Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead PR strategies and create compelling content to promote a vibrant region.
- Company: Dynamic organisation supporting a thriving visitor economy in Birmingham.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Make a real impact by shaping the region's identity and engaging diverse audiences.
- Qualifications: Exceptional writing skills and experience in media relations and content creation.
- Other info: Join a creative team passionate about tourism and regional development.
The predicted salary is between 36000 - 60000 £ per year.
This role supports a thriving visitor economy in a dynamic UK region known for its cultural heritage, business tourism, and international appeal. The organisation behind this role promotes the area to domestic and global audiences through strategic campaigns and media engagement.
We're seeking a proactive PR & Communications Manager to lead content creation, media relations, and storytelling initiatives that elevate the region's profile. You'll be passionate about place promotion and skilled at crafting compelling narratives that resonate with diverse audiences.
Key Responsibilities:- Develop and implement a comprehensive communications strategy tailored to visitor economy audiences.
- Collaborate with internal teams and external partners to ensure messaging aligns with broader strategic goals.
- Set measurable KPIs and oversee reporting and evaluation tools.
- Lead earned media efforts to secure impactful coverage across relevant outlets.
- Shape the region's identity as a premier destination for leisure and business tourism.
- Create core messaging and editorial content that supports strategic campaigns.
- Identify storytelling opportunities through media partnerships, speaking engagements, and broader initiatives.
- Work with stakeholders to ensure messaging reflects the evolving regional offer.
- Produce high-quality communications materials including press releases, op-eds, and speeches.
- Build and maintain relationships with domestic and international media.
- Brief senior leaders and spokespeople to support media engagement.
- Promote a regional destination development programme through stakeholder engagement and campaign activity.
- Develop email campaigns and internal communications to highlight programme success and gather case studies.
- Exceptional writing skills and experience in B2C content creation.
- Strong project management and stakeholder engagement capabilities.
- Hands-on experience in media pitching, content creation, and campaign execution.
- Creativity and adaptability in using new formats and channels.
- Passion for tourism and regional development.
- Knowledge of tourism, place promotion, or public sector communications.
- Experience with email marketing platforms.
- Understanding of regional economic development.
- Experience in speech writing and international campaign delivery.
PR & Communications Manager employer: SF Recruitment
Contact Detail:
SF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Communications Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and communications field. Attend industry events, join relevant online groups, and don’t be shy about reaching out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share examples of how you've crafted compelling narratives in past roles. This is your moment to shine and demonstrate your passion for place promotion and media engagement.
✨Tip Number 3
Prepare for interviews by researching the organisation’s recent campaigns and media coverage. Bring fresh ideas to the table that align with their goals. This shows you're not just interested in the role, but also genuinely invested in their mission to elevate the region's profile.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that dream job. Plus, it’s a great way to stay updated on new opportunities in the PR and communications space. Let’s get you started on this exciting journey!
We think you need these skills to ace PR & Communications Manager
Some tips for your application 🫡
Show Off Your Writing Skills: As a PR & Communications Manager, your writing is your superpower! Make sure your application showcases your exceptional writing skills. Use clear, engaging language and don’t shy away from demonstrating your creativity in crafting compelling narratives.
Tailor Your Application: We want to see how you fit into our vision! Tailor your CV and cover letter to highlight your experience in B2C content creation and media relations. Mention specific projects or campaigns that align with the role and show us your passion for place promotion.
Be Strategic: Remember, this role is all about strategy! In your application, outline how you would develop and implement a communications strategy for the visitor economy. Share any measurable KPIs you've set in past roles to demonstrate your project management skills.
Apply Through Our Website: We love it when candidates apply directly through our website! It helps us keep track of applications and ensures you get the best chance to shine. So, head over to our careers page and submit your application there!
How to prepare for a job interview at SF Recruitment
✨Know Your Audience
Before the interview, research the organisation and its role in promoting the region. Understand their target audiences and think about how your skills can help elevate their profile. This will show that you’re not just interested in the job, but also in the mission behind it.
✨Showcase Your Storytelling Skills
As a PR & Communications Manager, storytelling is key. Prepare examples of past campaigns or content you've created that had a significant impact. Be ready to discuss how you crafted narratives that resonated with diverse audiences and drove engagement.
✨Prepare for Media Engagement Scenarios
Think about potential media scenarios you might face in this role. Prepare to discuss how you would handle media pitching or respond to challenging questions. This will demonstrate your hands-on experience and readiness to engage with the press effectively.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about their current campaigns, how they measure success, or what challenges they face in place promotion. This shows your genuine interest and helps you gauge if the role aligns with your passion for tourism and regional development.