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- Tasks: Lead PR strategies and create compelling content to promote a vibrant visitor economy.
- Company: Dynamic organisation enhancing Birmingham's cultural and business tourism appeal.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Make a real impact by shaping the region's identity and engaging diverse audiences.
- Qualifications: Exceptional writing skills and experience in media relations and content creation.
- Other info: Join a passionate team dedicated to promoting regional development and tourism.
The predicted salary is between 34500 - 43000 £ per year.
This role supports a thriving visitor economy in a dynamic UK region known for its cultural heritage, business tourism, and international appeal. The organisation behind this role promotes the area to domestic and global audiences through strategic campaigns and media engagement. We are seeking a proactive PR & Communications Manager to lead content creation, media relations, and storytelling initiatives that elevate the region's profile. You will be passionate about place promotion and skilled at crafting compelling narratives that resonate with diverse audiences.
Key Responsibilities
- Develop and implement a comprehensive communications strategy tailored to visitor economy audiences.
- Collaborate with internal teams and external partners to ensure messaging aligns with broader strategic goals.
- Set measurable KPIs and oversee reporting and evaluation tools.
- Lead earned media efforts to secure impactful coverage across relevant outlets.
- Shape the region's identity as a premier destination for leisure and business tourism.
- Create core messaging and editorial content that supports strategic campaigns.
- Identify storytelling opportunities through media partnerships, speaking engagements, and broader initiatives.
- Work with stakeholders to ensure messaging reflects the evolving regional offer.
- Produce high-quality communications materials including press releases, op-eds, and speeches.
- Build and maintain relationships with domestic and international media.
- Brief senior leaders and spokespeople to support media engagement.
- Promote a regional destination development programme through stakeholder engagement and campaign activity.
- Develop email campaigns and internal communications to highlight programme success and gather case studies.
Requirements
- Exceptional writing skills and experience in B2C content creation.
- Strong project management and stakeholder engagement capabilities.
- Hands-on experience in media pitching, content creation, and campaign execution.
- Creativity and adaptability in using new formats and channels.
- Passion for tourism and regional development.
Desirable
- Knowledge of tourism, place promotion, or public sector communications.
- Experience with email marketing platforms.
- Understanding of regional economic development.
- Experience in speech writing and international campaign delivery.
PR & Communications Manager employer: SF Recruitment
Contact Detail:
SF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Communications Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and communications field. Attend industry events, join relevant online groups, and don’t be shy about reaching out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share examples of how you've crafted compelling narratives in past roles. This will demonstrate your passion for place promotion and your ability to resonate with diverse audiences.
✨Tip Number 3
Prepare for interviews by researching the organisation's recent campaigns and media coverage. Bring fresh ideas to the table that align with their goals. This shows you're proactive and genuinely interested in elevating the region's profile.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and land that dream job. Plus, it’s a great way to stay updated on new opportunities tailored to your skills in PR and communications.
We think you need these skills to ace PR & Communications Manager
Some tips for your application 🫡
Show Off Your Writing Skills: As a PR & Communications Manager, your writing is your superpower! Make sure your application showcases your exceptional writing skills. Use clear, engaging language and don’t shy away from demonstrating your creativity in crafting compelling narratives.
Tailor Your Application: We want to see how you fit into our vision! Tailor your application to highlight your experience in B2C content creation and media relations. Mention specific projects or campaigns that align with the role and show us how you can elevate the region's profile.
Be Strategic: Remember, this role is all about strategy! In your application, outline how you would develop and implement a communications strategy for the visitor economy. Share your thoughts on measurable KPIs and how you’d evaluate success – we love a proactive approach!
Apply Through Our Website: Ready to take the plunge? We encourage you to apply through our website for a seamless experience. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity to join our dynamic team!
How to prepare for a job interview at SF Recruitment
✨Know Your Audience
Before the interview, research the organisation and its target audiences. Understand their goals in promoting the region and think about how your skills can help elevate their messaging. This will show that you’re not just interested in the role, but also in the impact you can make.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to craft compelling narratives. Whether it’s a successful campaign or a press release that gained traction, be ready to discuss how you approached these projects and the results they achieved.
✨Be Ready with KPIs
Since the role involves setting measurable KPIs, come prepared with ideas on how you would measure success in PR campaigns. Think about metrics that matter in the tourism sector and how you can use them to evaluate the effectiveness of your strategies.
✨Engage with Current Trends
Stay updated on the latest trends in PR and communications, especially in the tourism sector. Bring up recent campaigns or media coverage that inspired you, and discuss how you could apply similar strategies to promote the region effectively.