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- Tasks: Lead the UK Away From Home field sales strategy and manage agency teams.
- Company: Join Kraft Heinz, a global leader in food and beverage innovation.
- Benefits: Enjoy flexible working, competitive salary, and extensive training opportunities.
- Why this job: Be part of a culture that values innovation and personal growth.
- Qualifications: Experience in field sales or trade marketing is essential; leadership skills are a plus.
- Other info: Work in a family-friendly environment with a focus on long-term partnerships.
The predicted salary is between 43200 - 72000 £ per year.
Kraft Heinz is looking for an experienced Field Sales leader to take on a new position focused on building and executing a national field sales strategy for the UK Away From Home (AFH) channel. Reporting to the Head of Route-to-Market, this role plays a central part in launching and managing field sales operations across all independent AFH accounts. The manager will oversee external agency teams, improve in-store execution, and align trade marketing initiatives to accelerate performance.
The Field Salesforce Manager will lead the UK Away From Home (AFH) field sales strategy at Kraft Heinz. This role focuses on managing agency teams, improving in-store execution, and driving sales performance across independent channels. It combines leadership, data analysis, and trade marketing to support growth and customer engagement.
Key Responsibilities- Develop and roll out field sales strategy in line with the Annual Operating Plan (AOP)
- Work closely with agency partners to ensure consistent application of Kraft Heinz sales methodologies
- Lead, coach, and evaluate field salesforce teams, with a focus on sales effectiveness, relationship management, and product expertise
- Use performance metrics and sales data to guide strategy and conduct monthly performance reviews (MPRs)
- Coordinate and execute promotional campaigns, menu activation, and brand-building events
- Grow and maintain a detailed operator database with customer preferences and category volumes
- Present new SKUs and drive seasonal promotions to strengthen brand presence
- Collaborate with the European AFH team to improve field sales execution and identify areas for continuous improvement
- Proven experience in field sales, key account management, or trade marketing
- Previous leadership of teams or agency partners, with knowledge of field execution models and reporting systems
- Strong understanding of the UK foodservice market; culinary knowledge is a plus
- Proficiency in Salesforce and Microsoft Office (Excel, PowerPoint, Outlook)
- Strong commercial acumen with the ability to position value, manage pricing, and influence partners
- Team leadership with experience in coaching and managing sales representatives
- Execution-focused with an eye for in-store excellence and performance tracking
- Analytical mindset, capable of turning data into actionable insights
- Customer-first attitude with a focus on long-term partnership development
- A competitive salary with a high-performing bonus structure
- Flexible working model (3 days on-site/customer-facing, 2 days remote)
- Extensive training and coaching opportunities
- Career growth across a global brand network
- Inclusive, family-friendly work environment
- Full benefits package covering health, wellness, and financial well-being
- Culture of innovation—new ideas are welcome and encouraged
Field Salesforce Manager Kraft Heinz Let\'s make life delicious employer: sfapps.info
Contact Detail:
sfapps.info Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Salesforce Manager Kraft Heinz Let\'s make life delicious
✨Tip Number 1
Familiarise yourself with Kraft Heinz's products and their positioning in the UK foodservice market. Understanding their brand values and how they engage with customers will help you demonstrate your alignment with their goals during interviews.
✨Tip Number 2
Network with current or former employees of Kraft Heinz, especially those in field sales or trade marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led teams or managed agency partners in previous roles. Highlighting your leadership style and results-driven approach will resonate well with the hiring team.
✨Tip Number 4
Stay updated on the latest trends in the UK foodservice industry, particularly in the Away From Home channel. Being able to speak knowledgeably about market dynamics and customer preferences will showcase your analytical mindset and customer-first attitude.
We think you need these skills to ace Field Salesforce Manager Kraft Heinz Let\'s make life delicious
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field sales, key account management, and trade marketing. Use specific examples that demonstrate your leadership skills and understanding of the UK foodservice market.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention how your background aligns with Kraft Heinz's goals, particularly in developing and executing field sales strategies.
Highlight Relevant Skills: Emphasise your proficiency in Salesforce and Microsoft Office, as well as your analytical mindset. Provide examples of how you've used data to drive sales performance and improve execution in previous roles.
Showcase Leadership Experience: Detail your experience in leading teams or managing agency partners. Discuss your approach to coaching and evaluating sales representatives, and how you’ve fostered a customer-first attitude in your teams.
How to prepare for a job interview at sfapps.info
✨Understand the Company and Role
Before your interview, make sure you thoroughly research Kraft Heinz and their approach to the UK Away From Home channel. Familiarise yourself with their products, values, and recent initiatives. This will help you demonstrate your genuine interest in the company and how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Field Salesforce Manager, you'll be leading teams and managing agency partners. Prepare examples from your past experiences where you've successfully led a team, improved performance, or executed a sales strategy. Highlight your coaching abilities and how you've developed others in your previous roles.
✨Be Data-Driven
The role requires an analytical mindset, so be ready to discuss how you've used data to inform your decisions in previous positions. Bring specific examples of how you've turned sales metrics into actionable insights and improved performance based on those findings.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle real-world challenges. Think about potential scenarios related to field sales execution or trade marketing initiatives, and prepare your responses to demonstrate your strategic thinking and customer-first attitude.
