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- Tasks: Lead PR strategies and create compelling content to promote a vibrant visitor economy.
- Company: Dynamic organisation enhancing Birmingham's cultural and business tourism appeal.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Join a creative team passionate about tourism and regional development.
- Why this job: Make a real impact by shaping the region's identity and engaging diverse audiences.
- Qualifications: Exceptional writing skills and experience in media relations and content creation.
The predicted salary is between 34500 - 50000 £ per year.
This role supports a thriving visitor economy in a dynamic UK region known for its cultural heritage, business tourism, and international appeal. The organisation behind this role promotes the area to domestic and global audiences through strategic campaigns and media engagement.
We're seeking a proactive PR & Communications Manager to lead content creation, media relations, and storytelling initiatives that elevate the region's profile. You'll be passionate about place promotion and skilled at crafting compelling narratives that resonate with diverse audiences.
Key Responsibilities:- Develop and implement a comprehensive communications strategy tailored to visitor economy audiences.
- Collaborate with internal teams and external partners to ensure messaging aligns with broader strategic goals.
- Set measurable KPIs and oversee reporting and evaluation tools.
- Lead earned media efforts to secure impactful coverage across relevant outlets.
- Shape the region's identity as a premier destination for leisure and business tourism.
- Create core messaging and editorial content that supports strategic campaigns.
- Identify storytelling opportunities through media partnerships, speaking engagements, and broader initiatives.
- Work with stakeholders to ensure messaging reflects the evolving regional offer.
- Produce high-quality communications materials including press releases, op-eds, and speeches.
- Build and maintain relationships with domestic and international media.
- Brief senior leaders and spokespeople to support media engagement.
- Promote a regional destination development programme through stakeholder engagement and campaign activity.
- Develop email campaigns and internal communications to highlight programme success and gather case studies.
- Exceptional writing skills and experience in B2C content creation.
- Strong project management and stakeholder engagement capabilities.
- Hands-on experience in media pitching, content creation, and campaign execution.
- Creativity and adaptability in using new formats and channels.
- Passion for tourism and regional development.
- Knowledge of tourism, place promotion, or public sector communications.
- Experience with email marketing platforms.
- Understanding of regional economic development.
- Experience in speech writing and international campaign delivery.
PR & Communications Manager employer: SF Recruitment
Contact Detail:
SF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Communications Manager
✨Tip Number 1
Network like a pro! Attend industry events, workshops, and meet-ups to connect with people in the PR and communications field. You never know who might have a lead on your dream job or can introduce you to someone who does.
✨Tip Number 2
Showcase your skills online! Create a portfolio that highlights your best work in content creation and media relations. Share it on platforms like LinkedIn and make sure it’s easy for potential employers to see what you can do.
✨Tip Number 3
Be proactive in your job search! Don’t just wait for job postings; reach out directly to companies you admire. Send them a message expressing your interest and how you can contribute to their PR efforts.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace PR & Communications Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for tourism and regional development shine through. We want to see that you genuinely care about promoting the area and can craft narratives that resonate with diverse audiences.
Tailor Your Content: Make sure to customise your application to reflect the specific requirements of the PR & Communications Manager role. Highlight your experience in media relations and content creation, and how it aligns with our mission at StudySmarter.
Be Clear and Concise: We appreciate clarity! Keep your writing straightforward and to the point. Use bullet points where necessary to make your skills and experiences stand out, especially when discussing your project management and stakeholder engagement capabilities.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at SF Recruitment
✨Know Your Audience
Before the interview, research the organisation and its role in promoting the region. Understand their target audiences and think about how your skills can help elevate their profile. This will show that you’re not just interested in the job, but also in the mission behind it.
✨Craft Your Story
Prepare to share specific examples of your past work in PR and communications. Think about campaigns you've led or content you've created that aligns with the job description. Be ready to discuss how these experiences can translate into success for the organisation's goals.
✨Showcase Your Creativity
Since the role requires creativity in storytelling, come prepared with ideas on how you would approach content creation for the region. Whether it's a unique campaign idea or a fresh angle on place promotion, demonstrating your innovative thinking can set you apart.
✨Engage with Questions
At the end of the interview, don’t shy away from asking insightful questions. Inquire about their current campaigns, challenges they face in media relations, or how they measure success. This shows your genuine interest and helps you gauge if the role is the right fit for you.