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- Tasks: Lead marketing strategies and events for a high-end restaurant in London.
- Company: Join a dynamic team at Shanghai Me London, a premier dining destination.
- Benefits: Enjoy a creative work environment with opportunities for professional growth.
- Why this job: Be part of a vibrant culture that values creativity and innovation in the F&B industry.
- Qualifications: 4-5 years in brand/marketing, preferably in hospitality; strong social media skills required.
- Other info: Must be organised, creative, and passionate about fine dining.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (On Site)
The Marketing Manager will work closely with the Global Brand Marketing Manager, Director of Marketing and the General Manager to plan and maintain the brand identity through strategic planning and activation. The role requires organisation, flexibility, and creativity. The Marketing Manager will report directly to the Global Brand Marketing Manager, Director of Marketing and the General Manager. Knowledge and interest in the F&B, brand, and marketing industries are essential with a willingness to learn more.
RESPONSIBILITIES:
- Creating content brief for any marketing activation
- Conceiving and proposing to the Global Brand Marketing Manager a marketing calendar with a localised approach
- Supporting the execution of activations in the restaurant
- Taking full ownership of overseeing events, treating them as a professional mission while keeping the global brand marketing manager informed and engaged
- Assisting and supporting the Global Brand Marketing Manager in charge of private dining events (PDR), offering help with resources like flowers and menu design
- Conceiving and proposing to the Global Brand Marketing Manager a social media calendar with a localised approach
- Overseeing strategic digital campaigns to drive awareness, build brand equity and convert prospective guests to loyal guests
- Liaising closely with the brand team and the operation team to create a strong channel of communication
- Assisting in the development of all brand collaterals
- Maintaining tone of voice across all brand touch points on digital and local platforms
- Responding to DMs across all platforms from guests
- Managing Graphic Design, PR agency, and Digital Marketing Agency to deliver tailor-made results that actively drive brand equity and visibility
- Keeping a close record of challenges and achievements through monthly reporting
- Working closely with the Brand Manager to ensure brand standards are consistently met
- Coordinating photoshoots and videoshoots
- Monthly BRM reports with social media, PR and digital marketing inclusions
QUALIFICATIONS & SKILLS:
- 4-5 years experience in Brand/Marketing (experience within the F&B industry is preferred)
- Working proficiency in the language of their environment
- Hospitality/F&B background
- Understanding of London F&B scene
- Keen interest in high-end, fine-dining restaurant
- Finger on the pulse of what is current culturally, socially, and especially in the dining scene of their respective country
- Capacity to work autonomously
- Experience in working with operations team (FOH and BOH)
- Strong interpersonal skills
- Very organised, well spoken, patient, hospitable, creative, passionate, positive mindset
- Able to work effectively on their own and as part of a global team
- Able to work under pressure
- Eye for quality and detail
- Experience in content creation, digital marketing, events management, budgeting, reporting, account management, overseeing external agencies to the highest standard
- Self-starter with solution-driven mindset
- Educational background in marketing preferred
- Excellent social media skills/content creation and knowledge of Microsoft Office/Mailchimp/Canva
- Confident in spoken and written English
Marketing Manager - Hospitality (, , United Kingdom) employer: Shanghai Me
Contact Detail:
Shanghai Me Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Hospitality (, , United Kingdom)
✨Tip Number 1
Familiarise yourself with the London F&B scene. Attend local events, visit high-end restaurants, and engage with industry professionals to gain insights and build connections that could be beneficial for your application.
✨Tip Number 2
Showcase your creativity by developing a mock marketing campaign tailored to a fine-dining restaurant. This will demonstrate your understanding of brand identity and strategic planning, which are crucial for the role.
✨Tip Number 3
Network with current or former employees in the hospitality marketing sector. They can provide valuable insights about the company culture and expectations, helping you tailor your approach when applying.
✨Tip Number 4
Stay updated on current trends in digital marketing and social media strategies. Being knowledgeable about the latest tools and techniques will show your commitment to driving brand equity and visibility.
We think you need these skills to ace Marketing Manager - Hospitality (, , United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and marketing, particularly within the F&B industry. Emphasise your skills in content creation, digital marketing, and events management, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the hospitality sector and your understanding of the London F&B scene. Mention specific examples of past experiences that align with the responsibilities outlined in the job description.
Showcase Your Creativity: Since creativity is key for this role, consider including a portfolio or links to previous marketing campaigns or content you’ve created. This will demonstrate your ability to conceive and execute innovative marketing strategies.
Highlight Interpersonal Skills: In your application, emphasise your strong interpersonal skills and ability to work collaboratively with teams. Provide examples of how you've successfully liaised with different departments or managed external agencies in past roles.
How to prepare for a job interview at Shanghai Me
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns or projects where you demonstrated innovative thinking. Be ready to discuss how you can bring fresh ideas to the table for Shanghai Me London.
✨Know the F&B Scene
Familiarise yourself with the London food and beverage landscape. Research current trends, popular venues, and what makes a fine-dining experience stand out. This knowledge will show your genuine interest in the industry.
✨Demonstrate Strong Communication Skills
Since the role involves liaising with various teams, practice articulating your thoughts clearly. Prepare to discuss how you've successfully communicated with different stakeholders in previous roles.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and how you handle pressure. Think of specific situations where you had to manage events or campaigns under tight deadlines and be ready to share those experiences.
