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- Tasks: Lead brand strategies and marketing campaigns to boost growth and customer engagement.
- Company: Join a top healthcare supplier making a difference in medical products.
- Benefits: Enjoy a competitive salary, collaborative environment, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping healthcare branding with real impact.
- Qualifications: Bachelor’s degree or relevant experience in marketing; strong brand management skills required.
- Other info: Experience in healthcare marketing is a bonus!
The predicted salary is between 31000 - 35000 £ per year.
A leading provider of medical products is seeking a Brand Manager to develop and execute brand strategies that drive growth, awareness, and customer engagement. As a key player within the healthcare division, the Brand Manager will oversee branding, market positioning, promotional campaigns, customer insights, and brand guidelines, ensuring alignment with growth objectives.
Key Responsibilities
- Brand Strategy & Development: Define and execute a comprehensive brand strategy to strengthen the company's market position within the primary care sector.
- Marketing Campaigns: Plan and implement targeted marketing campaigns, ensuring consistency across all channels (digital, social media, print, and events). Manage a rolling 12-month marketing calendar.
- Product Positioning: Develop product positioning and messaging strategies that resonate with healthcare professionals and procurement teams.
- Market Research & Insights: Analyse industry trends, customer behaviour, and competitor activities to identify growth opportunities.
- Stakeholder Collaboration: Work closely with cross-functional teams including sales, category, and regulatory teams to ensure brand and campaign alignment.
- Brand Consistency: Ensure all branding efforts align with corporate guidelines and enhance brand equity, including developing brand guidelines.
- Customer Engagement: Develop and manage customer retention and engagement strategies through digital and offline channels.
- Performance Tracking: Monitor and analyse key brand performance metrics to assess effectiveness and adjust strategies as needed.
- Budget Management: Oversee brand marketing budget, ensuring cost-effective campaign execution.
- Group Collaboration: Build relationships and leverage synergies across the wider marketing community.
Requirements
- Bachelor’s degree in marketing, business, or a related field, or substantial suitable experience.
- Proven experience in brand management.
- Strong understanding of branding, marketing strategies, and digital engagement.
- Ability to analyse data and translate insights into actionable strategies.
- Excellent communication and project management skills.
- Experience managing budgets and working with cross-functional teams.
- Knowledge of regulatory considerations in healthcare marketing is a plus.
Brand Manager (Telford) employer: SF Recruitment
Contact Detail:
SF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager (Telford)
✨Tip Number 1
Familiarise yourself with the healthcare sector, especially primary care. Understanding the specific challenges and trends in this field will help you demonstrate your knowledge during interviews and show how you can contribute to the company's brand strategy.
✨Tip Number 2
Network with professionals in the healthcare marketing space. Attend industry events or join relevant online forums to connect with others in the field. This can provide valuable insights and potentially lead to referrals for the Brand Manager position.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your ability to drive brand awareness and customer engagement, as these are key responsibilities of the role.
✨Tip Number 4
Stay updated on the latest digital marketing trends and tools. Since the role involves managing digital engagement, showcasing your knowledge of current platforms and strategies can set you apart from other candidates.
We think you need these skills to ace Brand Manager (Telford)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing strategies. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the healthcare sector and your understanding of brand strategy. Mention specific examples of past successes in similar roles to make your application stand out.
Showcase Analytical Skills: In your application, emphasise your ability to analyse data and translate insights into actionable strategies. Provide examples of how you've used market research to drive brand growth in previous positions.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of successful collaborations in your application. This will demonstrate your ability to work effectively with various stakeholders.
How to prepare for a job interview at SF Recruitment
✨Know Your Brand Strategy
Before the interview, make sure you understand the company's brand strategy and how it aligns with their market position. Be prepared to discuss how you would enhance their brand presence in the healthcare sector.
✨Showcase Your Campaign Experience
Prepare examples of successful marketing campaigns you've managed in the past. Highlight your role in planning, executing, and measuring these campaigns, especially in a healthcare context if possible.
✨Demonstrate Analytical Skills
Be ready to discuss how you've used data to inform your branding decisions. Share specific instances where your analysis led to actionable strategies that improved brand performance.
✨Emphasise Collaboration
Since the role involves working with cross-functional teams, be sure to highlight your experience in collaborating with different departments. Discuss how you’ve built relationships and aligned goals to achieve successful outcomes.
