At a Glance
- Tasks: Drive data-informed marketing strategies and optimise digital campaigns for maximum impact.
- Company: Join a forward-thinking team in the dynamic world of digital marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real difference by using data to shape marketing strategies and drive engagement.
- Qualifications: Degree in Marketing or related field with 1-3 years of digital marketing experience.
The predicted salary is between 30000 - 40000 £ per year.
The Senior Analyst / Assistant Manager, Digital Marketing (AM) drives data-informed marketing strategies, optimizes campaigns, and provides actionable insights to enhance performance across all digital channels. This role combines analytical expertise, marketing knowledge, and strategic thinking to ensure digital initiatives deliver measurable business outcomes.
Key Responsibilities:- Monitor, analyze, and report on digital marketing campaigns across platforms, including social media, email, SEM, SEO, and display advertising.
- Develop dashboards and performance reports to track key metrics, ROI, and campaign effectiveness.
- Conduct data analysis to identify trends, customer behaviour insights, and opportunities for optimization.
- Collaborate with management and internal teams to recommend strategies for growth and engagement.
- Optimize digital campaigns using insights from A/B testing, analytics, and audience segmentation.
- Manage and maintain marketing automation and analytics tools (e.g., Google Analytics, Meta Ads Manager).
- Support paid media strategy and provide recommendations for budget allocation and channel optimization.
- Assist in digital marketing strategy planning and contribute to the overall marketing roadmap.
- Prepare reports, dashboards, and presentations for management and stakeholders.
- Oversee clearance of marketing collaterals from representatives and liaise with internal departments for approvals.
- Perform any other marketing-related tasks as assigned.
- Diploma or Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- 1–3 years of experience in digital marketing analytics or digital campaign management.
- Familiarity with Canva, Sendy, and other marketing platforms.
- Strong knowledge of digital marketing channels, analytics platforms, and marketing automation tools.
- Experience with SEO, SEM, social media advertising, email marketing, and conversion rate optimization.
- Analytical mindset with attention to detail and strong problem-solving skills.
- Excellent communication and presentation skills, with the ability to translate data into actionable insights.
- Knowledge of financial services marketing is a plus.
Analytics-Driven Digital Marketing Lead employer: SG Alliance
At SGA, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Analytics-Driven Digital Marketing Lead, you will have access to continuous professional development opportunities, enabling you to grow your skills in a dynamic environment. Our commitment to data-driven strategies not only enhances your career but also ensures that your contributions directly impact our success in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Analytics-Driven Digital Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your digital marketing campaigns and analytics work. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of digital marketing tools and analytics platforms. Be ready to discuss how you've used data to drive decisions and optimise campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Analytics-Driven Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Analytics-Driven Digital Marketing Lead. Highlight your experience with digital marketing analytics and any tools you've used, like Google Analytics or Meta Ads Manager. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your analytical mindset can drive our strategies. Be sure to mention specific campaigns you've worked on and the results you achieved.
Showcase Your Analytical Skills:Since this role is all about data-informed decisions, make sure to include examples of how you've used data to optimise campaigns in the past. We love seeing numbers and metrics that demonstrate your impact!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining the StudySmarter team!
How to prepare for a job interview at SG Alliance
✨Know Your Data
Make sure you brush up on your analytical skills before the interview. Be prepared to discuss how you've used data to drive marketing strategies in the past. Think of specific examples where your insights led to measurable outcomes.
✨Familiarise with Tools
Since this role involves using tools like Google Analytics and Meta Ads Manager, it’s a good idea to get comfortable with them. If you can, bring examples of dashboards or reports you've created to showcase your experience.
✨Showcase Your Campaign Successes
Prepare to talk about specific digital marketing campaigns you've managed. Highlight what worked, what didn’t, and how you optimised based on performance metrics. This will demonstrate your hands-on experience and strategic thinking.
✨Engage with Questions
Don’t forget that interviews are a two-way street! Prepare insightful questions about the company’s current digital marketing strategies and how they measure success. This shows your genuine interest and helps you assess if the role is right for you.
