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- Tasks: Lead demand generation and drive pipeline growth in a dynamic marketing role.
- Company: Join SFG20, the industry leader in building maintenance and innovative technologies.
- Benefits: Enjoy 26 days holiday, private medical insurance, and a company pension scheme.
- Other info: Home-based role with travel across the UK for team events.
- Why this job: Make a real impact on building safety while developing your marketing skills.
- Qualifications: Proven B2B SaaS experience and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
About Us
SFG20 is the industry standard for building maintenance, providing services and pioneering technologies that empower people to create and sustain safer buildings. Our mission is to make buildings better using our standard, software and expertise. Our vision is to become the leading authority for built environment maintenance that protects and enhances quality of life.
About The Role
We’re looking for a commercially driven Senior Marketing Manager with strong B2B SaaS experience to own demand generation and drive pipeline growth. You’ll play a key role in delivering our growth objectives, leading demand generation and working closely with Sales to drive measurable revenue impact. This is a hands-on, commercially focused role where you’ll take accountability for pipeline performance, not just campaign delivery. You’ll also lead and develop the marketing team, acting as a trusted deputy to the Director of Marketing. This role is home-based, with travel across the UK required as needed (typically every 4–6 weeks) for team meetings and events. A valid UK driving licence or access to good public transport is essential.
What You’ll Be Doing
- Own demand generation strategy and execution, driving pipeline volume, quality and conversion against defined targets.
- Take accountability for delivering against pipeline targets, not just campaign performance.
- Work closely with Sales, sharing ownership of pipeline and revenue outcomes.
- Use CRM and marketing data (e.g. HubSpot) to track performance, optimise campaigns and improve conversion.
- Lead and develop a high-performing marketing team, building a culture focused on delivery and results.
- Act as a trusted deputy to the Director of Marketing, taking ownership of key initiatives.
What We’re Looking For
- Experience leading and developing high-performing marketing teams.
- Proven experience in a B2B SaaS environment, owning demand generation and pipeline targets.
- Strong track record of delivering against pipeline or revenue targets.
- Experience running multi-channel campaigns across paid, email, content and/or ABM.
- Strong commercial mindset, with the ability to optimise marketing investment against pipeline and revenue outcomes.
- Experience using CRM and marketing automation platforms (e.g. HubSpot) to manage pipeline and performance.
Our Benefits
- 26 days holiday + bank holidays (with the option to buy more).
- Company pension scheme.
- Life assurance for added peace of mind.
- Private medical insurance with BUPA.
- Enhanced family-friendly benefits.
- Perkbox, offering a wide range of discounts, perks and everyday savings.
- Volunteering leave to support causes that matter to you.
- Octopus Electric Vehicle scheme, offering a more affordable way to drive electric.
- Access to wellbeing support via WeCare.
- And more!
Additional Information
All candidates must be able to demonstrate a pre-existing right to work and travel within the UK. We are unfortunately not able to offer sponsorship. Documentary evidence will be required. All offers are subject to satisfactory vetting and reference checks.
Equal opportunities for everyone. Diversity and inclusion are our priorities, and we’re ensuring we have lots of support so our people can grow at SFG20 and do their best work. We embrace diversity by fostering an inclusive environment where everyone feels welcome, safe and able to bring their whole self to work. We’re an equal opportunity employer. Applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or disability status. If there’s anything we can do to accommodate your specific situation, please let us know.
Senior Marketing Manager in Manchester employer: SFG20
Contact Detail:
SFG20 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to building maintenance and SaaS. This will help us show that we’re genuinely interested and a great fit for the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. We want to be confident and articulate when discussing our experience in demand generation and pipeline growth.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping us top of mind. Plus, it shows our enthusiasm for the role and the company. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your B2B SaaS experience and any demand generation successes you've had. We want to see how you can drive pipeline growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Share specific examples of how you've led marketing teams and achieved pipeline targets in the past.
Showcase Your Data Skills: Since we’re all about optimising campaigns, make sure to mention your experience with CRM and marketing data tools like HubSpot. We love seeing candidates who can track performance and improve conversion rates!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at SFG20
✨Know Your Numbers
As a Senior Marketing Manager, you'll need to demonstrate your understanding of pipeline performance. Be ready to discuss specific metrics from your previous roles, such as conversion rates and revenue growth. This shows you’re not just about campaign delivery but also about driving real results.
✨Showcase Your B2B SaaS Experience
Make sure to highlight your experience in the B2B SaaS space. Prepare examples of successful demand generation strategies you've implemented and how they impacted pipeline growth. This will help you connect with the company's focus on commercial success.
✨Team Leadership is Key
Since this role involves leading a marketing team, be prepared to discuss your leadership style. Share examples of how you've developed high-performing teams and fostered a results-driven culture. This will show that you can step into the deputy role effectively.
✨Familiarise Yourself with Their Tools
Research the CRM and marketing automation platforms mentioned in the job description, like HubSpot. If you have experience with these tools, be ready to discuss how you've used them to track performance and optimise campaigns. This will demonstrate your readiness to hit the ground running.