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- Tasks: Shape and execute innovative marketing strategies for a groundbreaking product launch.
- Company: Join a dynamic start-up in Birmingham focused on revolutionizing the market.
- Benefits: Be part of a creative team with opportunities for growth and impact.
- Why this job: Work closely with the CEO and lead exciting marketing campaigns that make a difference.
- Qualifications: Strong digital marketing knowledge, project management skills, and effective communication are essential.
- Other info: Opportunity to manage diverse marketing channels and collaborate with external agencies.
The predicted salary is between 36000 - 60000 £ per year.
SF Recruitment is currently supporting a start-up business based in Birmingham to recruit a Digital Marketing Manager in the run up to a product launch. You will work with the CEO and be a key part in helping shape this companies marketing strategy and efforts, and support in launching an innovative and revolutionary product into the US and wider markets.
Job Description: As the Digital Marketing Manager, you will be instrumental in shaping and executing the company\’s marketing strategy. Your role will cover a wide range of marketing activities, ensuring cohesive and effective campaigns across various platforms.
Key Responsibilities:
- Campaign Coordination: Plan and execute marketing campaigns across multiple channels, including social media, email, website, and traditional media.
- Agency Liaison: Collaborate with external agencies to manage paid advertising campaigns and other outsourced marketing activities.
- Email Marketing: Develop and implement email marketing campaigns, starting internally and potentially expanding through subcontracted agencies.
- Website Management: Oversee the company website, coordinating with developers as needed to ensure optimal performance and content.
- Branding: Create and implement internal branding strategies to enhance company identity and culture.
- Social Media Management: Manage social media platforms, engaging with the target audience to build a strong online presence.
- Public Relations: Support PR activities to enhance the company\’s public image and media relations.
- Content Creation: Coordinate the creation of content for various marketing channels, ensuring consistency and quality.
- Awards and Recognition: Identify and pursue relevant industry awards to enhance the company\’s reputation.
- Event Management: Organise and execute marketing events to promote the company and its products.
- Software Management: Utilise marketing-related software and tools such as HubSpot, Shopify, and CRM systems to streamline operations.
Requirements:
- Marketing Expertise: Strong understanding of digital marketing principles and best practices.
- Project Management: Excellent project management skills to coordinate multiple campaigns and initiatives simultaneously.
- Communication Skills: Effective communication skills to liaise with internal teams and external agencies.
- Analytical Skills: Ability to analyse marketing data and generate actionable insights.
- Technical Proficiency: Familiarity with marketing software and tools, including CRM systems, HubSpot, and Shopify.
- Adaptability: Ability to quickly learn and implement new technologies, such as AI, to improve marketing efficiency.
Additional Responsibilities:
- Team Leadership: Lead daily stand-ups and weekly strategy meetings to ensure alignment and progress.
- Stakeholder Management: Manage and communicate effectively with internal and external stakeholders.
- KPI Reporting: Provide daily and weekly reports on key performance indicators (KPIs) to track progress and identify areas for improvement.
- Strategic Alignment: Ensure all marketing activities align with business objectives and are on track.
- Executive Reporting: Report to the CEO and receive instructions from the COO as required.
- Strategy Implementation: Consolidate and implement strategies agreed upon by the executive and wider teams.
SF Recruitment | Digital Marketing Manager employer: SF Recruitment
Contact Detail:
SF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SF Recruitment | Digital Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest digital marketing trends and tools, especially those mentioned in the job description like HubSpot and Shopify. This will not only help you in interviews but also show your proactive approach to staying updated in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in start-ups or product launches. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in coordinating efforts across various platforms. Highlighting your project management skills will be crucial for this position.
✨Tip Number 4
Research the company’s current marketing strategies and identify areas for improvement. Presenting your ideas during the interview can demonstrate your strategic thinking and alignment with their goals.
We think you need these skills to ace SF Recruitment | Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, project management, and any specific tools mentioned in the job description, such as HubSpot and Shopify.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly in shaping marketing strategies and executing campaigns.
Showcase Your Campaign Experience: Provide examples of successful marketing campaigns you've managed in the past. Highlight your role in planning, execution, and results to demonstrate your capability.
Highlight Analytical Skills: Emphasize your ability to analyze marketing data and generate insights. Mention any specific metrics or KPIs you have worked with to show your analytical proficiency.
How to prepare for a job interview at SF Recruitment
✨Showcase Your Marketing Expertise
Be prepared to discuss your understanding of digital marketing principles and best practices. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to shape and execute effective marketing strategies.
✨Demonstrate Project Management Skills
Since the role requires excellent project management skills, come ready with examples of how you've coordinated multiple campaigns simultaneously. Discuss tools or methodologies you use to keep projects on track and ensure timely delivery.
✨Communicate Effectively
Effective communication is key in this role. Practice articulating your thoughts clearly and concisely. Be ready to explain how you would liaise with internal teams and external agencies to ensure cohesive marketing efforts.
✨Prepare for Analytical Discussions
The ability to analyze marketing data is crucial. Be prepared to discuss how you've used analytics to inform your marketing decisions in the past. Bring examples of KPIs you've tracked and how you've generated actionable insights from data.
