National Accounts Manager in Bromborough

Sure Antennas is a UK-based antenna manufacturer located on the Wirral, supplying high-performance communication antennas to the emergency services (Police, Fire & Rescue and Ambulance), transport, and specialist vehicle markets. Our products are UK-manufactured and trusted in mission-critical environments where reliability is essential. There is currently a huge communications transformation project underway within the Emergency Services which is creating huge demand for our products, so to facilitate continued growth we are seeking an experienced National Accounts Manager to expand our presence within the blue light sector, working with Police, Fire & Rescue, and Ambulance services across the UK.

The Role: This is a new business–focused sales role, responsible for identifying, developing, and converting new opportunities within the emergency services market. You will play a key role in building long-term relationships with fleet managers, procurement teams, vehicle converters, and technical stakeholders, targeting both end users and resellers. There are existing accounts to support and we see the role as 50/50 between new business development and supporting existing accounts. This is a home-based role with monthly visits to Head Office.

Key Responsibilities include:

• Proactively identifying and developing new business opportunities within Police, Fire, and Ambulance services.
• Building relationships with decision-makers, influencers, procurement contacts, and resellers.
• Managing existing accounts and partners ensuring existing customers are supported, and that the company sees growth within existing customer base.
• Managing the sales process from initial contact through to order placement, working closely with marketing to align sales and marketing strategies.
• Working closely with internal engineering and production teams to deliver customer solutions.
• Tracking pipeline activity and providing regular sales forecasts.
• Representing Sure Antennas at industry events, exhibitions, and customer meetings.
• Monitoring competitor activity and market trends within the blue light sector.

About You:

• Proven experience in a consultative sales and delivering on large accounts, ideally within the blue light, emergency services, communications, or vehicle technology sectors.
• Confident relationship builder with a consultative sales approach.
• Self-motivated, target-driven, and comfortable working autonomously.
• The technical ability to deliver quality proposals and projects.
• Track record of developing and winning new business, managing full cycle sales process.
• Excellent communication and presentation skills.
• Full UK driving licence and willingness to travel nationwide.

It may be an advantage if you had:

• A strong understanding of public sector procurement and tendering processes.

In return we offer:

• Competitive basic salary.
• An open-ended commission and bonus schemes.
• Pension scheme.
• Health Shield package.
• Mobile phone and laptop.

This role is subject to a basic DBS Check. If you feel you match or indeed exceed these requirements and wish to apply, please send us your CV along with a covering letter to hr@sflmobileradio.co.uk. Sure Antennas Ltd are committed to equality of opportunity for all staff and welcome applications from any individual regardless of sex, age, disability, gender reassignment, sexual orientation, race, religion, belief. All applications are welcome.