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- Tasks: Connect with potential customers and introduce innovative building maintenance solutions.
- Company: Join SFG20, the industry leader in building maintenance standards and technology.
- Benefits: Enjoy 26 days holiday, private medical insurance, and remote work options.
- Why this job: Be a key player in making buildings safer and better for everyone.
- Qualifications: Experience in sales development or similar roles, with strong communication skills.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
The predicted salary is between 30000 - 40000 ÂŁ per year.
About us SFG20 is the industry standard for building maintenance. Providing services and pioneering technologies that empower people to create and sustain safer buildings. Our mission is to make buildings better using our standard, software and expertise. Our vision is to become the leading authority for built environment maintenance that protects and enhances quality of life.
About the role The Sales Development Representative (SDR) plays a crucial role in achieving our mission as a front-line sales role, by identifying and connecting with potential customers, introducing them to our innovative solutions for building maintenance. By generating new business opportunities, the SDR builds a strong new business pipeline and drives revenue by appointment setting for product demos. The role will require travel twice a month to our Manchester offices.
Key Responsibilities:- Pipeline Generation (Outbound-Led)
- Own the creation of a high-quality pipeline through structured, outbound prospecting into target accounts aligned with SFG20’s Ideal Customer Profile (ICP).
- Identify, prioritise, and systematically engage key accounts using a multi-channel approach (phone, email, LinkedIn, and strategic research).
- Map target organisations to identify key stakeholders, decision-makers, and influencers, building a clear view of the account structure and potential opportunities.
- Drive proactive outreach campaigns that align with defined sales plays and industry-specific value propositions.
- Take ownership of early-stage opportunity development, moving prospects from initial engagement to qualified pipeline.
- Qualification & Sales Framework Alignment
- Qualify opportunities against a defined sales framework (e.g. MEDDICC/BANT), ensuring all pipeline meets clear criteria before progressing.
- Uncover and validate customer pain points, business drivers, decision processes, and commercial potential.
- Ensure all opportunities are aligned to SFG20’s ICP, with strong fit, clear need, and realistic buying intent.
- Maintain high standards of pipeline quality, not just volume, challenging and disqualifying where appropriate.
- Appointment Setting & Opportunity Handover
- Secure high-quality meetings and product demonstrations for Account Executives, with a clear purpose and defined next steps.
- Provide well-documented handovers, including stakeholder mapping, identified pain, qualification criteria, and deal context.
- Act as a strategic partner to AEs, ensuring continuity and momentum through the sales process.
- Account-Based & Market Engagement
- Build deep understanding of SFG20’s target industries, buyer personas, and core use cases.
- Continuously refine target account lists based on insight, data, and market feedback.
- Position yourself as a credible, insight-led first point of contact, bringing value to every interaction.
- Stay informed on industry trends, competitor activity, and market dynamics to identify new entry points and opportunities.
- Mindset & Ownership
- Operate with a true “hunter” mentality, self-sourcing opportunities and taking ownership of pipeline creation.
- Balance activity with effectiveness, focusing on outcomes (qualified pipeline and revenue impact) rather than volume alone.
- Continuously test, iterate, and improve outbound approaches to increase conversion and engagement rates.
- Proven experience in a Sales Development, Business Development, or similar outbound-focused role within a SaaS, software, or technology-led environment.
- Demonstrable success in generating pipeline through proactive outbound prospecting, with a track record of engaging and converting target accounts into qualified opportunities.
- Experience working with defined Ideal Customer Profiles (ICP) and applying account-based prospecting strategies to penetrate and develop key accounts.
- Strong discovery and qualification skills, with experience using structured sales frameworks (e.g. MEDDICC, BANT) to assess opportunity quality.
- Highly confident communicator, able to engage senior stakeholders, build credibility quickly, and lead value-driven conversations.
- Proficient in using CRM systems (e.g. Salesforce) and modern sales engagement tools to manage pipeline, track activity, and drive consistent performance.
