At a Glance
- Tasks: Drive targeted traffic and boost online visibility through innovative PPC and SEO strategies.
- Company: Join Shadow Foam, a vibrant and growing business in the DIY foam insert industry.
- Benefits: Exciting paid position with opportunities for growth in a fast-paced environment.
- Other info: Collaborate with a creative team and enhance your marketing skills.
- Why this job: Make a real impact on our brand's digital presence and business success.
- Qualifications: Experience in managing PPC campaigns and strong SEO knowledge required.
The predicted salary is between 29700 - 36300 £ per year.
We are seeking a dynamic and results-driven PPC & SEO Specialist to elevate our digital marketing efforts through innovative paid advertising and search engine optimization strategies.
In this role, you will be instrumental in driving targeted traffic, increasing online visibility, and maximizing ROI across multiple platforms.
Your expertise will help shape our brand’s digital presence, ensuring we reach the right audiences with compelling messaging and optimized content.
This paid position offers an exciting opportunity to work in a fast-paced environment where your skills directly impact business growth and success.
Duties
- Develop, implement, and manage comprehensive PPC campaigns across platforms such as Google Ads, Facebook Advertising, and media buying channels to generate high-quality leads and conversions.
- Conduct keyword research and optimize website content to improve organic search rankings through effective SEO strategies.
- Monitor campaign performance using tools like Google Analytics, Google Ad Words, Double Click, and Google Tag Manager; analyze data to identify opportunities for optimisation.
- Continuously test ad creatives, landing pages, keywords, and bidding strategies to maximize campaign efficiency and ROI.
- Collaborate with cross-functional teams to align marketing initiatives with overall business objectives and ensure consistent messaging across channels.
- Prepare detailed reports on campaign performance, insights, and recommendations for ongoing improvements.
Skills
- Proven experience managing PPC campaigns using Google Ads, Facebook Advertising, and media buying platforms.
- Strong knowledge of SEO best practices for on-page and off-page optimization techniques.
- Proficiency in analytics tools such as Google Analytics and Google Tag Manager to track performance metrics effectively.
- Familiarity with advertising platforms like Double Click for ad management and remarketing efforts.
- Excellent understanding of social media management strategies to grow audiences organically and through paid campaigns.
- Ability to analyze data insights critically and translate them into actionable marketing strategies.
- Strong communication skills with the ability to collaborate effectively across teams while managing multiple projects simultaneously.
Shadow Foam is a growing business in Winsford, manufacturing DIY foam inserts for toolboxes, wall spaces and bespoke installations, for customers across the world.
We are looking for an experienced and capable PPC & SEO Specialist to join our vibrant team and help us elevate our continued growth across digital spaces.
We are a marketing-focused company, with a very successful youtube channel driving our sales, that we are looking to assist with several campaigns of strategically placed SEO and PPC to accompany our winning creative.
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PPC/SEO Specialist in Liverpool employer: Shadow Foam Limited
Shadow Foam Limited offers a dynamic work environment in Liverpool, where innovation and growth are at the forefront of our mission. As a Shopify & PPC/SEO Strategist, you'll benefit from a supportive culture that prioritises employee development, alongside competitive perks such as a pension scheme and convenient parking. Join us to make a meaningful impact while advancing your career in a collaborative team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land PPC/SEO Specialist in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shadow Foam Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shadow Foam Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shadow Foam Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shadow Foam Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC/SEO Specialist in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shadow Foam Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shadow Foam Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shadow Foam Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shadow Foam Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shadow Foam Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shadow Foam Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
