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- Tasks: Lead the evolution of Dynamics 365 CRM and drive user adoption across the organisation.
- Company: Fast-growing company with a collaborative culture and hybrid working options.
- Benefits: Flexible working, competitive salary, and opportunities for impactful contributions.
- Why this job: Shape the future of CRM and make a real difference in business growth.
- Qualifications: Experience with Dynamics 365 CRM and strong stakeholder engagement skills.
- Other info: Opportunity to leave a lasting legacy in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Location: Manchester, hybrid working with typically three days per week on site and occasional UK travel.
Opportunity
The client is seeking a business focused Dynamics 365 CRM Product Owner to take ownership of their existing Dynamics 365 Sales and Customer Insights platform and lead its evolution and adoption across the wider group. Dynamics CRM is already live within part of the organisation and delivering value. The next phase is about embedding, improving, and scaling that capability. The focus is on ensuring the platform is used consistently, data is trusted, and teams understand how CRM supports growth, collaboration, and client outcomes. This role sits within Group IT to maintain a group wide remit but is deeply embedded in the business. It is a product ownership and adoption leadership role, not a development or support position. The successful candidate will be the internal subject matter expert for Dynamics CRM, acting as the bridge between business stakeholders, IT, data teams, and Microsoft implementation partners.
About the role
- Dynamics 365 CRM ownership
- Act as the group owner for Dynamics 365 Sales and Customer Insights
- Own the CRM product roadmap, backlog, and prioritisation in line with business strategy
- Ensure the platform is configured, used, and evolved to deliver measurable business value
- Serve as the internal authority on Dynamics capability, configuration options, and best practice
- Adoption, enablement, and data quality
- Drive user adoption and engagement across the organisation
- Establish and promote best practice for CRM usage, data quality, and standards
- Develop training, enablement, and guidance for users and super users
- Build a network of CRM champions across business units to embed consistent ways of working
- Business engagement and change
- Work closely with business leaders, marketing teams, and client facing functions to understand needs and pain points
- Translate business requirements into clear and practical CRM solutions
- Act as a trusted advisor, helping stakeholders understand what Dynamics can and cannot do
- Support cultural change away from siloed tools and spreadsheet driven processes
- Delivery and partner collaboration
- Work with Microsoft implementation partners during design, delivery, user acceptance testing, and release cycles
- Support data migration and consolidation from legacy or acquired CRM systems
- Collaborate with internal IT, data, and Power Platform teams to ensure alignment with wider group architecture and governance
- Contribute to the planning and mobilisation of future CRM rollouts across additional business units
- Continuous improvement and future roadmap
- Own continuous improvement of the CRM platform, staying up to date with Dynamics releases and capability
- Identify opportunities to enhance reporting, insights, and customer visibility
- Contribute to early stage thinking around future expansion of the Dynamics platform, including potential ERP or Finance and Operations initiatives, where appropriate
What the role is and is not
This role is a business facing Dynamics CRM product ownership and adoption leadership position. It is hands on with configuration, capability, and continuous improvement. It plays a central role in shaping how CRM is used across a growing group. This role is not a Dynamics development role. It is not a support desk or ticket driven admin role. It is not a pure infrastructure or Power Platform governance role.
Essential experience
- Strong functional experience with Dynamics 365 CRM, particularly Sales and ideally Customer Insights
- Proven experience owning or leading a CRM platform from a product or functional perspective
- Demonstrated success driving user adoption, data quality, and behaviour change
- Confidence engaging senior stakeholders and influencing ways of working
- Experience working with external delivery partners and internal technical teams
Desirable experience
- Experience rolling out CRM across multiple business units or acquired organisations
- Background in professional services, advisory, or complex stakeholder environments
- Familiarity with the wider Microsoft ecosystem including Dataverse, Power Platform, and integrations
- Awareness of Dynamics Finance and Operations or ERP environments, though not essential
Why join
The role offers the opportunity to own and shape a group wide CRM platform at a pivotal stage. It provides high impact visibility across IT leadership and the wider business. There is genuine scope to influence how data, CRM, and customer insight support growth. The client offers hybrid working with flexibility, supported by a collaborative and pragmatic culture. Fast growing organisation with an enviable culture. Excellent overall package. Leave a lasting legacy and really impact the organisation in a positive way.
Dynamics 365 Product Owner/Business Lead in Manchester employer: SF Recruitment
Contact Detail:
SF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Dynamics 365 Product Owner/Business Lead in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Dynamics 365 Product Owner gig.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience with Dynamics 365 CRM. Share specific examples of how you've driven user adoption and improved data quality in past roles.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in their CRM initiatives. You never know when an opportunity might arise, and showing initiative can set you apart from the crowd.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you nail that interview. Plus, applying directly shows you're serious about joining our team and makes it easier for us to spot your application.
We think you need these skills to ace Dynamics 365 Product Owner/Business Lead in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Dynamics 365 Product Owner. Highlight your experience with CRM platforms, user adoption, and any relevant projects that showcase your ability to drive change and improve processes.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about Dynamics 365 and how your skills align with the company's goals. Don’t forget to mention your experience in engaging stakeholders and leading teams.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements related to CRM ownership and user engagement. Use metrics where possible to demonstrate the impact you've made, like increased user adoption rates or improved data quality.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at SF Recruitment
✨Know Your Dynamics 365 Inside Out
Make sure you brush up on your knowledge of Dynamics 365 CRM, especially Sales and Customer Insights. Be prepared to discuss how you've previously owned or led a CRM platform and the specific strategies you used to drive user adoption and improve data quality.
✨Showcase Your Stakeholder Engagement Skills
This role requires engaging with senior stakeholders, so be ready to share examples of how you've influenced ways of working in past roles. Think about times when you acted as a trusted advisor and how you translated business needs into practical CRM solutions.
✨Demonstrate Your Change Management Experience
Since this position involves driving cultural change away from siloed tools, prepare to discuss your experience in managing change. Highlight any successful initiatives you've led that improved user engagement and collaboration across teams.
✨Prepare for Practical Scenarios
Expect to face scenario-based questions during the interview. Think about how you would approach common challenges in CRM adoption and configuration. Being able to articulate your thought process will show your problem-solving skills and understanding of the role.
