At a Glance
- Tasks: Lead impactful campaigns to elevate the region's profile nationally and internationally.
- Company: Dynamic regional promotion agency with a transformative vision.
- Benefits: Competitive salary, flexible working, and access to expert teams.
- Other info: Collaborative culture with opportunities for professional development.
- Why this job: Shape high-profile campaigns and contribute to regional growth and transformation.
- Qualifications: Proven writing skills and experience in B2B communications.
The predicted salary is between 40000 - 50000 £ per year.
Senior Recruitment Consultant | Marketing, Communications and Digital Marketing | SF Recruitment
Strategic Communications Manager
Location: Birmingham City Centre - Hybrid working
Employment Type: Permanent
Seniority level: Mid‑Senior level
Job function: Marketing
Industries: Marketing Services
The Opportunity
A dynamic regional promotion agency is seeking a proactive and strategic communications professional to lead high‑impact campaigns that elevate the profile of the region on a national and international stage. The organisation is entering a transformative phase, with an expanded remit and refreshed strategic direction. This role will be central to delivering multi‑channel B2B communications campaigns that drive investment and interest in the region’s key growth sectors. The ideal candidate will be passionate about place‑making, media‑savvy, politically aware, and an exceptional writer.
Key Responsibilities
- Develop and execute comprehensive communications strategies targeting B2B and real‑estate audiences.
- Collaborate with internal teams to define audience segments including business occupiers, developers, and policymakers.
- Create content plans that promote strategic growth sectors such as advanced manufacturing, low‑carbon technologies, life sciences, creative industries, and professional services.
- Establish KPIs and report on campaign performance across earned, owned, and shared media.
- Shape and refine messaging that positions the region as a leading business destination.
- Identify storytelling opportunities across media channels and public engagements.
- Collaborate with stakeholders to ensure messaging reflects the region’s evolving offer.
- Support senior leadership with briefings, speeches, and corporate communications.
- Produce high‑quality communications materials including press releases, op‑eds, and speeches.
- Lead media relations strategy and ensure consistent storytelling across platforms.
- Brief senior figures to support media coverage and amplify regional messaging.
- Manage two communications professionals and support their development.
- Align content planning across investment, tourism, and policy areas.
- Assist in managing external PR agencies to ensure strategic alignment.
What You’ll Bring
- Proven writing skills, especially in B2B communications and long‑form content.
- Experience managing complex projects and engaging diverse stakeholders.
- Hands‑on approach to content creation and media relations.
- Creative mindset with the ability to adapt and innovate.
- Passion for regional development and economic growth.
What You’ll Get
- A front‑line role in shaping and delivering high‑profile campaigns with global reach.
- Access to expert teams across investment, tourism, and communications.
- Opportunities to work with leading international media outlets.
- Flexible working arrangements and a collaborative, inclusive work culture.
- A chance to contribute to the region’s next chapter of growth and transformation.
- Strong editorial skills and ability to translate complex data into engaging content.
- Knowledge of media landscapes across trade, national, and broadcast.
- Experience in B2B content formats and thought leadership.
- Basic understanding of SEO and digital content optimisation.
- Ability to manage multiple projects in a fast‑paced environment.
- Strong attention to detail and proactive attitude.
- Familiarity with investment promotion, real estate, or regional development.
- Experience in public sector communications.
- Proven success in placing op‑eds in national media.
- Knowledge of email marketing platforms.
- Experience in international multi‑channel campaigns.
- Expertise in sectors such as low‑carbon technologies.
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Strategic Communications Manager in Birmingham employer: SF Recruitment
Join our dynamic team as an Internal Sales Manager in Baldock, where you'll thrive in a supportive and fast-paced environment that champions innovation and growth. We offer competitive salaries, performance bonuses, and the flexibility of hybrid working, ensuring a healthy work-life balance while providing ample opportunities for professional development and career advancement. Our collaborative culture encourages creativity and empowers you to make a meaningful impact in expanding our international market presence.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Communications Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Show them you’re not just another candidate; demonstrate your passion for their mission and how your skills can elevate their strategic communications efforts. Tailor your responses to highlight your experience in B2B communications.
✨Tip Number 3
Practice your storytelling skills! In this role, you’ll need to shape messaging that resonates. Use mock interviews to refine your ability to convey complex ideas simply and engagingly. Remember, it’s all about making a connection with your audience.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you stand out. Plus, it shows you’re genuinely interested in joining our team. Keep an eye on our job listings and get your application in early!
We think you need these skills to ace Strategic Communications Manager in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Strategic Communications Manager role. Highlight your relevant experience in B2B communications and any projects that showcase your ability to manage complex campaigns.
Show Off Your Writing Skills:Since this role requires exceptional writing, include samples of your work that demonstrate your editorial skills. Whether it’s press releases or long-form content, let us see your best pieces!
Be Clear and Concise:When filling out your application, keep your language clear and to the point. We appreciate straightforward communication, so avoid jargon and make your key points stand out.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at SF Recruitment
✨Know Your Audience
Before the interview, research the organisation and its key growth sectors. Understand their mission and how they position themselves in the market. This will help you tailor your responses and demonstrate your passion for regional development.
✨Showcase Your Writing Skills
As a Strategic Communications Manager, strong writing skills are essential. Bring samples of your previous work, such as press releases or op-eds, to showcase your ability to create engaging content. Be prepared to discuss your writing process and how you adapt your style for different audiences.
✨Prepare for Scenario Questions
Expect questions that assess your strategic thinking and problem-solving abilities. Prepare examples of past campaigns you've led, focusing on your approach to developing communication strategies and measuring their success. Highlight your experience with B2B communications and media relations.
✨Demonstrate Collaboration Skills
This role involves working with various stakeholders, so be ready to discuss your experience in managing diverse teams and projects. Share examples of how you've collaborated with internal teams or external agencies to achieve common goals, showcasing your proactive attitude and leadership potential.
