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For Companies At a Glance
- Tasks: Drive sales growth and manage key accounts in the hardware and DIY sector.
- Company: Leading supplier in hardware, safety, and home improvement sectors.
- Benefits: Competitive salary, company car, performance bonuses, and pension scheme.
- Other info: Field-based role with opportunities for career progression and continuous learning.
- Why this job: Join a growing company and make an impact in the DIY market.
- Qualifications: 3 years of sales experience, preferably in builder merchants or DIY stores.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
SFR Recruitment Solutions are working with a leading supplier within the hardware, safety, garden, and home improvement sectors to recruit an Area Sales Manager. This is a field-based, customer-facing role focused on driving sales growth, managing key accounts, and expanding an established customer base across an assigned territory. You will be targeting builder merchants, DIY stores, and hardware retailers, strengthening relationships and maximising sales opportunities across a diverse product range.
Key Responsibilities
- Develop and execute a strategic business plan for the territory.
- Identify and secure new business opportunities.
- Manage, service, and grow existing customer accounts.
- Monitor market trends and adjust sales strategy accordingly.
- Manage major customer accounts when required.
- Promote and sell a broad product range: ironmongery, fixings, decorating tools, and more.
- Provide merchandising and POS support to improve customer engagement.
- Operate independently and manage your territory in a structured, organised manner.
- Collaborate closely with the internal team.
- Gather customer feedback and undertake market research.
- Analyse and report sales data to senior management.
Candidate Profile
- Around 3 years in a sales role.
- Experience selling into builder merchants, DIY stores or hardware retailers, or ready to step up from a retail environment into a supplier-side sales role.
- Proven track record meeting and exceeding targets.
- Experience with merchandising and POS activities is an advantage.
- CRM experience preferred.
- Strong history of building long-term customer relationships.
Skills & Attributes
- Excellent sales, negotiation, and interpersonal skills.
- Strong commercial awareness and business acumen.
- Motivated, enthusiastic, proactive, and able to work independently.
- Highly organised with good planning abilities.
- Calm under pressure with excellent communication skills.
- IT proficient with experience in budgeting and reporting.
- A team player with the ability to inspire confidence in customers and colleagues.
Requirements
- Full UK driving licence.
- Must be based within the assigned territory.
- Must currently reside in the UK.
Compensation & Benefits
- Competitive basic salary (DOE).
- Company car, fuel card, company credit card, mobile phone, and laptop.
- Performance-related bonus or commission scheme.
- Company pension scheme.
Working Environment
- Primarily field-based with regular travel across your territory.
- Home-based administrative work.
- Occasional travel to head office (Yorkshire).
- Opportunities to attend trade fairs, exhibitions, and events.
Career Development
- Join a company experiencing sustained growth and market expansion.
- Opportunities for progression in strategic sales, account management, and leadership.
- Supportive culture that values innovation, teamwork, and continuous learning.
Area Sales Manager employer: SFR Recruitment Solutions Ltd
Contact Detail:
SFR Recruitment Solutions Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hardware and DIY sectors. Attend trade fairs, exhibitions, and local events to meet potential clients and industry peers. Remember, it’s all about building those relationships!
✨Tip Number 2
Be proactive in your approach. Don’t just wait for opportunities to come to you; reach out to builder merchants and DIY stores directly. A friendly call or visit can make all the difference in securing that key account.
✨Tip Number 3
Showcase your expertise! When meeting potential clients, share insights on market trends and how your products can solve their problems. This not only builds trust but also positions you as a knowledgeable partner in their business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team and contributing to our growth.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in sales, especially if you've worked with builder merchants or DIY stores. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven sales growth and built customer relationships in the past. We love a good story!
Showcase Your Achievements: Don't just list your responsibilities; showcase your achievements! Include metrics or examples that demonstrate how you've exceeded targets or successfully managed key accounts. Numbers speak volumes, and we want to hear about your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at SFR Recruitment Solutions Ltd
✨Know Your Territory
Before the interview, make sure you research the specific territory you'll be managing. Understand the key players in the market, including builder merchants and DIY stores. This knowledge will show your potential employer that you're proactive and ready to hit the ground running.
✨Showcase Your Sales Success
Prepare to discuss your past sales achievements in detail. Bring specific examples of how you've met or exceeded targets, especially in similar sectors. Use metrics to quantify your success, as numbers speak volumes in sales roles.
✨Demonstrate Relationship Building Skills
Be ready to talk about how you've built and maintained long-term customer relationships. Share stories that highlight your interpersonal skills and how you've turned challenges into opportunities for growth.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's sales strategy and market position. This not only shows your interest but also gives you a chance to assess if the company aligns with your career goals. Asking about their approach to customer feedback can also demonstrate your commitment to continuous improvement.