At a Glance
- Tasks: Engage with customers, guide them through car selection, and process sales documentation.
- Company: Family-owned car dealership with a focus on exceptional customer service.
- Benefits: Full-time role with flexible hours and opportunities for growth.
- Other info: Entry-level position with potential for career advancement in the automotive industry.
- Why this job: Join a dynamic team and help customers find their perfect vehicle.
- Qualifications: Strong communication skills and a passion for customer service.
The predicted salary is between 28000 - 42000 £ per year.
Company Description
SG Petch Ltd is a family‑owned, multi‑franchise car dealership with branches across the North East and North Yorkshire, including Darlington, Durham, Middlesbrough, Richmond, Sunderland, and York. The company represents a wide range of marques such as Abarth, BYD, Fiat, Hyundai, JAECOO, Jeep, Kia, Isuzu, Mazda, OMODA, Peugeot, and SEAT. As a long‑established business, SG Petch focuses on providing a friendly, customer‑centered experience and building long‑term relationships with vehicle owners. Team members benefit from working with a diverse product range and a supportive, locally rooted organisation.
Role Description
This is a full‑time, on‑site Sales Staff role based at the SG Petch dealership in Durham. The Sales Staff member will welcome and engage customers in the showroom, identify their needs, and present suitable vehicles and finance options. Responsibilities include conducting test drives, preparing and explaining quotations, handling negotiations, and completing sales documentation accurately. The role also involves maintaining product knowledge across all represented marques, using dealership systems to manage leads and follow‑ups, and supporting promotional activities and events. The Sales Staff member will work closely with colleagues across sales, service and administration to ensure a smooth customer journey from initial enquiry through to delivery and after‑sales follow‑up.
Qualifications
- Demonstrated customer service and relationship‑building skills, with the ability to listen, understand needs and provide clear, helpful information.
- Sales or retail experience, including working to targets, handling enquiries and managing the full sales process from introduction to closing.
- Strong communication skills, both verbal and written, with confidence in presenting vehicle features, finance options and offers to a wide range of customers.
- Basic digital and administrative skills, including using dealership CRM systems, email and standard office software to update records and manage follow‑ups.
- Good organisational and time‑management abilities, with attention to detail when preparing paperwork, quotations, and vehicle handover documentation.
- Interest in the automotive sector and willingness to keep up‑to‑date with product ranges, features and developments across the SG Petch marques.
- Ability to work on‑site as part of a team, including flexibility to work weekends and peak trading periods as required.
- Valid UK driving licence and a safe driving record.
- Previous experience in automotive sales or a similar customer‑facing environment is an advantage but not essential; training will be provided.
Sales Staff in North East employer: SG Petch Ltd
At SG Petch Ltd, we pride ourselves on being a family-owned dealership that values our employees as much as our customers. Located in the vibrant city of Durham, we offer a supportive work culture that encourages personal and professional growth, alongside competitive benefits and opportunities to excel in the automotive sales industry. Join us to be part of a dedicated team where your contributions are recognised and rewarded, making every day at work meaningful and fulfilling.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Staff in North East
✨Tip Number 1
Get to know the company inside out! Research SG Petch, their values, and the brands they represent. This will help you connect with the interviewers and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your sales pitch! Since you're applying for a Sales Staff role, be ready to demonstrate your selling skills. Think about how you'd engage a customer and guide them through the purchase process – this could be a key part of your interview.
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn to get insider tips about the company culture and what they look for in candidates. Plus, it shows initiative and can give you an edge over other applicants.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you can tailor your application to highlight your customer service experience and sales achievements, making it easier for us to see why you’d be a great fit.
We think you need these skills to ace Sales Staff in North East
Some tips for your application 🫡
Show Your Passion for Cars:When writing your application, let your love for cars shine through! Mention any relevant experience or knowledge about the automotive industry that makes you a great fit for the Sales Staff role.
Highlight Your Customer Service Skills:We want to see how you connect with customers! Share examples of how you've built relationships and provided excellent service in previous roles. This will show us you're ready to engage with our clients.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your qualifications.
Apply Through Our Website:Make sure to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at SG Petch Ltd
✨Know Your Products
Make sure you brush up on the automotive brands and models that SG Petch offers. Familiarise yourself with their features and benefits, as this will help you engage confidently with customers during the interview.
✨Showcase Your People Skills
Since the role involves a lot of customer interaction, be prepared to demonstrate your communication and interpersonal skills. Think of examples from your past experiences where you've successfully built relationships or resolved customer issues.
✨Prepare for Sales Scenarios
Anticipate questions related to sales techniques and customer engagement. You might be asked how you would handle a difficult customer or how you would meet sales targets. Practising these scenarios can give you an edge.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the team culture, sales targets, or training opportunities. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
