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- Tasks: Lead marketing strategies and events for a high-end restaurant in London.
- Company: Join a dynamic team at Shanghai Me London, a premier dining destination.
- Benefits: Enjoy a creative work environment with opportunities for professional growth.
- Why this job: Be part of a vibrant culture that values innovation and brand excellence.
- Qualifications: 4-5 years in marketing, preferably in F&B; strong social media skills required.
- Other info: Must be organised, creative, and passionate about the dining scene.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (On Site)
The Marketing Manager will work closely with the Global Brand Marketing Manager, Director of Marketing and the General Manager to plan and maintain the brand identity through strategic planning and activation. The role requires organisation, flexibility, and creativity. The Marketing Manager will report directly to the Global Brand Marketing Manager, Director of Marketing and the General Manager. Knowledge and interest in the F&B, brand, and marketing industries are essential with a willingness to learn more.
RESPONSIBILITIES:
- Creating content brief for any marketing activation
- Conceiving and proposing to the Global Brand Marketing Manager a marketing calendar with a localised approach
- Supporting the execution of activations in the restaurant Events - where the Marketing Manager should take full ownership of overseeing the event, treating it as a professional mission.
- Keeping the global brand marketing manager informed and engaged, ensuring alignment with the overall brand strategy
- Assisting and supporting the Global Brand Marketing Manager in charge of private dining events (PDR), offering help with resources like flowers and menu design, etc.
- Maintaining seamless communication to ensure that the global brand marketing manager is kept informed throughout the process
- Conceiving and proposing to the Global Brand Marketing Manager a social media calendar with a localised approach
- Overseeing strategic digital campaigns to drive awareness, build brand equity and convert prospective guests to loyal guests
- Liaising often and closely with the brand team and the operation team to create a strong channel of communication in order to meet business needs
- Assisting in the development of all brand collaterals
- Maintaining tone of voice across all brand touch points on digital and local platforms
- Responding to DMs across all platforms from guests
- Managing Graphic Design, PR agency, and Digital Marketing Agency to deliver tailor-made results that actively drives the brand equity and visibility
- Keeping a close record of challenges and achievements through monthly reporting
- Working closely with the Brand Manager to ensure brand standards are consistently met
- Coordinating photoshoots and videoshoots
- Monthly BRM reports with social media, PR and digital marketing inclusions
QUALIFICATIONS & SKILLS
- 4-5 years experience in Brand/Marketing (experience within the F&B industry is preferred)
- Working proficiency in the language of their environment
- Hospitality/F&B background
- Understanding of London F&B scene
- Keen interest in high end, fine-dining restaurant
- Finger on the pulse of what is current culturally, socially, and especially in the dining scene of their respective country
- Capacity to work autonomously
- Experience in working with operations team (FOH and BOH)
- Strong interpersonal skills
- Very organised, well spoken, patient, hospitable, creative, passionate, positive mindset
- Able to work effectively on their own and as part of a global team
- Able to work under pressure
- Eye for quality and detail
- Experience in content creation, digital marketing, events management, budgeting, reporting, account management, overseeing external agencies to the highest standard
- Self-starter with solution driven mindset
- Educational background in marketing preferred
- Excellent social media skills/content creation and knowledge of Microsoft Office/Mailchimp/Canva
- Confident in spoken and written English
Contact Detail:
Shanghai Me Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Hospitality
✨Tip Number 1
Familiarise yourself with the latest trends in the F&B industry, especially in London. This will not only help you understand the market better but also allow you to speak confidently about current events and strategies during your interview.
✨Tip Number 2
Network with professionals in the hospitality and marketing sectors. Attend industry events or join relevant online groups to connect with people who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed, particularly in the F&B space. Highlight your role in these projects and the impact they had on brand visibility and customer engagement.
✨Tip Number 4
Showcase your creativity by coming up with a unique marketing idea tailored for Shanghai Me London. Presenting this during your interview can demonstrate your proactive approach and understanding of the brand's identity.
We think you need these skills to ace Marketing Manager - Hospitality
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and marketing, especially within the F&B industry. Emphasise your skills in content creation, digital marketing, and events management, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the hospitality sector and your understanding of the London F&B scene. Mention specific examples of past experiences that align with the responsibilities outlined in the job description.
Showcase Your Creativity: Since creativity is key for this role, consider including a portfolio or examples of previous marketing campaigns or content you've created. This will demonstrate your ability to think outside the box and contribute to the brand's identity.
Highlight Interpersonal Skills: In your application, emphasise your strong interpersonal skills and ability to work collaboratively with teams. Provide examples of how you've successfully liaised with different departments or managed external agencies in past roles.
How to prepare for a job interview at Shanghai Me
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the F&B industry, particularly the London dining scene. Be prepared to discuss current trends and how they can influence marketing strategies for high-end restaurants.
✨Prepare for Event Management Questions
Since the role involves overseeing events, be ready to share examples of past events you've managed. Highlight your organisational skills and how you ensured successful execution while keeping stakeholders informed.
✨Emphasise Creativity in Marketing Strategies
The position requires a creative approach to marketing. Think of innovative ideas for campaigns or activations that align with brand identity and be ready to pitch them during the interview.
✨Demonstrate Strong Communication Skills
As the role involves liaising with various teams, showcase your interpersonal skills. Provide examples of how you've effectively communicated with different departments to achieve common goals.