- Commercially minded, with the ability to identify genuine business problems, align solutions, and prioritise high-value opportunities.
- Resilient and self-motivated, with a strong “hunter” mentality and comfort operating in a high-activity, target-driven outbound environment.
- Strong organisational skills and attention to detail, particularly in managing account research, stakeholder mapping, and opportunity tracking.
- Experience within the Facilities Management (FM), built environment, or property-related sectors.
- Previous experience with HubSpot.
- All candidates must be able to demonstrate a pre-existing right to work and travel within the UK. Unfortunately, we are not able to offer sponsorship. Documentary evidence will be required.
- All offers are subject to satisfactory vetting and reference checks.
- 26 days holiday + Bank holidays + buy up to 5 days
- Private Medical insurance with BUPA
- Remote/Hybrid first policy
- Employee Assistance programme with WeCare
- Enhanced Family Friendly Benefits
- Gym Discounts
- and more!
Equal opportunities for everyone. Diversity and inclusion are our priorities, and we’re ensuring we have lots of support so our people can grow at SFG20 and do their best work! We embrace diversity by fostering an inclusive environment where everyone feels welcome, safe and able to bring their whole self to work. We’re an equal opportunity employer. Applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or disability status. If there’s anything we can do to accommodate your specific situation, please let us know.
Sales Development Representative in Manchester employer: SFG20
Contact Detail:
SFG20 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative in Manchester
✨Tip Number 1
Get to know SFG20 inside out! Familiarise yourself with our services and technologies. This way, when you reach out to potential customers, you can speak their language and show them exactly how we can make their buildings better.
✨Tip Number 2
Don’t just send a generic message! Tailor your outreach to each prospect. Use insights from your research to highlight how our solutions can address their specific pain points. Personalisation goes a long way in making connections.
✨Tip Number 3
Leverage multiple channels for outreach. Whether it’s phone calls, emails, or LinkedIn messages, mix it up! This multi-channel approach will help you engage with prospects more effectively and increase your chances of setting those all-important appointments.
✨Tip Number 4
Keep track of your progress! Use CRM tools to manage your pipeline and document every interaction. This not only helps you stay organised but also ensures you’re ready to hand over qualified leads to the Account Executives seamlessly.
We think you need these skills to ace Sales Development Representative in Manchester
Some tips for your application 🫡
Show Your Sales Skills: When you're writing your application, make sure to highlight your sales experience. We want to see how you've successfully generated leads and built pipelines in the past. Use specific examples that demonstrate your ability to engage with potential customers and convert them into qualified opportunities.
Tailor Your Application: Don't just send a generic application! Take the time to tailor your CV and cover letter to match our job description. Mention how your skills align with our Ideal Customer Profile and how you can contribute to making buildings better with SFG20's innovative solutions.
Be Clear and Concise: We appreciate clarity! Make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon. This will help us quickly understand your qualifications and why you’d be a great fit for the Sales Development Representative role.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes directly to us. Plus, it shows you’re genuinely interested in joining our team at SFG20!
How to prepare for a job interview at SFG20
✨Know Your Stuff
Before the interview, dive deep into SFG20’s mission and values. Understand their innovative solutions for building maintenance and how they align with your experience. This will help you articulate how you can contribute to their goals.
✨Master the Sales Framework
Familiarise yourself with sales frameworks like MEDDICC or BANT. Be ready to discuss how you've used these in past roles to qualify opportunities and drive pipeline creation. This shows you’re not just a talker but someone who knows how to get results.
✨Engage with Insight
Prepare to discuss industry trends and competitor activities. Show that you’re not just interested in the role but also in the broader market context. This positions you as a credible first point of contact, which is crucial for an SDR.
✨Show Your Hunter Mentality
Demonstrate your proactive approach by sharing examples of how you've self-sourced opportunities in previous roles. Highlight your resilience and ability to balance activity with effectiveness, focusing on quality over quantity in pipeline generation.