At a Glance
- Tasks: Drive sales growth and build relationships with key customers in the Midlands and Wales.
- Company: Join SFA Saniflo UK, a leader in innovative plumbing solutions.
- Benefits: Enjoy competitive salary, bonuses, hybrid car, and health insurance.
- Other info: Autonomy and career development opportunities await you!
- Why this job: Make a real impact in a dynamic sales role with growth potential.
- Qualifications: Proven sales experience and strong relationship-building skills required.
The predicted salary is between 40000 - 50000 £ per year.
Department: External Sales
Reports to: National Sales Manager – Saniflo
Highlights
- Competitive Salary
- Performance Related Bonus Scheme
- Hybrid or Electric Company Car
- Luncheon Allowance & Daily Field Allowance
- Broadband Allowance
- Life Assurance
- Health Insurance
- Generous Pension
Our Company
SFA Saniflo UK is a recognised market leader in macerator pumps and wastewater management solutions, renowned for innovation, reliability, and ease of installation. As part of the globally recognised SFA Group, we have been at the forefront of the plumbing industry for over 60 years, delivering innovative, reliable, and easy-to-install solutions to residential, commercial, and industrial sectors. Our commitment to quality and service has made us the trusted choice for installers, merchants, and specifiers across the UK and worldwide.
The Opportunity
This is an exciting field-based sales opportunity for an enthusiastic and self-motivated individual to inherit a well-established territory with strong existing customer relationships among merchants and installers, while capitalising on significant growth potential through new business development, specification sales, and project opportunities. Backed by a trusted market-leading brand, a loyal customer base, and innovative products that solve real customer challenges, this role offers an excellent platform for a commercially driven sales professional to make a significant impact.
You’ll be responsible for developing new business opportunities while nurturing and expanding relationships with existing key customers, including plumbing and heating merchants, installers, contractors, housing associations and specification influencers.
Key Responsibilities
- Drive profitable sales growth through new business development and account management.
- Create demand and secure project specifications across your territory.
- Build and develop strong relationships with merchants, installers, contractors, and key decision-makers.
- Deliver engaging product presentations, demonstrations, and training sessions.
- Develop and execute structured call plans and project pipelines, maintaining accurate CRM records and driving sustainable sales growth across the region.
- Maintain accurate customer records, activity logs, and project updates within the company CRM system.
- Provide technical guidance and project support to customers.
- Monitor market trends, sharing insights to support business growth.
- Act as a passionate ambassador for the Saniflo brand.
What We Are Looking For
- Proven success in a field-based sales or account management role.
- Strong relationship-building and influencing skills.
- A self-motivated, enthusiastic and organised individual with a commercially focused mindset.
- Ability to manage a diverse customer base and identify new opportunities.
- Experience within the plumbing, merchant, building products, construction, heating, pumps, drainage, or related sectors would be advantageous.
- A consultative approach to selling with the confidence to provide product and project support.
- Competent user of Microsoft Office (Excel, PowerPoint, Word, Outlook) and CRM systems, sufficient to manage reporting, project tracking and customer records.
The successful candidate will be a resilient, driven, and relationship-focused sales professional who enjoys spending time in front of customers and identifying opportunities to grow market share.
Join a market-leading brand with a reputation for innovation, quality, and customer service. If you are a motivated sales professional looking for autonomy, long-term career development, and the opportunity to make a real impact within a growing business, we'd love to hear from you.
The closing date for applications is 11 July 2026.
Area Sales Manager – Saniflo Midlands & Wales employer: SFA Saniflo UK Ltd
SFA Saniflo UK is an exceptional employer, offering a dynamic work environment where innovation and quality are at the forefront. With a competitive salary, performance-related bonuses, and comprehensive benefits including health insurance and a generous pension scheme, employees are well-supported in their professional journey. The company fosters a culture of growth and development, providing opportunities for ambitious sales professionals to thrive while making a significant impact in the plumbing industry across the Midlands and Wales.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager – Saniflo Midlands & Wales
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager – Saniflo Midlands & Wales at SFA Saniflo UK Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including SFA Saniflo UK Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager – Saniflo Midlands & Wales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager – Saniflo Midlands & Wales
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for SFA Saniflo UK Ltd:When writing your cover letter, make sure to tailor your message specifically for SFA Saniflo UK Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at SFA Saniflo UK Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show SFA Saniflo UK Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show SFA Saniflo UK Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with SFA Saniflo UK Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
