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For Companies At a Glance
- Tasks: Lead the digital marketing strategy and enhance online sales channels.
- Company: Join a rapidly growing marketing team focused on e-commerce success.
- Benefits: Competitive salary, collaborative culture, and opportunities for innovation.
- Why this job: Make a real impact on customer experience and drive revenue growth.
- Qualifications: 8+ years in e-commerce, with 3+ years in leadership; hands-on with Magento and WordPress.
- Other info: On-site role in West Bromwich; ideal for strategic thinkers and data-driven leaders.
The predicted salary is between 42500 - 67500 £ per year.
Job Description
Head of Digital Marketing
Location: West Bromwich – On-site role
Salary: £50,000-£60,000
Overview: Join a rapidly expanding marketing team as the Head of Digital Marketing. In this role, you'll drive the strategy, growth, and operational execution of this companies online sales channels. Your mission is to develop, execute, and optimise our e-commerce strategy, ensuring a seamless, customer-focused experience that aligns with business objectives and boosts revenue. Responsibilities:
- Craft and implement a comprehensive e-commerce strategy to achieve revenue targets.
- Analyse market trends, customer needs, and competitor activities to refine our strategy.
- Enhance the digital customer experience, focusing on UX, content strategy, and personalisation.
- Manage product catalogues, optimise existing offerings, and introduce new products/categories.
- Drive organic traffic through effective SEO and content initiatives.
- Oversee the Magento2 platform, ensuring top-notch functionality, user experience, and security.
- Evaluate and integrate new technologies to streamline e-commerce processes (e.g., AI, personalisation tools).
- Manage WordPress-based websites.
- Lead and nurture a high-performing e-commerce team, aligning their efforts with business goals.
- Foster a collaborative and innovative team culture.
- Partner with Country Marketing Managers to execute digital marketing strategies (SEO, SEM, social media, email campaigns, paid media).
- Work with the sales team to position our products competitively.
- Collaborate with purchasing and operations on product availability, lead times, and pricing.
- Ensure seamless post-purchase experiences and customer satisfaction with the customer service team.
- Utilise analytics tools (Google Analytics, PowerBI) to monitor and enhance e-commerce performance.
- Provide insights to improve the customer journey and boost engagement and sales.
- CRM and Email Marketing:
- Collaborate with sales and technical teams on Salesforce for data capture and re-marketing.
- Design and execute email campaigns to re-engage customers and promote our capabilities.
Requirements:
- 8+ years in e-commerce and digital marketing, with 3+ years in a leadership role.
- Hands-on experience with Magento and WordPress.
- Proficiency in analytics platforms (GA4, console, Bing, merchant centers).
- Proven success in managing and scaling e-commerce operations.
- Strong data analytics skills.
Desirable:
- Knowledge of Adobe suite.
- Experience with Salesforce (Marketing Cloud).
- Agile team management (JIRA/Trello).
- Familiarity with e-commerce financials and budgeting.
- Experience with large product portfolios.
- B2B e-commerce experience.
Key Competencies:
- Leadership and People Management
- Strategic Thinking and Planning
- Analytical and Data-Driven
- E-Commerce Technology and Platform Management
- Strong Communication and Collaboration Skills
- Customer-Centric Approach
Head of Digital Marketing employer: SF Recruitment
Contact Detail:
SF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Make sure to showcase your leadership experience in e-commerce. Highlight specific examples where you've successfully led a team or project, especially in digital marketing contexts.
✨Tip Number 2
Familiarize yourself with the latest trends in e-commerce technology and platforms, particularly Magento and WordPress. Being able to discuss recent updates or features can set you apart during interviews.
✨Tip Number 3
Prepare to discuss your experience with analytics tools like Google Analytics and PowerBI. Be ready to share how you've used data to drive decisions and improve e-commerce performance.
✨Tip Number 4
Network with professionals in the digital marketing space, especially those with experience in B2B e-commerce. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in e-commerce and digital marketing, especially any leadership roles. Use specific metrics to showcase your achievements, such as revenue growth or successful campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and e-commerce. Discuss how your skills align with the company's goals and mention specific strategies you would implement to enhance their online sales channels.
Showcase Relevant Experience: When detailing your work history, focus on your hands-on experience with Magento and WordPress, as well as your proficiency in analytics platforms. Highlight any successful projects that demonstrate your ability to drive growth and improve customer experiences.
Prepare for Interviews: Be ready to discuss your strategic thinking and planning abilities. Prepare examples of how you've led teams, managed e-commerce operations, and utilized data analytics to inform decisions. Show your understanding of current market trends and competitor activities.
How to prepare for a job interview at SF Recruitment
✨Showcase Your E-Commerce Expertise
Be prepared to discuss your previous experience in e-commerce and digital marketing. Highlight specific strategies you've implemented that led to measurable growth, especially in leadership roles.
✨Demonstrate Analytical Skills
Since the role requires strong data analytics skills, come equipped with examples of how you've used analytics tools like Google Analytics or PowerBI to drive decisions and improve performance.
✨Discuss Team Leadership
Prepare to talk about your experience in leading and nurturing high-performing teams. Share examples of how you've fostered a collaborative culture and aligned team efforts with business goals.
✨Understand the Company’s Digital Landscape
Research the company's current digital marketing strategies and e-commerce platforms. Be ready to discuss how you can enhance their customer experience and optimize their online sales channels.
