At a Glance
- Tasks: Lead digital marketing campaigns and enhance user engagement through data-driven strategies.
- Company: Join a UK children's charity making a real difference in the community.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on inclusivity and support.
- Why this job: Be part of impactful campaigns while developing your digital marketing skills.
- Qualifications: Experience in digital marketing and strong relationship-building skills required.
The predicted salary is between 37312 - 44000 £ per year.
Position: Digital Marketing Manager - Maternity Cover
Contract: Fixed-term contract - 10 months
Salary: £37,312 FTE
Responsible to: Website and Digital Manager
Responsible for: Marketing Officer
Location: Hybrid (3 days per week in the Loughborough office, 2 days working from home)
SF Recruitment are working in partnership with a UK children's charity. The Digital Marketing Manager will lead the charity's digital marketing activity, working closely with the Corporate Communications team to plan and deliver clear, effective campaigns. The role will focus on using email marketing and marketing automation tools to deliver targeted, engaging communications, supported by strong use of data and insight to improve user journeys and campaign performance. You will also play a key role in maintaining and improving digital marketing systems and processes, ensuring they are efficient, reliable, and accessible for colleagues across the organisation. This is a collaborative role requiring strong relationship-building skills, the ability to prioritise high-impact work, and confidence in line managing and supporting others.
Key Responsibilities
- Lead and manage email marketing activity, ensuring communications are timely, relevant and audience-focused.
- Support and advise colleagues in the effective use of email marketing and automation tools, including Pardot.
- Use audience data and insight to improve targeting, engagement and campaign performance, drawing on systems such as Salesforce.
- Plan and deliver digital marketing activity for key products, services, programmes and events.
- Support major organisational campaigns to maximise reach and engagement through digital channels.
- Ensure all digital communications meet GDPR, safeguarding, brand, accessibility and compliance standards.
- Work alongside social media colleagues to support targeted paid campaigns where appropriate.
- Develop clear, accessible marketing toolkits and guidance to support consistent messaging across teams.
Digital Transformation & Systems
- Maintain and develop email marketing and CRM systems, including Pardot and Salesforce, working closely with Digital and IT colleagues.
- Collaborate with the Website and Digital team to improve key online user journeys, including sign-up, preferences and follow-up communications.
- Contribute digital marketing expertise to cross-team projects to enhance systems, processes and user experience.
- Stay up to date with best practice in digital marketing, automation and analytics, applying this where it adds clear value.
- Improve and streamline marketing workflows to support efficient and effective delivery.
Effectiveness & Insight
- Produce clear, regular reports on digital marketing performance to support understanding and continuous improvement.
- Use data to understand audience behaviour and develop effective follow-up and engagement journeys.
- Maintain high-quality audience data to ensure communications are accurate, targeted and relevant.
- Support consistent approaches to tracking digital activity across products and services.
People Management
- Line manage the Marketing Officer, providing clear objectives, regular one-to-ones, guidance and day-to-day support.
- Contribute positively to team culture by modelling inclusive, supportive and professional behaviour.
If you feel you have the right skills for this role please apply today or contact me directly.
Digital Marketing Manager - 10 Month Contract in Loughborough employer: SF Recruitment
As a leading UK children's charity, we pride ourselves on being an exceptional employer that values collaboration, innovation, and personal growth. Our hybrid working model allows for a balanced work-life integration, while our commitment to professional development ensures that employees can thrive in their roles. Join us in making a meaningful impact in the lives of children, all within a supportive and inclusive work culture based in Loughborough.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - 10 Month Contract in Loughborough
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing field, especially those who work at charities or similar organisations. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, especially those involving email marketing and automation tools. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of GDPR and compliance standards. Being well-versed in these areas will show that you’re not just a creative thinker but also a responsible marketer.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Digital Marketing Manager - 10 Month Contract in Loughborough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with email marketing, automation tools like Pardot, and any relevant data analysis skills. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our charity's mission. Be sure to mention specific campaigns or projects you've worked on that relate to the role.
Showcase Your Data Skills:Since this role involves using data to improve campaign performance, make sure to highlight your experience with analytics and audience insights. We love seeing how you've used data to drive results in past roles!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at SF Recruitment
✨Know Your Digital Marketing Tools
Familiarise yourself with email marketing and automation tools like Pardot and Salesforce. Be ready to discuss how you've used these platforms in past roles, as well as any insights you've gained from data analysis to improve campaign performance.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital marketing campaigns you've led. Highlight your role in planning, executing, and analysing these campaigns, focusing on how you used audience data to enhance engagement and user journeys.
✨Demonstrate Relationship-Building Skills
This role requires strong collaboration with various teams. Think of examples where you've successfully built relationships or supported colleagues in using digital marketing tools. Be ready to discuss how you can contribute to a positive team culture.
✨Stay Updated on Best Practices
Research the latest trends in digital marketing, especially around automation and analytics. Be prepared to share your thoughts on how these trends could be applied to the charity's work, showing your proactive approach to continuous improvement.
