Head of Sales / Regional Sales Manager - UK & Ireland
UK Wide | Full-Time
We are working with a market‑leading manufacturer specialising in innovative solutions designed for healthcare and custodial environments. With strong global growth across EMEA, North America, and Asia‑Pacific, the business is continuing to invest in its UK sales function and is now seeking a senior sales leader to drive performance and expansion across the UK & Ireland.
The Role
This is a hands‑on leadership position, responsible for leading, developing, and motivating a team of Project Consultants to deliver revenue growth, strengthen strategic relationships, and build a high‑performing sales culture. You will play a key role in shaping regional strategy while remaining close to the field—coaching, supporting, and driving performance across the team.
Key Responsibilities
Leadership & Team Development- Lead, coach, and develop a team of sales professionals
- Create a culture of accountability, performance, and continuous improvement
- Conduct regular performance reviews and set clear targets and development plans
- Support recruitment, onboarding, and succession planning
- Spend time in the field supporting customer engagement and deal progression
- Provide live coaching on sales approach, negotiation, and closing strategies
- Identify capability gaps and implement development plans
- Deliver regional revenue and growth targets
- Monitor pipeline, activity levels, and conversion performance
- Ensure strong CRM discipline and accurate forecasting
- Analyse trends and implement corrective actions
- Lead growth across key strategic and enterprise accounts
- Build senior‑level relationships with customers
- Support team members in identifying and developing opportunities
- Oversee high‑value and complex sales opportunities
- Lead commercial strategy, negotiations, and presentations
- Coordinate internal stakeholders to secure successful outcomes
- Develop and execute the regional sales strategy
- Lead planning sessions and quarterly business reviews
- Maintain strong market awareness and competitor insight
What We're Looking For
- Proven experience leading and developing a B2B sales team
- Strong track record of delivering against revenue targets
- Experience managing strategic accounts and complex sales cycles
- Commercially aware with excellent negotiation skills
- Strong leadership presence with a coaching mindset
- Analytical approach to sales performance and forecasting
- Ability to influence stakeholders at all levels
Personal Attributes
- Results‑driven and highly accountable
- Strong communicator and relationship builder
- Customer‑focused and commercially astute
- Proactive, organised, and resilient
- Comfortable operating in a fast‑paced, growth environment
What Success Looks Like
- Building a high‑performing, engaged sales team
- Consistently delivering revenue and growth targets
- Strengthening key customer relationships
- Improving pipeline quality and conversion
- Embedding a strong sales culture across the region
