At a Glance
- Tasks: Manage and optimise digital marketing campaigns and CRM activities for Shake Shack.
- Company: Join the fun and dynamic team at Shake Shack, where we prioritise teamwork and community.
- Benefits: Enjoy a 30% discount, health benefits, 25 days holiday, and a great work culture.
- Other info: Flexible working environment with opportunities for growth and collaboration.
- Why this job: Be part of an exciting brand and make a real impact on our digital presence.
- Qualifications: 1 year of experience in digital marketing or CRM, with strong attention to detail.
The predicted salary is between 30000 - 37000 £ per year.
Full job description
Work it!
Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors.
After all, teamwork makes the dream work.
We work our buns off, but we play hard too.
If you’re looking for a deeply fulfilling, financially rewarding, and really fun career, you’re in the right place.
Shake Shack is hiring a CRM & Digital Marketing Executive on a 6-month contract to support the continued growth and optimisation of our UK digital channels.
This is a varied, hands- on role supporting CRM, menu management, digital campaigns, delivery partner activity, promotions, reporting and day-to-day digital operations.
A key focus of the role will be ensuring our menus, campaigns and guest-facing digital touchpoints are accurate, timely and commercially effective across delivery platforms, kiosks, digital menu boards, online ordering and CRM.
You will work closely with the Digital Experience Manager, internal stakeholders, Shack teams and third-party partners to support new menu launches, promotional activity, reporting and channel performance.
This role would suit someone detail-oriented, data-curious and highly organised, who enjoys working across multiple platforms, spotting opportunities for improvement and making sure digital activity is executed brilliantly.
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table.
Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.
A permanent stand was eventually built... and the rest is Shack history!
With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality.
Our team members enjoy a positive work environment that is deeply committed to the philosophy we "Stand for Something Good."
Key Responsibilities
- Support the day-to-day management and optimisation of Shake Shack’s digital menus across delivery platforms, kiosks, online ordering, digital menu boards and other guest-facing digital channels.
- Coordinate menu updates for new product launches, limited-time offers, pricing changes, modifiers, allergen updates, imagery, descriptions and availability.
- Carry out detailed QA across all digital menu channels to ensure product names, pricing, allergens, modifiers, imagery, descriptions and availability are correct.
- Maintain clear trackers, timelines and documentation for menu updates, launches and platform changes.
- Promotions & Campaign Setup
- Support the setup, testing and execution of promotional activity across delivery platforms, kiosks and other digital channels.
- Coordinate promo mechanics, including discount codes, product bundles, free item offers, minimum spend promotions and channel-specific campaigns.
- Work with delivery partners and third-party vendors to ensure promotions are built correctly and go live as planned.
- QA promotional activity before launch to ensure guest journey, pricing, redemption rules and platform visibility are correct.
- Track performance of promotional campaigns and support post-campaign reporting.
- Digital Partnerships
- Support the day-to-day coordination of digital partnerships, including delivery aggregators, technology vendors, CRM partners and digital agencies.
- Support delivery partner marketing activity, including platform visibility, campaign participation, paid placements and promotional opportunities.
- Help coordinate digital launch plans for new Shack openings, new delivery channels and new technology rollouts.
- Support the Digital Experience Manager with partner meetings, follow-ups, trackers and performance analysis.
- Reporting & Data
- Support the Digital Experience Manager with regular reporting across CRM, delivery, kiosks, digital menus, promotional campaigns and digital partner activity.
- Support weekly and monthly reporting, including pulling data, sense-checking outputs, summarising insights and highlighting recommended actions.
- Help assess the impact of campaigns, menu changes, promotions and channel activity on sales, engagement, conversion and guest behaviour.
- Support with ad hoc analysis for internal stakeholders, leadership updates and business reviews.
- Digital Marketing
- Support website updates, blog content, Google Business Profile updates, ad copy and other digital content as required.
- Assist with third-party digital agency coordination across performance marketing channels, including paid social, SEO, display, affiliates and paid search.
- Stay up to date with digital marketing, CRM, delivery and restaurant technology trends, identifying opportunities to improve Shake Shack’s digital guest experience.
- Other Responsibilities
- Support internal communications to keep teams updated on digital campaigns, menu launches, promotions, new Shack openings, activations and key calendar moments.
- Assist with the planning and execution of Shack-specific and market-wide campaigns, events, activations, collaborations and promotions.
- Work closely with Marketing, Operations, Culinary and external partners to ensure digital activity is aligned, accurate and delivered on time.
- Provide general administrative and project support to the Digital Experience Manager.
- Carry out any ad hoc duties as instructed by the Marketing department.
Personal Profile
- Minimum 1 year of experience in a CRM, digital marketing, digital operations or similar role.
- Experience building, sending, proofing or reporting on CRM campaigns.
- Strong attention to detail, especially when working with menus, pricing, promotions, copy and guest-facing content.
- Confident working with data and reporting, with the ability to spot trends, identify issues and pull out meaningful insights.
- Highly organised and comfortable managing multiple workstreams, deadlines, platforms and stakeholders at once.
- Strong communicator with good copywriting skills and the ability to adapt tone for different channels.
- Comfortable working with internal teams and external partners to coordinate campaigns, updates and issue resolution.
- Naturally curious and proactive, with an interest in improving processes, guest experience and commercial performance.
- Experience using a CRM platform (e. g. Braze, Mailchimp etc)
- Experience with delivery platforms, online ordering systems, kiosks, digital menu boards or hospitality technology is beneficial but not essential.
- Proficient in Microsoft Office, especially Excel and Power Point.
- Willing and able to work in the office or in Shacks at least 3 days per week.
- A true team player with excellent interpersonal skills and a positive, can-do attitude.
Core Behaviours
- Customer First
- Trust
- Empowerment
- Improve and Innovate
- Ownership
- Collaboration
Benefits
- 30% Discount in Shake Shack
- Vitality Health Single Cover
- Healthshield Cashback Scheme
- Employee Assistance Programme (EAP)
- 25 days holiday excluding Bank Holidays
- Great culture and environment
- Company bonus
- Contributory Pension Plan
- #J-18808-Ljbffr
CRM & Digital Marketing Executive (FTC) employer: Shake Shack
At Shake Shack, we prioritise a supportive and vibrant work culture that fosters teamwork and personal growth, making it an exceptional place for the CRM & Digital Marketing Executive role. With benefits like a generous employee discount, health coverage, and a contributory pension plan, alongside opportunities for professional development in a fun and dynamic environment, you'll find your career flourishing while contributing to our mission of serving high-quality food with outstanding hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Digital Marketing Executive (FTC)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shake Shack and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shake Shack are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shake Shack on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shake Shack. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Digital Marketing Executive (FTC)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shake Shack. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shake Shack:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shake Shack’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shake Shack
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shake Shack will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shake Shack, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
