. Highlight your experience in content strategy and community engagement, as this will show us you understand what we're looking for.
Showcase Your Writing Skills:Since this role involves a lot of writing, include samples of your best work. Whether it's articles, reports, or newsletters, we want to see how you communicate ideas clearly and effectively. This is your chance to shine!
Demonstrate Your Community Engagement Experience:Share examples of how you've successfully engaged with communities in the past. Whether through events, online platforms, or other means, we want to know how you've built relationships and added value to your audience.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss any important updates from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Shard Financial Media
✨Know Your Content Inside Out
Before the interview, dive deep into the content strategy of the company. Familiarise yourself with their brands and recent articles or events they've hosted. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Community Engagement Skills
Prepare examples of how you've successfully engaged with communities in the past. Whether it's through hosting events or creating content that resonates, be ready to share specific instances where you've maximised opportunities for community members.
✨Demonstrate Your Strategic Thinking
Think about how you can contribute to their lead generation and content management strategies. Bring ideas to the table on how to leverage AI tools for content creation and personalisation, as this is a key aspect of the role.
✨Practice Your Public Speaking
Since the role involves public speaking and hosting events, practice articulating your thoughts clearly and confidently. You might even want to rehearse a mini-presentation on a relevant topic to showcase your skills during the interview.
