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- Tasks: Drive data-informed marketing strategies and optimise digital campaigns for maximum impact.
- Company: Join a forward-thinking company that values innovation and collaboration.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with plenty of room for career advancement.
- Why this job: Make a real difference in digital marketing while honing your analytical and strategic skills.
- Qualifications: Degree in Marketing or related field with 1-3 years of digital marketing experience.
The predicted salary is between 35000 - 45000 £ per year.
The Senior Analyst / Assistant Manager, Digital Marketing (AM) drives data-informed marketing strategies, optimizes campaigns, and provides actionable insights to enhance performance across all digital channels. This role combines analytical expertise, marketing knowledge, and strategic thinking to ensure digital initiatives deliver measurable business outcomes.
Key Responsibilities:- Monitor, analyze, and report on digital marketing campaigns across platforms, including social media, email, SEM, SEO, and display advertising.
- Develop dashboards and performance reports to track key metrics, ROI, and campaign effectiveness.
- Conduct data analysis to identify trends, customer behaviour insights, and opportunities for optimization.
- Collaborate with management and internal teams to recommend strategies for growth and engagement.
- Optimize digital campaigns using insights from A/B testing, analytics, and audience segmentation.
- Manage and maintain marketing automation and analytics tools (e.g., Google Analytics, Meta Ads Manager).
- Support paid media strategy and provide recommendations for budget allocation and channel optimization.
- Assist in digital marketing strategy planning and contribute to the overall marketing roadmap.
- Prepare reports, dashboards, and presentations for management and stakeholders.
- Oversee clearance of marketing collaterals from representatives and liaise with internal departments for approvals.
- Perform any other marketing-related tasks as assigned.
- Diploma or Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- 1–3 years of experience in digital marketing analytics or digital campaign management.
- Familiarity with Canva, Sendy, and other marketing platforms.
- Strong knowledge of digital marketing channels, analytics platforms, and marketing automation tools.
- Experience with SEO, SEM, social media advertising, email marketing, and conversion rate optimization.
- Analytical mindset with attention to detail and strong problem-solving skills.
- Excellent communication and presentation skills, with the ability to translate data into actionable insights.
- Knowledge of financial services marketing is a plus.
Senior Analyst / Assistant Manager, Digital Marketing employer: SG Alliance
Contact Detail:
SG Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Analyst / Assistant Manager, Digital Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the hunt for a Senior Analyst role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns and analytics projects. This will give potential employers a taste of what you can bring to the table, especially when it comes to optimising campaigns and driving results.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills and marketing knowledge. Be ready to discuss how you've used data to inform strategies and optimise campaigns in the past. We want to see that you can translate insights into actionable recommendations!
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search and genuinely interested in joining our team.
We think you need these skills to ace Senior Analyst / Assistant Manager, Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Analyst / Assistant Manager, Digital Marketing. Highlight your experience with digital marketing analytics and any specific tools you've used, like Google Analytics or Meta Ads Manager.
Showcase Your Analytical Skills: Since this role is all about data-informed strategies, don’t shy away from showcasing your analytical mindset. Include examples of how you've used data to optimise campaigns or improve performance in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our goals at StudySmarter. Make it personal and engaging!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at SG Alliance
✨Know Your Data
As a Senior Analyst, you'll need to showcase your analytical skills. Brush up on the key metrics and analytics tools mentioned in the job description, like Google Analytics and Meta Ads Manager. Be ready to discuss how you've used data to drive marketing strategies in your previous roles.
✨Showcase Your Campaign Success
Prepare specific examples of digital marketing campaigns you've managed. Highlight your role in optimising these campaigns and the measurable outcomes you achieved. This will demonstrate your ability to deliver results and align with the company's focus on performance.
✨Collaboration is Key
This role involves working closely with management and internal teams. Think of instances where you've successfully collaborated on projects or strategies. Be prepared to discuss how you can contribute to team dynamics and drive growth together.
✨Communicate Clearly
You'll need to translate complex data into actionable insights. Practice explaining your past projects in a clear and concise manner. Use visuals if possible, as this aligns with the need for presentations and reports in the role. Strong communication skills will set you apart!