Sales/marketing manager - Leidinggevende

SF Recruitment is currently supporting a start-up business based in Birmingham to recruit a Digital Marketing Manager in the run up to a product launch. You will work with the CEO and be a key part in helping shape this companies marketing strategy and efforts, and support in launching an innovative and revolutionary product into the US and wider markets. As the Digital Marketing Manager, you will be instrumental in shaping and executing the company\’s marketing strategy. Your role will cover a wide range of marketing activities, ensuring cohesive and effective campaigns across various platforms. Plan and execute marketing campaigns across multiple channels, including social media, email, website, and traditional media. Agency Liaison: Collaborate with external agencies to manage paid advertising campaigns and other outsourced marketing activities. Email Marketing: Develop and implement email marketing campaigns, starting internally and potentially expanding through subcontracted agencies. Website Management: Oversee the company website, coordinating with developers as needed to ensure optimal performance and content. Branding: Create and implement internal branding strategies to enhance company identity and culture. Social Media Management: Manage social media platforms, engaging with the target audience to build a strong online presence. Content Creation: Coordinate the creation of content for various marketing channels, ensuring consistency and quality. Event Management: Organise and execute marketing events to promote the company and its products. Software Management: Utilise marketing-related software and tools such as HubSpot, Shopify, and CRM systems to streamline operations. Marketing Expertise: Strong understanding of digital marketing principles and best practices. Project Management: Excellent project management skills to coordinate multiple campaigns and initiatives simultaneously. Analytical Skills: Ability to analyse marketing data and generate actionable insights. Technical Proficiency: Familiarity with marketing software and tools, including CRM systems, HubSpot, and Shopify. Ability to quickly learn and implement new technologies, such as AI, to improve marketing efficiency. Provide daily and weekly reports on key performance indicators (KPIs) to track progress and identify areas for improvement. Ensure all marketing activities align with business objectives and are on track. Strategy Implementation: Consolidate and implement strategies agreed upon by the executive and wider teams.