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- Tasks: Create and execute digital marketing strategies to attract top healthcare talent.
- Company: Apollo Home Healthcare provides tailored, compassionate care in clients' homes.
- Benefits: Enjoy competitive pay, flexible scheduling, and a supportive work environment.
- Why this job: Join a values-driven team making a real impact in people's lives.
- Qualifications: 2 years of digital marketing experience preferred; creativity and strong communication skills are essential.
- Other info: Office-based role in Codsall, Wolverhampton; no sponsorship available.
The predicted salary is between 28000 - 35000 £ per year.
Important information: Please note that Apollo Home Healthcare does not hold a sponsorship licence. Therefore, we are unable to consider applications from individuals who require sponsorship to work in the UK, either currently or in the future.
Location: Codsall, Wolverhampton - Office Based
Salary: £28,000 - £35,000 DOE
Contract: Full time, Permanent
About Us: At Apollo Home Healthcare, we provide high-quality, person-centred care to people in the comfort of their own homes. Every individual we support has unique needs - we tailor every care package to them, building a compassionate and skilled team around their requirements. We live and work by the 6 Cs: Care, Compassion, Competence, Communication, Courage, and Commitment - and we're looking for people who share those values.
The Role: We are seeking a dynamic and creative Recruitment Digital Marketing Specialist to join our team. This is a pivotal role that blends strategic digital marketing with hands-on recruitment communication, designed to elevate our brand and attract high-quality candidates to join our team. You will be responsible for developing and executing digital marketing strategies with a primary focus on leading recruitment marketing (80%), while also supporting wider company marketing and communications (20%). Your efforts will attract top-tier candidates and enhance our company's online brand presence. You'll collaborate across departments, building relationships at all levels and be the go-to person for digital recruitment content and campaign management.
In This Role, You'll:
- Recruitment Marketing (80%): Develop and execute recruitment campaigns across job boards, social media, and email platforms to attract healthcare professionals and raise employer brand awareness. Collaborate with external agencies to deliver impactful recruitment marketing campaigns. Create engaging content that highlights our company culture, employee stories and testimonials, and career opportunities. Manage and optimise the careers section of our website to ensure a seamless candidate experience. Collaborate with the Recruitment Manager and other departments to understand staffing needs and tailor marketing strategies accordingly. Analyse campaign performance metrics and adjust strategies to improve candidate acquisition and engagement. Monitor and engage with a diverse range of candidates across our brand's social media channels.
- Company Digital Marketing (20%): Create compelling marketing materials for use at external events and industry exhibitions. Support the refresh and ongoing development of our wider company website using engaging marketing collateral. Enhance brand awareness through identifying, planning, developing and managing digital content for B2B and B2C content, ensuring there is a constant flow that illustrates our brand proposition through website content, digital and print marketing material, email marketing, newsletters, social media updates and blog posts. Manage and develop the company's social media presence, ensuring consistent messaging and engagement with our audience. Coordinate with internal teams to promote company news and events, achievements, community and charity involvement and share customer stories. Monitor online reviews and feedback, implementing strategies to maintain a positive online reputation.
What You'll Need:
- Bachelor's degree in Marketing, Communications, or a related field is preferred, however not essential to be considered for this role.
- Minimum of 2 years' experience in digital marketing, with a focus on recruitment marketing preferred.
- Proficiency in digital marketing tools such as Google Analytics, SEO/SEM, and social media advertising platforms.
- Strong content creation and copywriting skills.
- Ability to analyse data and translate insights into actionable strategies.
- Excellent communication and interpersonal skills.
- Creative thinker with a proactive approach to problem-solving.
What We Offer:
- Competitive hourly pay with enhancements for nights and weekends.
- Paid training, including complex clinical skills.
- Regular confirmed rotas and flexible scheduling.
- Reward & recognition programme.
- Supportive management and 24/7 on-call support.
- Opportunity to grow within a values-led, national care provider.
Apply Now: If you're driven, compassionate, and want to be part of a team that helps deliver life-changing care across the UK, we'd love to hear from you. Please apply with your CV via this job board. If you'd like to learn more about the role or working with Apollo, feel free to contact our Recruitment Team.
Phone: 01902 847111
Recruitment Marketing Specialist employer: Shandon Projects
Contact Detail:
Shandon Projects Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Recruitment Marketing Specialist
✨Tip Number 1
Familiarise yourself with Apollo Home Healthcare's values, especially the 6 Cs: Care, Compassion, Competence, Communication, Courage, and Commitment. Tailor your conversations and examples during interviews to demonstrate how you embody these values in your work.
✨Tip Number 2
Showcase your digital marketing skills by preparing a mini portfolio of past recruitment campaigns you've worked on. Highlight any successful strategies you've implemented, particularly those that increased candidate engagement or improved brand awareness.
✨Tip Number 3
Engage with Apollo Home Healthcare's social media channels before your interview. Comment on their posts or share relevant content to demonstrate your interest in their brand and your understanding of effective social media engagement.
✨Tip Number 4
Prepare to discuss how you would analyse campaign performance metrics. Be ready to provide examples of how you've used data to inform your marketing strategies in the past, as this will show your analytical skills and proactive approach.
We think you need these skills to ace Recruitment Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and recruitment. Emphasise any specific campaigns you've worked on that align with the responsibilities of the Recruitment Marketing Specialist role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for recruitment marketing and your understanding of Apollo Home Healthcare's values. Mention how your skills can contribute to their mission of providing high-quality care.
Showcase Your Digital Skills: In your application, include examples of your proficiency with digital marketing tools like Google Analytics and social media platforms. Highlight any successful campaigns you've managed and the results achieved.
Research the Company: Familiarise yourself with Apollo Home Healthcare's services and values. Understanding their approach to care will help you tailor your application and demonstrate your alignment with their mission.
How to prepare for a job interview at Shandon Projects
✨Understand the Company Values
Before your interview, make sure you are familiar with Apollo Home Healthcare's core values: Care, Compassion, Competence, Communication, Courage, and Commitment. Be prepared to discuss how your personal values align with these principles and provide examples from your past experiences.
✨Showcase Your Digital Marketing Skills
As a Recruitment Marketing Specialist, you'll need to demonstrate your proficiency in digital marketing tools and strategies. Bring examples of previous campaigns you've worked on, highlighting your role in content creation, social media engagement, and data analysis. This will show your potential employer that you have the hands-on experience they are looking for.
✨Prepare for Behavioural Questions
Expect questions that assess your problem-solving abilities and interpersonal skills. Use the STAR method (Situation, Task, Action, Result) to structure your responses. This will help you articulate your thought process and the impact of your actions in previous roles.
✨Ask Insightful Questions
At the end of the interview, take the opportunity to ask thoughtful questions about the company's recruitment strategies, team dynamics, or future marketing initiatives. This not only shows your interest in the role but also gives you valuable insights into the company culture and expectations.
