PR And Communications Manager

Overview

PR & Communications Manager — Location: Birmingham City Centre – Hybrid working; Salary: Up to £43,000; Permanent Vacancy

Responsibilities

• Develop and implement a comprehensive communications strategy tailored to visitor economy audiences.
• Collaborate with internal teams and external partners to ensure messaging aligns with broader strategic goals.
• Set measurable KPIs and oversee reporting and evaluation tools.
• Lead earned media efforts to secure impactful coverage across relevant outlets.
• Shape the region\’s identity as a premier destination for leisure and business tourism.
• Create core messaging and editorial content that supports strategic campaigns.
• Identify storytelling opportunities through media partnerships, speaking engagements, and broader initiatives.
• Work with stakeholders to ensure messaging reflects the evolving regional offer.
• Produce high-quality communications materials including press releases, op-eds, and speeches.
• Build and maintain relationships with domestic and international media.
• Brief senior leaders and spokespeople to support media engagement.
• Promote a regional destination development programme through stakeholder engagement and campaign activity.
• Develop email campaigns and internal communications to highlight programme success and gather case studies.

Requirements

• Exceptional writing skills and experience in B2C content creation.
• Strong project management and stakeholder engagement capabilities.
• Hands-on experience in media pitching, content creation, and campaign execution.
• Creativity and adaptability in using new formats and channels.
• Passion for tourism and regional development.

Desirable

• Knowledge of tourism, place promotion, or public sector communications.
• Experience with email marketing platforms.
• Understanding of regional economic development.
• Experience in speech writing and international campaign delivery