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- Tasks: Lead the eCommerce strategy and transform online sales for a national furniture retailer.
- Company: Fast-growing furniture retailer with a strong digital transformation focus.
- Benefits: Competitive salary, benefits package, and supportive leadership.
- Why this job: Make a real impact in a dynamic environment with full ownership of eCommerce growth.
- Qualifications: Proven eCommerce leader with experience in retail and strong decision-making skills.
- Other info: Opportunity to build and mentor a high-performing digital team.
The predicted salary is between 70000 - 85000 £ per year.
A well established, fast growing retailer in the furniture and home sector is entering a major phase of digital transformation. With a strong national store presence and all products available online, the business is now seeking a commercially sharp and hands on Head of eCommerce to accelerate its digital growth. This is a pivotal leadership role reporting directly into the Founder and working closely with Finance and key stakeholders. You will operate with pace, autonomy, and full ownership of the ecommerce strategy and performance.
About the Role
As Head of eCommerce, you will take full responsibility for transforming the online channel into a significant and scalable revenue stream. This includes shaping the digital roadmap, driving the commercial plan, and ensuring an exceptional online customer experience. You will be a decisive, action oriented operator, someone who thrives in fast moving environments, is comfortable with "test and learn," and enjoys building as much as optimising. If something works, the business moves quickly on it.
Key Responsibilities
- Commercial Leadership
- Own and manage the full ecommerce P&L. Set growth targets and deliver revenue, margin and profitability goals.
- Drive commercial levers including acquisition, conversion, AOV, and repeat purchase.
- Digital Experience & Website Ownership
- Lead ongoing website development with external partners and agencies.
- Own the UX roadmap to ensure seamless navigation, merchandising, and checkout experience.
- Ensure all in store products are accurately represented and optimised online.
- Develop category and product strategies including a more online friendly assortment (including ranges aligned with leading D2C suppliers).
- Marketing & Growth
- Oversee all digital performance channels including Paid Search, Paid Social, SEO, CRM and retention.
- Ensure campaigns deliver strong ROI, clear attribution and commercial impact.
- Drive data led decision making across all digital touchpoints.
- Leadership & Cross Functional Collaboration
- Work closely with the Founder and Finance Director, contributing to commercial strategy and trading decisions.
- Collaborate with Buying, Operations, Logistics and Retail to ensure consistency across all channels.
- Build and mentor a high performing ecommerce and digital team as the function scales.
About You
You will be a proven ecommerce leader with experience scaling online performance within retail categories such as furniture, home, bulky goods, or other high value D2C sectors. You will bring:
- A strong bias for action, you get things done and make decisions at pace.
- Experience managing an ecommerce P&L between £10m-£100m+.
- Hands on leadership style: strategic enough to lead, practical enough to execute.
- A test and learn mindset with proven ability to deliver uplift quickly.
- Credibility to influence senior stakeholders, including founders.
- A track record of building or transforming ecommerce capability.
Why This Role Is Different
This isn’t a maintenance role, it’s a build, grow and scale mandate within a business that genuinely backs digital. You will have full support and respect from the leadership team, alongside the autonomy to make impactful decisions quickly.
Head of eCommerce employer: SF Recruitment
Contact Detail:
SF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of eCommerce
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their eCommerce strategy and come armed with ideas on how you can contribute to their growth. Show them you mean business!
✨Tip Number 3
Don’t just wait for job postings! Be proactive and reach out directly to companies you admire. Express your interest in working with them and share how your skills align with their goals. We love seeing initiative!
✨Tip Number 4
Apply through our website for the best chance of landing that dream role. Tailor your approach to highlight your experience in scaling eCommerce, especially in retail. Let’s get you noticed!
We think you need these skills to ace Head of eCommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of eCommerce. Highlight your experience in scaling online performance and managing P&L, as these are key for us. Use specific examples that showcase your hands-on leadership style and commercial acumen.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital transformation in retail and how you can drive our eCommerce strategy. Be sure to mention your test and learn mindset and how you've successfully influenced senior stakeholders in the past.
Showcase Your Achievements: Quantify your successes! Whether it’s revenue growth, improved conversion rates, or successful campaigns, we want to see numbers that back up your claims. This will help us understand the impact you've made in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at SF Recruitment
✨Know Your Numbers
As a Head of eCommerce, you'll need to demonstrate your understanding of P&L management. Brush up on your financial metrics and be ready to discuss how you've driven revenue and profitability in previous roles. Be specific about the numbers you've achieved and how you got there.
✨Showcase Your Digital Savvy
This role is all about digital transformation, so make sure you highlight your experience with various digital channels. Prepare examples of successful campaigns you've led, focusing on ROI and data-driven decisions. The more you can illustrate your hands-on approach, the better!
✨Emphasise Collaboration Skills
You'll be working closely with key stakeholders, so it's crucial to show that you can collaborate effectively. Share stories about how you've partnered with finance, operations, or marketing teams to achieve common goals. Highlight your leadership style and how you mentor others.
✨Prepare for 'Test and Learn' Scenarios
Since the company values a 'test and learn' mindset, come prepared with examples of how you've implemented this approach in your past roles. Discuss specific tests you've run, what you learned from them, and how you adapted your strategy based on those insights. This will show you're ready to thrive in a fast-paced environment.
