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For Companies At a Glance
- Tasks: Lead retail expansion and manage key accounts for Shaneel's fragrance portfolio.
- Company: Join Shaneel Enterprises, a top UK wholesaler in the perfume and cosmetics industry.
- Benefits: Enjoy competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Be part of a growing team that values innovation and strong retailer relationships.
- Qualifications: 10+ years in retail sales, excellent communication, and strong organizational skills required.
- Other info: This role involves working with major EU retailers and requires a strategic mindset.
The predicted salary is between 43200 - 72000 £ per year.
Pan-EU Retail Manager
OVERVIEW
Shaneel Enterprises Group is a UK leading fine fragrance global wholesaler in the perfume and cosmetics industry, which directly works with several leading multinational beauty groups, distributing our products into multiple channels ranging from drugstores to perfumeries, to online players and beyond.
JOB PURPOSE
We are seeking a senior experienced individual to compliment and grow our current business, we are looking to expand our business directly into retail chains/retailers i.e. open new direct retail accounts. Penetrate and achieve the desired sales revenue, and visibility in the retail network, identifying business opportunities and establishing sound and reliable connections with retailers buying teams.
KEY DUTIES AND RESPONSIBILITIES
Full account management of specified Shaneel portfolio across defined retailers in close conjunction with internal counterparts to deliver specified sales targets.
- Design and implement a strategic retail plan that expands the company’s business into retail chains.
- Work with Sales team to deliver retailer strategy, achieve agreed sales and profit targets across Shaneel stocks.
- Chief liaisons point between Shaneel and retailers.
- Effectively negotiate and manage a strategic promotional calendar to grow sales performance. Align plans with retailer strategies and negotiate annual business plans to ensure profitable growth and optimum buy-in whilst respecting brand values and profit targets.
- Provide clear reports on activity and retail sales performance. Analyze results vs targets to grow sales performance, sharing qualitative and quantitative results. Review sells out performance and to take corrective action as required.
- Update and deliver monthly, quarterly, and annual sales forecasts indicating risks and opportunities.
- Full administration of accounts (New Line Forms, JBPs, Promotional Forms, new retailer set up, etc.)
- Develop strong networks and partnerships across all relevant departments with all new accounts.
- Ensure consistent excellent service to retailers delivering a best-in-class approach.
- Update on market and competitor activity within all accounts.
- Other ad hoc activities
AREA: Defined EU retailers
REQUIREMENTS
- Multi-branded bricks retailer sales experience
- Minimum 10 years’ relevant experience
- Excellent communication skills – written and verbal
- Highly operational and numerate, commercially minded
- Excellent presentation skills
- Proficient in Microsoft Office
- Strong experience in retailing chains
- Highly organized
- Team player
A confident and accountable self-starter who can work autonomously and as team player.
Shaneel Enterprises Ltd | Pan-EU Retail Manager employer: Shaneel Enterprises Ltd
Contact Detail:
Shaneel Enterprises Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shaneel Enterprises Ltd | Pan-EU Retail Manager
✨Tip Number 1
Make sure to research the specific retail chains you want to target. Understanding their business model, customer base, and current market trends will help you tailor your approach and demonstrate your value during discussions.
✨Tip Number 2
Network with professionals in the beauty and cosmetics industry. Attend trade shows, conferences, or local events where you can meet potential contacts who might help you get a foot in the door at the retailers you're interested in.
✨Tip Number 3
Prepare to showcase your previous successes in account management and sales growth. Be ready to discuss specific examples of how you've penetrated new markets or expanded existing accounts, as this will be crucial in demonstrating your capability for this role.
✨Tip Number 4
Stay updated on the latest trends in the fragrance and cosmetics market. Being knowledgeable about competitors and emerging brands will not only help you in negotiations but also position you as a valuable partner to retailers.
We think you need these skills to ace Shaneel Enterprises Ltd | Pan-EU Retail Manager
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand Shaneel Enterprises Ltd and its position in the fine fragrance and cosmetics industry. Familiarize yourself with their products, values, and market strategies.
Tailor Your CV: Make sure your CV highlights your relevant experience in retail management, particularly with multi-branded retailers. Emphasize your achievements in sales targets and account management to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your communication skills and explains why you are the perfect fit for the Pan-EU Retail Manager role. Mention specific examples of how you've successfully managed retail accounts and driven sales growth.
Highlight Key Skills: In your application, emphasize your operational and numerate skills, as well as your proficiency in Microsoft Office. Make sure to mention your ability to work autonomously and as part of a team, as these are crucial for the role.
How to prepare for a job interview at Shaneel Enterprises Ltd
✨Showcase Your Retail Experience
Make sure to highlight your multi-branded retail experience during the interview. Discuss specific examples of how you've successfully managed accounts and penetrated new retail chains, as this aligns directly with the job requirements.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to designing and implementing strategic retail plans. Share past experiences where your strategies led to increased sales or improved visibility in the retail network.
✨Communicate Effectively
Since excellent communication skills are crucial for this role, practice articulating your thoughts clearly and confidently. Be ready to explain how you have effectively liaised with retailers and internal teams in previous positions.
✨Be Data-Driven
Familiarize yourself with key performance indicators relevant to retail sales. Be prepared to discuss how you analyze sales performance data and take corrective actions to meet targets, as this will demonstrate your operational and numerate skills.
