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- Tasks: Lead marketing strategies and events for a high-end restaurant in London.
- Company: Join a dynamic team at Shanghai Me London, a premier dining destination.
- Benefits: Enjoy a creative work environment with opportunities for professional growth.
- Why this job: Be part of a vibrant culture that values innovation and brand excellence.
- Qualifications: 4-5 years in marketing, preferably in the F&B sector; strong social media skills required.
- Other info: Must be organised, creative, and passionate about the dining scene.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (On Site)
The Marketing Manager will work closely with the Global Brand Marketing Manager, Director of Marketing and the General Manager to plan and maintain the brand identity through strategic planning and activation. The role requires organisation, flexibility, and creativity. The Marketing Manager will report directly to the Global Brand Marketing Manager, Director of Marketing and the General Manager. Knowledge and interest in the F&B, brand, and marketing industries are essential with a willingness to learn more.
RESPONSIBILITIES:
- Creating content brief for any marketing activation
- Conceiving and proposing to the Global Brand Marketing Manager a marketing calendar with a localised approach
- Supporting the execution of activations in the restaurant
- Taking full ownership of overseeing events, treating them as a professional mission
- Keeping the global brand marketing manager informed and engaged throughout the process
- Assisting and supporting the Global Brand Marketing Manager in charge of private dining events (PDR)
- Maintaining seamless communication with the global brand marketing manager
- Conceiving and proposing to the Global Brand Marketing Manager a social media calendar with a localised approach
- Overseeing strategic digital campaigns to drive awareness, build brand equity and convert prospective guests to loyal guests
- Liaising closely with the brand team and the operation team to create a strong channel of communication
- Assisting in the development of all brand collaterals
- Maintaining tone of voice across all brand touch points on digital and local platforms
- Responding to DMs across all platforms from guests
- Managing Graphic Design, PR agency, and Digital Marketing Agency
- Keeping a close record of challenges and achievements through monthly reporting
- Working closely with the Brand Manager to ensure brand standards are consistently met
- Coordinating photoshoots and videoshoots
- Preparing monthly BRM reports with social media, PR and digital marketing inclusions
QUALIFICATIONS & SKILLS:
- 4-5 years experience in Brand/Marketing (experience within the F&B industry is preferred)
- Working proficiency in the language of their environment
- Hospitality/F&B background
- Understanding of London F&B scene
- Keen interest in high end, fine-dining restaurant
- Capacity to work autonomously
- Experience in working with operations team (FOH and BOH)
- Strong interpersonal skills
- Very organised, well spoken, patient, hospitable, creative, passionate, positive mindset
- Able to work effectively on their own and as part of a global team
- Able to work under pressure
- Eye for quality and detail
- Experience in content creation, digital marketing, events management, budgeting, reporting, account management
- Self-starter with solution driven mindset
- Educational background in marketing preferred
- Excellent social media skills/content creation and knowledge of Microsoft Office/Mailchimp/Canva
- Confident in spoken and written English
Contact Detail:
Shanghai Me Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Hospitality
✨Tip Number 1
Familiarise yourself with the London F&B scene. Attend events, visit high-end restaurants, and engage with local food influencers to understand current trends and consumer preferences. This knowledge will help you demonstrate your passion and insight during interviews.
✨Tip Number 2
Network with professionals in the hospitality and marketing sectors. Join relevant groups on LinkedIn or attend industry meetups to connect with people who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 3
Showcase your creativity by developing a mock marketing campaign for a restaurant or brand you admire. Present this during your interview to highlight your strategic thinking and ability to execute innovative ideas.
✨Tip Number 4
Stay updated on digital marketing trends and tools, especially those relevant to the F&B industry. Being knowledgeable about platforms like Mailchimp and Canva will give you an edge and show your commitment to continuous learning.
We think you need these skills to ace Marketing Manager - Hospitality
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and marketing, especially within the F&B industry. Emphasise your skills in content creation, digital marketing, and events management, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the hospitality sector and your understanding of the London F&B scene. Mention specific examples of past experiences that align with the responsibilities outlined in the job description.
Showcase Your Creativity: Since creativity is key for this role, consider including a portfolio or links to previous marketing campaigns or content you've created. This will demonstrate your ability to conceive and execute innovative marketing strategies.
Highlight Interpersonal Skills: In your application, emphasise your strong interpersonal skills and ability to work collaboratively with teams. Provide examples of how you've successfully liaised with different departments or managed external agencies in past roles.
How to prepare for a job interview at Shanghai Me
✨Showcase Your Creativity
As a Marketing Manager in the hospitality sector, creativity is key. Prepare examples of past campaigns or content you've created that demonstrate your innovative thinking and ability to engage audiences.
✨Know the F&B Scene
Familiarise yourself with the London food and beverage landscape. Be ready to discuss current trends and how they can influence marketing strategies for Shanghai Me London.
✨Demonstrate Strong Communication Skills
This role requires seamless communication with various teams. Practice articulating your thoughts clearly and concisely, and be prepared to discuss how you’ve successfully collaborated with others in previous roles.
✨Prepare for Event Management Questions
Since overseeing events is a significant part of the role, think of specific examples where you managed an event from start to finish. Highlight your organisational skills and how you handled any challenges that arose.
