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- Tasks: Lead digital marketing strategies, focusing on PPC and SEO to boost brand visibility.
- Company: Established organisation with a high-performing marketing team and ambitious growth plans.
- Benefits: Up to £50,000 salary, hybrid working, and opportunities for professional development.
- Why this job: Shape a new team and make a real impact on digital marketing success.
- Qualifications: Strong SEO and PPC experience, with a knack for digital strategy and analytics.
- Other info: Join a dynamic environment with equal opportunities and career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting on behalf of our client, an established organisation, seeking to expand its high-performing Marketing function. This newly created role will form a third specialist team focused entirely on Digital Marketing, supporting the business's ambitious growth plans.
This is an exceptional opportunity for a driven Digital Marketing professional who wants to own the digital strategy, shape a new team, and play a key role in increasing brand visibility, customer engagement, and high-quality lead generation.
Role PurposeAs the Digital Marketing Manager (PPC & SEO Focus), you will collaborate closely with the Marketing Director and senior Marketing leads to design and execute a cohesive digital strategy. Your work will focus on increasing brand awareness across target audiences, strengthening engagement with the product and service portfolio, and driving new business into multiple sales channels.
Core Responsibilities- SEO strategy leadership and hands-on optimisation
- PPC campaign management across Google Ads, Microsoft Ads, and other platforms - with strong performance optimisation
- Develop digital strategies aligned with wider commercial goals
- Create innovative digital campaigns that increase visibility, engagement, and conversions
- Oversee SEO, paid search, display, paid social, and email marketing
- Identify and explore new digital channels
- Continuously optimise website content and customer journeys
- Analyse digital performance, customer behaviour, and market trends
- Deliver an exceptional online customer experience
- Support internal teams with digital assets and touchpoints
- Manage, motivate, and grow a high-performing digital team
- Strong SEO experience with proven ranking improvements
- Advanced PPC expertise, confident with Google Ads & Microsoft Ads
- Designing multi-channel digital strategies
- Website optimisation and conversion improvement
- CRM experience (ideally HubSpot)
- Email marketing across lifecycle and transactional flows
- Online brand-building
- Working closely with sales teams to improve pipeline efficiency
- Demand-generation and lead-generation success
- Budget and resource management
- Translating complex products into compelling digital messaging
- Strong analytical skills and KPI reporting
- Building and maintaining marketing dashboards
- B2B marketing experience
- Knowledge of ecommerce platforms
- Experience pitching ideas to senior stakeholders
- Building segmentation models
- Cross-functional collaboration
- Experience within the technology sector
- Creative thinker with strong storytelling skills
- Clear and confident communicator
- Ability to lead and inspire a team
- Customer-first mindset
- Highly analytical and data-driven
- Adaptable, proactive, and target-focused
- Positive and collaborative approach
- Hybrid working: 2 days per week from home
- Equal opportunities and disability confident committed employer
- Must be able to commute or relocate to Newark-on-Trent before starting
If you feel you are right for this role, please apply today.
Digital Marketing Manager (PPC & SEO Focus) employer: SF Recruitment
Contact Detail:
SF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (PPC & SEO Focus)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your PPC and SEO successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Be ready to discuss how you can enhance their brand visibility and customer engagement based on your findings.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you, so keep an eye out and get your application in!
We think you need these skills to ace Digital Marketing Manager (PPC & SEO Focus)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your SEO and PPC experience, and don’t forget to showcase any successful campaigns you've led. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our goals. Be sure to mention your experience in building digital strategies and driving engagement.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, include examples of how you've used data to drive decisions in your previous roles. We love numbers, so if you’ve improved rankings or conversions, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at SF Recruitment
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in PPC and SEO. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the concepts but have real-world experience.
✨Showcase Your Analytical Skills
Since this role requires strong analytical skills, prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've tracked KPIs and optimised campaigns based on performance metrics.
✨Be Ready to Discuss Team Leadership
As a Digital Marketing Manager, you'll need to lead a team. Think about your leadership style and be prepared to share examples of how you've motivated and developed team members in the past. Highlight any successful projects that resulted from your team's collaboration.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions about their digital strategy, team dynamics, and growth plans. This not only shows your interest in the role but also helps you gauge if the company is the right fit for you.